EviDenS de Beauté packaging
EviDenS de Beauté is a luxury skincare brand blending French and Japanese beauty rituals, with a strong emphasis on premium packaging design. Their packaging strategy leverages high-end materials and sophisticated visual elements to reinforce brand positioning and enhance the customer experience.
Packaging Portfolio
EviDenS de Beauté’s packaging portfolio is anchored by rigid gift boxes, premium folding cartons, and flexible pouches, each selected for their ability to convey luxury through material quality and finish. Rigid boxes utilize textured exteriors, gold-embossed branding, and ribbon closures to elevate the gifting experience, while folding cartons feature precise construction and glossy or matte coatings. Pouches for masks employ multi-layer laminates with gold accents for shelf impact and product protection. Across all formats, design consistency is maintained through a navy and gold color scheme, elegant typography, and strategic use of foil stamping, supporting both visual appeal and brand recognition.
The packaging is a sleek, rectangular folding carton designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly dark blue with gold accents, showcasing a luxurious appearance. The edges are clean and precise, with sharp folds. The surface has a glossy finish that enhances the visual appeal. The front displays the product name 'EviDenS de Beauté' prominently, along with a decorative emblem, while the back contains product information in a smaller font.
The packaging is a square-shaped rigid box with a premium appearance. It features a thick, sturdy construction with a textured navy blue exterior. The box is adorned with a gold embossed logo and brand name on the top, giving it a luxurious feel. The box is tied with a matching navy ribbon, which is elegantly draped around it. The interior is likely designed to hold products securely, although the inside is not visible in the image.
The packaging consists of two individual sachets, each with a sleek, matte black finish. The edges are clean and precise, indicating a well-constructed folding carton design. The sachets are flat and lightweight, typical of retail packaging for cosmetic products. The surface is smooth with a luxurious appearance, featuring gold foil accents for branding.
The packaging consists of a flat, flexible pouch designed for retail display. It has a smooth, matte finish with a dark navy blue background. The front features gold foil accents and intricate detailing, including a crest logo. The edges are sealed, and the pouch is designed to be easy to open. The back of the pouch contains product information and instructions in a clear, readable font.
The packaging is a retail carton featuring a smooth, flat construction with clean edges and folds. The exterior is predominantly black with gold accents, giving it a luxurious appearance. The front displays the brand name 'EviDENS DE BEAUTÉ' in a prominent font, accompanied by product details in smaller text. The carton has a glossy finish, enhancing its visual appeal. The top flap is folded down neatly, and the bottom is securely glued, indicating a well-constructed design.
About the Brand
EviDenS de Beauté operates in the luxury skincare market, specializing in products that combine French and Japanese traditions. The brand’s approach to packaging emphasizes high-quality construction, premium finishes, and cohesive branding to appeal to discerning consumers.
The company’s packaging portfolio includes rigid gift boxes, folding cartons, and flexible pouches, all characterized by precise construction, matte and glossy finishes, and gold foil accents. Branding is consistently applied across all formats, with a focus on enhancing perceived value and reflecting the luxurious nature of the products. The packaging is designed for both aesthetic impact and product protection, with attention to detail in typography, color palette, and materials.
Key Differentiator: EviDenS de Beauté’s unique blend of French and Japanese design sensibilities is reflected in its packaging, which prioritizes elegant minimalism, tactile finishes, and consistent luxury cues throughout the product range.
Design System
Visual Style
High-contrast navy blue and black backgrounds with gold foil detailing; serif and sans-serif typography with elegant, refined spacing; combination of matte and glossy finishes for tactile interest; minimalist layout emphasizing negative space.
Brand Identity
Consistent display of the EviDenS de Beauté logo and crest, gold accents as a recurring motif, and disciplined use of brand colors across all packaging. Iconography is subtle and primarily limited to decorative emblems, ensuring recognizability and uniformity.
Packaging Design
Preference for rigid and folding carton structures that offer structural integrity and premium hand-feel. Material selection prioritizes visual sophistication and durability but has limited transparency regarding recycled or eco-friendly components.
User Experience
Packaging is engineered to deliver a high-impact unboxing experience, with layered reveals, tactile materials, and secure fitment for products. The design supports a luxury customer journey, reinforcing perceived value at every touchpoint and aligning with expectations in the high-end skincare category.
Company Metrics
Business insights for EviDenS de Beauté based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Affluent consumers seeking high-end skincare solutions with a preference for premium aesthetics and experiential packaging.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for EviDenS de Beauté based on industry standards and best practices
Frequently Asked Questions
What packaging materials does EviDenS de Beauté primarily use?
EviDenS de Beauté primarily uses high-quality paperboard for folding cartons, rigid box materials for gift sets, and flexible multi-layer pouches for masks, all featuring premium finishes such as matte lamination and gold foil accents.
How does EviDenS de Beauté’s packaging reinforce its luxury brand positioning?
Packaging leverages elegant typography, a sophisticated navy and gold palette, and tactile design elements like embossing and ribbons to create a high-end unboxing experience and reinforce the brand’s premium image.
Does EviDenS de Beauté utilize sustainable packaging practices?
While packaging demonstrates quality and durability, there is limited evidence of a proactive sustainability strategy, such as the use of recycled materials or eco-certifications, which is an area for potential improvement.
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