Evans packaging
Evans is a UK-based women's apparel retailer specializing in inclusive fashion, with a focus on high-quality, comfortable clothing for diverse body types. Their packaging strategy emphasizes branding, functionality, and retail-readiness, supporting a robust direct-to-consumer e-commerce operation.
Packaging Portfolio
Evans employs a mix of corrugated shipping boxes, retail carton boxes, and branded plastic bottles for packaging. The portfolio favors durable corrugated materials for logistics, complemented by single-layer paperboard cartons for point-of-sale and e-commerce deliveries. Visual branding is consistently applied through prominent logos and bold color palettes, supporting clear brand recognition. Some packaging utilizes mixed materials, balancing cost-efficiency with functional requirements, but with limited focus on advanced sustainability practices.
The packaging is a retail display box made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior is predominantly green with colorful graphics and branding elements. The box is designed to hold multiple smaller cartons of pet food, indicating a retail display purpose. The top is open for easy access to the products inside.
The packaging consists of a smooth, flat construction made from single-layer paperboard. It features a clean, precise design with a predominantly white background and green accents. The front displays product information, including the product name 'Spray & Wipe' in a bold font, along with icons indicating usage instructions. The edges are neatly folded, and the overall appearance is lightweight and retail-friendly.
The packaging is a sturdy corrugated box with a visible fluted inner layer, characterized by its brown kraft exterior. The box features a clean, flat surface with a printed design on the front. It has a rectangular shape and is designed for shipping purposes. The edges of the box are slightly rounded, and there are visible fluted edges when viewed from the side. The box appears to be in good condition with no signs of significant wear or damage.
The packaging is a plastic bottle with a curved shape, designed for dispensing liquid. It features a wide neck and a flip-top cap for easy pouring. The bottle is predominantly white with red accents and a large label on the front. The label includes product information, usage instructions, and safety symbols. The overall design is ergonomic, allowing for a comfortable grip during use.
The packaging is a plastic bottle with a tapered neck and a flip-top cap. The body of the bottle is smooth and cylindrical, with a slightly wider base that narrows towards the top. The label covers a significant portion of the front, featuring bold colors and text. The overall design is functional, allowing for easy handling and pouring.
About the Brand
Evans operates in the women's apparel sector, providing a wide range of clothing and accessories designed for inclusivity and comfort. The brand leverages a strong online presence to deliver products directly to consumers, prioritizing both customer experience and presentation.
With nearly 300 employees and significant monthly revenue, Evans is positioned as a major player in the UK apparel market. Their approach to packaging integrates branding elements, such as bold color schemes and logo prominence, while supporting logistics and product protection. The company routinely adapts its packaging to accommodate seasonal promotions and curated collections, reflecting a dynamic merchandising strategy.
Key Differentiator: Evans' unique differentiator lies in its commitment to inclusivity and size diversity, reflected in both its apparel range and its attention to branded, customer-focused packaging solutions.
Design System
Visual Style
Evans utilizes bold, sans-serif typography paired with a high-contrast color palette featuring dominant whites, reds, and greens. The overall aesthetic is modern, clean, and retail-focused, ensuring brand visibility both online and in-store.
Brand Identity
Consistent logo placement and strong iconography define Evans’ packaging, with visual elements that reinforce brand recognition across all touchpoints. Label design remains clear and information-rich, supporting both regulatory compliance and consumer trust.
Packaging Design
Material choices include corrugated board for shipping durability and lightweight paperboard for retail cartons. The structural design philosophy prioritizes protection, stackability, and ease of handling, with a preference for ergonomic shapes in liquid product bottles.
User Experience
Packaging is designed for efficient unboxing and product accessibility, supporting a positive customer journey from e-commerce fulfillment to in-store purchase. Branded visuals and clear labeling enhance the overall experience, fostering brand loyalty and repeat engagement.
Company Metrics
Business insights for Evans based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Primarily UK-based women seeking inclusive, comfortable fashion with an emphasis on online shopping and direct-to-consumer fulfillment.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Evans based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Evans typically use?
Evans primarily utilizes corrugated shipping boxes and retail-ready carton boxes, often incorporating branded labels and color schemes consistent with their identity. Packaging formats are designed to support both e-commerce fulfillment and in-store presentation.
How does Evans ensure packaging safety during shipping?
The company employs sturdy corrugated materials and well-structured cartons to enhance logistics safety, minimizing product damage and maintaining presentation quality throughout transit.
What sustainability measures are evident in Evans' packaging?
While some recyclable materials and paperboard structures are used, the presence of plastic bottles and mixed-material packaging indicates room for improvement in sustainability initiatives.
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