Evaflor Paris packaging
Evaflor Paris, established in 1983, specializes in the formulation and direct-to-consumer sale of perfumes and cosmetics. The company's packaging strategy emphasizes premium rigid and carton box solutions, reinforcing brand elegance and supporting product presentation.
Packaging Portfolio
Evaflor Paris utilizes a balanced mix of rigid boxes and folding cartons, predominantly constructed from chipboard and coated paperboard, to package its perfume and makeup products. Rigid boxes are engineered for gift sets and premium offerings, featuring compartmentalized interiors, protective inserts, and external embellishments such as ribbons and windows for enhanced shelf impact. Folding cartons are designed with clean edges, glossy finishes, and bold typography, ensuring retail visibility and efficient stacking. All formats emphasize product protection, brand visibility, and consumer unboxing satisfaction.
The packaging features a sturdy, thick chipboard construction with a premium black exterior. The box has a smooth surface with a matte finish, giving it a luxurious appearance. Inside, there are cutouts to securely hold two bottles of whisky and a smaller item, likely a card or additional product. The interior is designed to showcase the products prominently. The edges are cleanly finished, and the overall shape is rectangular, designed for retail display.
The packaging consists of a smooth, flat construction made from single-layer paperboard. It features a rectangular shape with clean edges and precise folds. The exterior is predominantly blue with a glossy finish, showcasing a circular logo and product name in contrasting colors. The design is elegant and appealing, typical for retail fragrance packaging.
The packaging is a rigid box with a sturdy construction, featuring a thick chipboard material. The box is rectangular with a smooth, flat surface and clean edges. It has a light brown exterior, possibly covered in decorative paper, giving it a premium appearance. Inside, it contains a clear plastic insert that holds the perfume bottle and additional items securely. The box has a ribbon tied around it, enhancing its gift-like quality. The overall design is elegant and sophisticated.
The packaging features a thick, sturdy construction typical of rigid boxes, with a high-quality finish. The box is primarily black with a glossy surface and a transparent front window that showcases the product inside. The edges are clean and precise, indicating premium craftsmanship. The box has a luxurious appearance with gold lettering and accents that enhance its visual appeal.
The packaging is a rigid box designed for a gift set, featuring a sturdy construction with thick chipboard walls. The box has a rectangular shape and is divided into compartments for holding various items. The exterior is finished with a kraft paper overlay, giving it a natural look. The front of the box has a clear plastic window that allows visibility of the contents inside, enhancing the presentation. A decorative ribbon wraps around the box, adding a premium touch.
About the Brand
Evaflor Paris operates in the beauty and fragrance sector, offering a broad portfolio of French-made perfumes and makeup products. The brand employs a direct-to-consumer model, leveraging ecommerce and social media to reach its clientele. Packaging plays a strategic role, with a focus on high-quality rigid boxes and retail cartons that enhance product appeal and reinforce a luxury brand image.
The company combines sturdy chipboard rigid boxes for gift sets and premium fragrances with elegantly designed carton packaging for individual retail products. Packaging consistently showcases the Evaflor brand through prominent logos, sophisticated color schemes, and attention to structural detail, all tailored to elevate the customer experience and product security. The use of branded ribbons, clear windows, and compartmentalized interiors further distinguishes the unboxing process and strengthens perceived product value.
Key Differentiator: Evaflor Paris differentiates itself through a cohesive integration of luxury design and functional packaging formats, aligning with both aesthetic and practical brand values in the competitive beauty and fragrance industry.
Design System
Visual Style
Typography is characterized by elegant, serif fonts and modern sans-serifs for product names, paired with a refined color palette dominated by black, gold, light brown, and pastel tones. The aesthetic is consistently luxurious and clean, supporting the premium positioning.
Brand Identity
Brand logos and product names are prominently displayed on all packaging, with consistent use of iconography and careful placement to maximize brand recognition. Visual consistency is maintained across product lines through cohesive color schemes and design motifs.
Packaging Design
Material selection prioritizes rigid chipboard for high-value items and paperboard for standard retail, with design features such as clear windows, ribbons, and custom inserts to balance presentation and protection. Structural philosophy emphasizes durability, compartmentalization, and retail readiness.
User Experience
The packaging design supports the customer journey by delivering a premium unboxing moment, clear product visibility, and easy access to contents. The tactile quality of materials and layered presentation reinforce brand values and consumer trust.
Company Metrics
Business insights for Evaflor Paris based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Mid-range to premium beauty and fragrance consumers seeking French-made products with a luxury presentation.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Evaflor Paris based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Evaflor Paris primarily use?
Evaflor Paris primarily utilizes rigid boxes for gift sets and luxury fragrances, alongside high-quality folding carton boxes for individual retail products. These structures are selected to support both presentation and logistical needs.
How does Evaflor Paris ensure packaging aligns with its brand?
Packaging is designed with consistent use of brand logos, elegant typography, and carefully selected color palettes, ensuring each product reflects the company's luxury positioning and enhances the customer experience.
Is sustainability a focus in Evaflor Paris’s packaging?
While Evaflor Paris employs recyclable materials such as chipboard and paperboard, the primary focus remains on premium presentation and product protection. Evidence of advanced sustainability initiatives is limited.
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