EYTYS packaging
EYTYS is a Stockholm-based apparel brand specializing in contemporary footwear and clothing, with a direct-to-consumer business model. Their packaging approach prioritizes modern, minimalist aesthetics and robust structural design to align with the brand’s commitment to quality and premium presentation.
Packaging Portfolio
EYTYS employs a portfolio of high-quality packaging formats, including rigid chipboard boxes for footwear, smooth paperboard cartons, and minimalist paper shopping bags. The structural design emphasizes durability and product security, with rigid boxes offering superior protection for premium shoes. The visual approach is consistently minimalist, utilizing a monochrome palette with bold logo treatments to reinforce brand recognition. Across all formats, material choices focus on paper-based substrates, balancing robust construction with partial recyclability, though advanced eco-design features remain limited.
The packaging is a sturdy, rectangular box with a thick chipboard construction. It features a premium appearance with a marbled black and gray finish that gives it a luxurious feel. The box is adorned with the brand name 'Eytys' prominently displayed in a contrasting white font on the top surface. The edges are clean and well-defined, indicating high-quality manufacturing. A purple cloth is draped over the box, suggesting a protective or decorative element associated with the product inside.
The packaging consists of white paper bags with a smooth, flat construction. The bags have a sturdy appearance, featuring a clean design with minimalistic branding. The bags are equipped with handles made from the same material, allowing for easy carrying. The front of the bags prominently displays the brand name 'EYTY' in bold black letters, while the top edge features a subtle logo. The overall shape is rectangular, with a slightly wider base for stability.
The packaging consists of three retail shopping bags of varying sizes, all featuring a minimalist design. Each bag is predominantly white with a large black 'EYTY' logo printed on the front. The bags have a clean, flat construction with smooth edges and no visible fluted layers, indicating they are likely made from paperboard. The handles are likely made from twisted paper or a similar material, providing a sturdy grip.
The packaging consists of three stacked boxes, all made from smooth, single-layer paperboard. Each box has clean, precise edges and folds, with a predominantly white exterior. The boxes feature a minimalist design with a large black logo printed on the front, indicating a modern aesthetic. The boxes appear to have a matte finish, giving them a sleek appearance. The flaps are neatly folded and aligned, showcasing the box's structural integrity.
The packaging is a sturdy, thick-walled box with a premium appearance. It features a smooth, white exterior with a minimalist design, showcasing a large black logo on the top. The edges are clean and precise, indicating high-quality construction. The box has a rectangular shape with a lid that fits snugly over the base, suggesting a magnetic closure or tuck tab mechanism.
About the Brand
EYTYS is a Swedish fashion company founded in 2013, focusing on high-quality footwear and modern apparel. The brand operates primarily through its e-commerce platform, targeting fashion-forward consumers seeking unique design and premium materials. EYTYS has established a strong brand identity rooted in minimalist visual language and a balance of style and durability.
With a small but agile team, EYTYS leverages its Scandinavian design heritage to produce footwear and apparel characterized by clean lines and careful material selection. Their packaging mirrors these values—favoring rigid boxes, paper shopping bags, and premium board cartons that enhance both product protection and visual impact. The company’s international reach and digital-first model necessitate packaging that excels in both logistics safety and unboxing experience, while ongoing efforts to incorporate recyclable materials demonstrate some commitment to sustainability.
Key Differentiator: EYTYS distinguishes itself through its cohesive, minimalist packaging that reinforces the brand’s contemporary image and delivers a premium, consistent customer experience across touchpoints.
Design System
Visual Style
EYTYS favors sans-serif typography, high-contrast monochrome color schemes (white, black, occasional marbled effects), and a minimalist aesthetic characterized by clean lines and uncluttered surfaces.
Brand Identity
The brand employs a prominent, bold logo often printed in black or white on packaging surfaces. Visual consistency is maintained through disciplined logo placement and avoidance of superfluous graphic elements, supporting strong brand recall.
Packaging Design
Material choices prioritize rigid chipboard and smooth paperboard for strength, with structural designs that are both protective and visually sleek. The philosophy centers on minimalism, premium tactile feel, and functional durability.
User Experience
Packaging is designed to enhance the unboxing process with well-fitting lids, crisp folds, and clean presentation, creating a sense of anticipation and luxury. The minimalist approach ensures a seamless customer journey from delivery to product reveal, reinforcing EYTYS’s brand values.
Company Metrics
Business insights for EYTYS based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Style-conscious consumers seeking premium footwear and apparel, predominantly in urban and international markets with an affinity for contemporary, minimalist design.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for EYTYS based on industry standards and best practices
Frequently Asked Questions
What materials does EYTYS use in its packaging?
EYTYS utilizes a mix of rigid chipboard boxes, smooth paperboard cartons, and paper-based shopping bags. These materials provide durability for shipping and a high-end feel at the point of unboxing.
How does EYTYS ensure the safety of products during transit?
The brand’s use of thick-walled rigid boxes and sturdy paperboard structures helps protect footwear and apparel from damage. The construction quality and fit of packaging components support secure delivery in international logistics.
Does EYTYS prioritize sustainable packaging?
EYTYS demonstrates moderate sustainability practices by favoring recyclable paper and board, though there is limited evidence of advanced eco-initiatives such as compostable materials or closed-loop systems.
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