Escéla Cosmetics packaging
Escéla Cosmetics specializes in vegan, eco-conscious skincare and beauty products, with a strong emphasis on ethically sourced, sustainable packaging. Their packaging strategy aligns with a premium brand image, prioritizing both visual appeal and environmental responsibility.
Packaging Portfolio
Escéla Cosmetics employs a portfolio of rigid chipboard boxes and single-layer paperboard folding cartons, predominantly featuring glossy finishes for enhanced shelf appeal. Packaging formats include collection boxes, retail cartons, and custom-labeled bottles, all designed for both product protection and premium positioning. The use of recyclable substrates aligns with sustainability objectives, while the clean construction and precise folding support product integrity during transit. The visual system emphasizes white backgrounds with selective color accents, reinforcing brand identity and providing a consistent consumer experience.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. It features a glossy finish with a predominantly white background and blue accents. The front displays the product name 'Hydra-Glow' prominently, along with the brand name 'ESCÉLA Cosmetics' in a bold font. The design includes images of the product bottles, enhancing visual appeal. The edges are clean and precise, indicative of a well-constructed folding carton. There are no visible flaps or tabs, suggesting it is a closed box without additional structural elements.
The packaging is a retail carton box designed to hold a collection of skincare products. It features a smooth, flat construction without any visible fluted layers, indicative of single-layer paperboard. The box is predominantly white with a glossy finish, enhancing its aesthetic appeal. The front displays a clean design with the brand name 'ESCÉLA' prominently featured at the top, along with product names and images of the contained items. The edges are clean and precise, with no visible wear or damage.
The packaging consists of three bottles of hair care products displayed on a clean, minimalistic background. Each bottle has a smooth, flat construction with a white paperboard label. The labels feature clear, precise edges and folds, indicating a folding carton design. The bottles are cylindrical with a pump dispenser on top, and the overall appearance is sleek and modern, suitable for retail display.
The packaging consists of multiple boxes displayed together, showcasing a luxurious appearance. Each box has a clean, flat construction with smooth edges, indicative of high-quality chipboard material. The boxes are predominantly white with colorful accents, featuring glossy finishes that enhance their visual appeal. The design is modern and elegant, with clear branding elements and product information prominently displayed.
The packaging consists of a smooth, flat construction with clean edges and folds, indicative of a folding carton. The box is primarily white with a glossy finish, featuring a printed design that includes the product name and brand logo. The dimensions appear to be compact, suitable for retail display. The box is likely designed to hold a cosmetic serum, as indicated by the product shown alongside it.
About the Brand
Escéla Cosmetics operates in the beauty and skincare sector, providing vegan and cruelty-free products with a commitment to sustainability. The brand employs modern, visually cohesive packaging to reinforce its premium positioning and eco-friendly values.
Escéla Cosmetics leverages a direct-to-consumer model, targeting environmentally conscious consumers seeking high-efficacy skincare solutions. Its packaging choices—including rigid boxes and folding cartons—reflect a balance of product protection, consumer experience, and sustainability mandates. The company utilizes dermatologist-recommended formulations and certified natural ingredients, integrating these standards with packaging that supports both shelf impact and brand storytelling.
Key Differentiator: Integration of vegan, eco-certified formulations with visually refined, sustainability-focused packaging tailored for a premium skincare audience.
Design System
Visual Style
Modern, minimal typography (sans-serif), a predominantly white palette accented with muted pastels and bold color highlights; glossy finishes enhance perceived value and shelf impact.
Brand Identity
Consistent logo placement, clear product naming, and use of cohesive iconography across packaging; strong alignment between packaging visuals and digital branding ensures brand recognizability.
Packaging Design
Preference for recyclable chipboard and single-layer paperboard; focus on clean, flat constructions with smooth edges and minimal structural complexity. Designs prioritize both environmental impact reduction and premium tactile experience.
User Experience
Packaging design supports a seamless customer journey—from first visual contact to unboxing—by balancing clarity of information, ease of access, and a visually rewarding presentation that reinforces the brand’s sustainability narrative.
Company Metrics
Business insights for Escéla Cosmetics based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious beauty consumers seeking effective, vegan, and cruelty-free skincare solutions in the premium segment.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Escéla Cosmetics based on industry standards and best practices
Frequently Asked Questions
What materials are primarily used in Escéla Cosmetics packaging?
Escéla Cosmetics primarily uses chipboard rigid boxes and single-layer paperboard folding cartons with glossy finishes, emphasizing recyclability and a premium aesthetic.
How does Escéla Cosmetics address sustainability in its packaging?
The brand prioritizes eco-friendly materials, vegan certifications, and recyclable paper-based substrates, minimizing environmental impact while maintaining high visual standards.
What is the focus of Escéla's unboxing experience?
Escéla's unboxing emphasizes clean, modern design with cohesive branding and product organization, aiming for a luxurious yet eco-conscious consumer experience.
Discover other Beauty & Fitness companies
Explore more companies in the beauty & fitness industry and their packaging strategies
Cultiv Cosmetique
Beauty & Fitness
Cultiv Cosmetique is a French skincare brand that provides organic and eco-friendly beauty products inspired by nature. They focus on effective skincare solutions for various skin concerns.
Pure Altitude
Beauty & Fitness
Pure Altitude specializes in high-quality beauty and skincare products that leverage the expertise of spa treatments to enhance daily routines. The brand offers a diverse range of products tailored for both facial and body care.
Institut Karité Paris
Beauty & Fitness
Institut Karité Paris specializes in luxury beauty products made with natural Shea Butter, offering a wide range of skincare and body care solutions. The brand combines Parisian heritage with a commitment to quality and creativity in its offerings.