FACE Stockholm packaging
FACE Stockholm specializes in cosmetics and skincare with a focus on individuality and vibrant aesthetics. Their packaging strategy centers on bold color palettes, minimalist branding, and functional carton and rigid box solutions to ensure both retail appeal and product protection.
Packaging Portfolio
FACE Stockholm's packaging portfolio is characterized by the use of single-layer folding cartons with a matte or glossy finish, rigid plastic compacts for color cosmetics, and branded fabric or synthetic cosmetic storage bags. Cartons display strong color blocking and clear black typography, facilitating shelf visibility and brand recall. The structural design emphasizes clean folds, durability, and presentation, while compact packaging offers product segmentation and protection. The overall approach prioritizes retail display efficiency, ease of recycling (for cartons), and memorable visual differentiation in a competitive market.
The packaging consists of a smooth, flat construction made from a single layer of paperboard. The exterior is a glossy gold color with a large, bold black font displaying the brand name 'FACE STOCKHOLM'. The edges are clean and precise, indicating a well-constructed folding carton. There is a smaller box next to it, which is a light purple color with a similar branding style, featuring the text 'FACE LIP CARE'. Both boxes are designed for retail display and have a lightweight appearance.
The packaging is a soft-sided cosmetic storage bag with a rounded rectangular shape. It features a zippered closure at the top, a sturdy handle for portability, and a smooth, glossy exterior. The bag is predominantly black with a white logo prominently displayed on the front. The interior appears spacious, suitable for storing various cosmetic items.
The image features several small retail cartons used for cosmetic products. The cartons are made of smooth, flat paperboard with clean edges and folds. The colors are pastel, primarily featuring a light yellow and a soft pink, with black text. The cartons are designed for easy display and retail presentation, showcasing their contents clearly. Each carton has a lid that tucks into the body, indicating a folding carton construction typical for retail packaging.
The packaging consists of various rectangular boxes made from smooth, flat paperboard. Each box features clean edges and precise folds, indicative of a folding carton construction. The boxes are brightly colored, with a mix of hues including pink, orange, and yellow, and display a matte finish. The branding 'FACE STOCKHOLM' is prominently printed on each box, often in bold black font against the vibrant backgrounds, enhancing visibility and appeal.
The packaging consists of a tall, rectangular folding carton made of smooth, single-layer paperboard. The exterior features a bright yellow background with black text. The front displays the brand name 'FACE STOCKHOLM' prominently at the top, with the word 'PRIMER' in a slightly smaller font below it. The carton has clean, precise edges and folds, indicative of high-quality construction. The overall design is minimalistic yet striking, aligning with modern cosmetic packaging aesthetics.
The packaging consists of a circular, rigid plastic compact with a clear top and a black base. The top features a large, bold logo that reads 'FACE STOCKHOLM' in a modern sans-serif font. The interior holds four sections of cream makeup, each in a different shade, separated by thin dividers. The compact has a smooth finish with a glossy appearance on the top and a matte texture on the base.
About the Brand
FACE Stockholm is a D2C beauty brand delivering a diverse range of makeup and skincare products, emphasizing inclusivity and self-expression. Their packaging reflects a commitment to modern design and high-quality presentation, leveraging bold hues and clear branding for strong shelf presence.
Operating primarily online, FACE Stockholm integrates storytelling and visual consistency into every aspect of their packaging. The brand utilizes a combination of folding cartons, rigid compacts, and branded accessories, ensuring both protection and a memorable unboxing experience. Packaging is designed to align with contemporary beauty standards while offering practical usability across a broad product assortment.
Key Differentiator: FACE Stockholm's unique value lies in its vibrant, minimalist packaging that reinforces brand identity and customer engagement, supported by a consistent use of color and typography across all package formats.
Design System
Visual Style
Modern sans-serif typography, bold color palettes (yellows, pinks, golds, and blacks), and minimalistic layouts with high contrast between background and text.
Brand Identity
Consistent use of the FACE STOCKHOLM logo, prominent product naming, and restrained iconography; branding is always clear and legible, reinforcing recognition across all packaging types.
Packaging Design
Preference for recyclable single-layer paperboard in cartons and durable rigid plastics for compacts; folding and rigid structures are engineered for both aesthetics and product safety.
User Experience
Packaging is crafted to deliver visual impact at first glance, simplify product identification, and enhance the tactile and emotional aspects of unboxing, supporting a seamless customer journey from online order to at-home use.
Company Metrics
Business insights for FACE Stockholm based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Digitally native, style-conscious consumers seeking high-quality, expressive beauty and skincare products with a focus on modern design and inclusivity.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for FACE Stockholm based on industry standards and best practices
Frequently Asked Questions
What materials are commonly used in FACE Stockholm's packaging?
FACE Stockholm primarily uses single-layer paperboard for folding cartons and rigid plastic for cosmetic compacts, complemented by branded fabric or synthetic cosmetic bags.
How does FACE Stockholm balance branding and sustainability in packaging?
The brand maintains high visual consistency and shelf impact while incorporating recyclable materials in cartons, though there is room for further advancement in sustainable practices.
What is the focus of FACE Stockholm's unboxing experience?
The unboxing experience emphasizes bold color, clean typography, and minimal clutter, aiming to deliver both emotional impact and clarity of product information.
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