Franklin Pet Food packaging
Franklin Pet Food delivers premium nutrition for dogs and cats, utilizing direct-to-consumer distribution and a focus on quality ingredients. Their packaging strategy emphasizes brand visibility and product freshness through a combination of flexible pouches and retail cartons designed for both shelf impact and consumer convenience.
Packaging Portfolio
Franklin Pet Food employs a diverse mix of packaging solutions, predominantly flexible stand-up pouches with resealable zippers made from composite materials (plastic and kraft paper), and retail-ready carton boxes. The packaging is optimized for moisture and oxygen barrier properties, supporting product freshness and shelf life. Resealable closures enhance functional value, especially for subscription and repeat purchase models. The use of matte finishes, clear product windows, and natural color palettes supports both brand visibility and consumer trust, while the structure allows for efficient logistics and storage.
The packaging is a stand-up pouch made from a flexible material, likely a combination of paper and plastic. It features a matte finish with a smooth texture, and the front displays colorful graphics. The design includes illustrations of a fish and a chicken, along with carrots, which are relevant to the product. The top of the pouch is sealed, and it has a flat bottom that allows it to stand upright.
The packaging consists of two pouches made from a flexible material, likely a composite of paper and plastic. The pouches have a matte finish with a natural kraft appearance. The front features a clear window displaying the product inside, with printed graphics and text indicating the product type and ingredients. The edges are cleanly sealed, and the top has a fold-over closure with a resealable feature.
The packaging consists of a flexible, stand-up pouch made from a composite material that appears to be a combination of plastic and possibly a foil layer for moisture barrier. The pouch has a matte finish with a natural kraft paper appearance, featuring a large front window that showcases the product inside. The top of the pouch has a resealable zipper closure, allowing for easy access and storage. The design includes a prominent logo and product name, with additional text and graphics that highlight the product features.
The packaging consists of a stand-up pouch made from a flexible material with a kraft paper exterior. The pouch features a resealable top and is designed to stand upright on shelves. It has a matte finish with a smooth texture, and the front displays a colorful graphic of a cat along with product information. The back of the pouch likely contains nutritional information and usage instructions, though not visible in the image.
The packaging consists of two pouches made from a flexible material, likely a type of plastic or composite film, designed for retail display. The pouches are flat with a resealable top, featuring a matte finish. The left pouch is labeled 'PROTÉINÉE' and the right pouch is labeled 'DIGESTION'. Both pouches have a brown kraft appearance with a prominent teal label area that contains product information. The design features a graphic of a dog and a sheep, along with nutritional information presented in a clear, bold font.
The packaging consists of two retail cartons, one larger and one smaller, both made from single-layer paperboard. The larger carton features a smooth, flat construction with clean edges and folds, while the smaller carton mirrors this design. Both are predominantly beige with colorful graphics. The larger carton displays a prominent image of a duck and includes product information in bold, contrasting colors. The smaller carton has a similar design but is more compact. Both cartons have a matte finish, giving them a natural look. The packaging is designed for retail display, likely intended for pet food.
About the Brand
Franklin Pet Food is a Paris-based D2C pet food brand specializing in high-quality, protein-rich products for dogs and cats. The company distinguishes itself in the premium segment with a subscription model and transparent ingredient sourcing.
With a product range spanning dry kibble, wet foods, treats, and supplements, Franklin Pet Food targets pet owners seeking tailored nutrition solutions. Their packaging is designed for both e-commerce and retail, balancing protective requirements with brand-forward aesthetics. The company’s marketing highlights sustainability and community engagement, aligning with the values of their health- and eco-conscious customer base.
Key Differentiator: Franklin Pet Food’s use of flexible, resealable pouch packaging combined with strong brand storytelling and a subscription-driven D2C model sets it apart in the premium pet food segment.
Design System
Visual Style
The design relies on clean, legible sans-serif typography, earthy and muted color palettes (beige, teal, brown), and matte finishes for a natural, wholesome appearance. Graphics include playful animal illustrations and ingredient imagery for instant category recognition.
Brand Identity
The Franklin logo and company name are consistently featured on all packaging, supported by product-specific iconography and clear, bold fonts. Visual consistency is maintained through recurring color schemes and layout structure, reinforcing brand recall.
Packaging Design
Material selection favors composite flexible films and single-layer paperboard for cartons, balancing protection, resealability, and shelf appeal. Structural design focuses on stand-up functionality, resealable features, and clear product windows to support transparency and ease of use.
User Experience
The packaging is optimized for convenience, with resealable closures supporting ongoing use (critical for pet food). Clear information hierarchy and product visualization enhance the customer journey, while tactile finishes and attractive graphics contribute to an engaging unboxing and repeat-purchase experience.
Company Metrics
Business insights for Franklin Pet Food based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious pet owners in France and broader Western Europe, prioritizing premium nutrition, transparency, and sustainability for dogs and cats.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Franklin Pet Food based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Franklin Pet Food use for its products?
Franklin Pet Food primarily utilizes flexible stand-up pouches with resealable closures and retail cartons, optimizing for both product protection and visual shelf presence.
How does Franklin Pet Food address sustainability in its packaging?
The brand incorporates recyclable materials where possible and emphasizes minimal, composite packaging designs that reduce environmental impact while maintaining food safety and product integrity.
Is the packaging designed to support the subscription model?
Yes, the packaging formats—particularly resealable pouches—are optimized for repeated use and storage, supporting the recurring delivery model and enhancing consumer convenience.
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