Extract Coffee Roasters packaging
Extract Coffee Roasters is a UK-based specialty coffee producer emphasizing quality and sustainability throughout its supply chain. Their packaging approach leverages modern, resealable pouches and branded corrugated boxes, designed for both retail appeal and efficient logistics.
Packaging Portfolio
Extract Coffee Roasters employs a packaging portfolio centered on flexible, resealable pouches for coffee products and robust corrugated cardboard boxes for shipping. The flexible pouches feature matte finishes, custom graphics, and resealable closures, optimizing both product freshness and shelf appeal. Corrugated boxes are branded with clear handling instructions and bold typography, designed for durability and efficient logistics. Material selection prioritizes recyclability and protection while supporting the brand's commitment to sustainability and modern aesthetics.
The packaging consists of multiple boxes made from corrugated cardboard, featuring visible fluted layers when viewed from the side. The boxes are primarily brown with printed black text and graphics. Each box has a sturdy construction suitable for shipping, with shipping tape visible on the seams. The boxes are stacked, indicating they are likely used for storage or shipping purposes.
The packaging is a flexible coffee bag with a matte black background and a kraft paper top section. The bag features a large central label with the product name 'Mujer Espresso' prominently displayed in a bold, modern font. The label includes additional details such as the origin 'Costa Rica' and a description of the coffee's flavor profile. The bottom of the bag has a clear window showing the coffee beans inside. The edges of the bag are sealed, and there is a resealable zip closure at the top.
The packaging consists of flat, resealable coffee bags with a matte finish. Each bag features a distinct color background with a central graphic and text. The bags are designed for retail display, showcasing various coffee blends. The graphics are minimalist, with bold typography and simple illustrations representing each blend.
The packaging is a stand-up pouch made from a composite material that appears to be a combination of plastic and paper. The front features a vibrant design with a large graphic of a hand holding a coffee cup, surrounded by colorful tattoos. The background is predominantly black, with a kraft paper bottom section. The top has a resealable zipper closure, and the overall shape is rectangular with a flat base for stability.
The packaging is a flat, stand-up pouch made of a flexible material. It features a smooth surface with a matte finish and a resealable top. The front displays vibrant graphics, including a colorful illustration of a river and hills, with a prominent logo at the top. The design is modern and appealing, with a clear window that showcases the coffee inside. The back of the pouch likely contains product information and instructions, though not visible in the image.
The packaging consists of brown kraft corrugated boxes, featuring visible fluted edges when viewed from the side. The boxes are sturdy and designed for shipping, with clear labeling indicating 'This way up' and 'FRAGILE'. The construction appears robust, suitable for handling during transport.
About the Brand
Extract Coffee Roasters specializes in high-quality specialty coffee, offering a diverse product range including single-origin beans, Nespresso-compatible pods, and coffee bags. The company's packaging strategy reflects its focus on sustainability and modern design, utilizing resealable flexible pouches and robust corrugated boxes to support both direct-to-consumer and wholesale channels.
Packaging is integral to Extract Coffee Roasters’ brand, blending functional requirements with visual storytelling. Flexible pouches with matte finishes and custom graphics prioritize freshness and shelf appeal, while corrugated shipping boxes ensure protection and efficient distribution. The approach emphasizes consistent branding and product transparency, resonating with environmentally conscious consumers and specialty coffee enthusiasts.
Key Differentiator: Their commitment to sustainable packaging solutions paired with distinctive, minimalist visual design and strong brand consistency across formats distinguishes Extract Coffee Roasters within the competitive specialty coffee sector.
Design System
Visual Style
Modern, minimalist typography with bold sans-serif fonts, a color palette featuring matte blacks, kraft tones, and vibrant accent hues for differentiation. The overall aesthetic is clean, contemporary, and designed for high shelf visibility.
Brand Identity
Consistent use of the Extract Coffee Roasters logo, clear product naming, and minimalistic iconography. Visual consistency is maintained across all packaging formats with prominent brand elements and cohesive graphic design.
Packaging Design
Material choices include recyclable corrugated cardboard for shipping and composite flexible films for coffee bags. Structural design focuses on resealability, freshness retention, and ease of stacking for both retail and logistics efficiency.
User Experience
Packaging is designed to enhance the customer journey through tactile finishes, resealable closures, and visually engaging graphics. Unboxing is structured to reinforce premium positioning while ensuring product integrity and ease of use.
Company Metrics
Business insights for Extract Coffee Roasters based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious specialty coffee consumers, coffee enthusiasts seeking premium experiences, and wholesale partners valuing sustainable packaging in the UK and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Extract Coffee Roasters based on industry standards and best practices
Frequently Asked Questions
How does Extract Coffee Roasters ensure packaging sustainability?
The company utilizes recyclable corrugated boxes and flexible pouches, often employing materials with reduced environmental impact. Their focus on minimalism and material efficiency aligns with sustainability goals, though the composite nature of some flexible packaging may limit full recyclability.
What types of packaging formats are most common for Extract Coffee Roasters?
The brand primarily uses resealable, flat flexible pouches for coffee products and sturdy, branded corrugated boxes for shipping and storage, balancing product protection with visual appeal.
How does the packaging design enhance the customer experience?
Packaging features bold graphics, clear typography, and resealable closures, creating a premium unboxing experience that supports freshness and encourages repeat purchases.
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