elpulpo packaging
Elpulpo is a mid-sized apparel brand specializing in casual wear, leveraging branded folding carton and rigid box packaging to elevate product presentation and reinforce its identity. Their packaging strategy balances design consistency, protective structure, and sustainability considerations to support both e-commerce and retail channels.
Packaging Portfolio
Elpulpo’s packaging portfolio centers on custom folding carton boxes constructed from kraft paperboard, often featuring die-cut windows and matte finishes for enhanced product visibility and tactile quality. Rigid boxes are selectively used for premium items, exhibiting high structural durability and intricate branding. Across the portfolio, packaging designs integrate oceanic motifs, QR codes, and consistent color schemes, supporting both retail shelf impact and e-commerce shipments. Material selection and print processes indicate a focus on recyclability and cost-conscious manufacturing without sacrificing brand presence.
The packaging is a rigid box designed for cigars, featuring a thick chipboard construction with a premium feel. The box has a vibrant yellow and burgundy color scheme, with intricate graphics and a glossy finish. The front displays a central logo with an octopus design and the brand name 'El Pulpo' prominently featured. The edges are clean and precise, indicating high-quality manufacturing. The box appears to have a hinged lid, allowing for easy access to the contents inside.
The packaging is a flat, rectangular folding carton made from a single layer of brown paperboard. It features a clean, smooth surface without visible fluted layers. The edges are sharp and well-defined, indicating precise construction. The front of the carton has a die-cut opening at the top, allowing for easy access to the contents. The overall design is minimalistic, with a matte finish that gives it a natural look.
The packaging is a flat, rectangular folding carton made from a single layer of paperboard. It features a smooth surface with clean edges and folds. The exterior is primarily kraft brown in color, with a matte finish. The top of the box has a cut-out window that allows a glimpse of the contents inside. The box is adorned with a repeating pattern of small octopus logos, indicative of the brand's identity. The text on the side includes the phrase 'MADE BY SEALOVERS' and the website 'www.elpulpo.com', printed in a contrasting dark color. The box has a tuck flap closure at the top.
The packaging consists of a sturdy, thick-walled box with a luxurious appearance. The exterior is predominantly yellow with a glossy finish, featuring intricate designs and a prominent logo. The box is designed to hold cigars securely, with a compartmentalized interior. The lid is adorned with a red and gold design, enhancing its premium feel. The overall construction is solid, indicating durability and high-quality materials.
The packaging is a folding carton box with a smooth, flat construction. It features a vibrant yellow exterior with a rich maroon base, showcasing intricate graphics and a prominent logo. The box has clean, precise edges and folds, indicative of high-quality paperboard. The top flap is designed to tuck securely, ensuring the contents are protected. The overall shape is rectangular, designed to hold cigar products.
The packaging is a flat, rectangular box made from a single layer of paperboard. It features a smooth exterior with clean edges and folds. The box is primarily kraft brown in color and has a window cut-out on the top to display the contents inside. The exterior is printed with a repeating pattern of small octopuses, contributing to a playful design. The box has a tuck flap closure at the front.
About the Brand
Elpulpo operates in the apparel industry, offering a diverse range of casual clothing with a strong emphasis on quality and contemporary design. Their packaging approach incorporates custom-printed carton boxes and premium rigid boxes, integrating brand visuals and messaging to enhance recognition and consumer engagement.
With a business model focused on direct-to-consumer e-commerce, Elpulpo carefully integrates packaging as part of its overall customer experience. Packaging formats are selected to optimize product protection and efficient logistics, while the use of sustainable materials and minimalist, nature-inspired aesthetics aligns with current consumer expectations. Strategic use of die-cut windows and brand motifs further reinforces their market positioning.
Key Differentiator: Elpulpo distinguishes itself through the integration of playful ocean-themed branding and sustainable packaging solutions, consistently applied across its product presentation and unboxing experience.
Design System
Visual Style
Typography is clean and modern, likely sans-serif, paired with a natural, earthy color palette dominated by kraft brown, yellow, and maroon accents. The overall aesthetic is minimalistic with playful, marine-inspired graphic patterns.
Brand Identity
The octopus logo is a repeating motif, complemented by URL and brand phrases such as 'MADE BY SEALOVERS'. Visual consistency is maintained through standardized placement of logos and brand messages on all packaging formats.
Packaging Design
Material choices prioritize recyclable kraft paperboard for cartons and sturdy chipboard for rigid boxes. Structural designs feature die-cut windows, tuck flaps, and compartmentalization where needed—balancing durability with user-friendly access.
User Experience
Packaging is designed to offer a positive unboxing experience, with clear brand cues and easy-open features. The integration of windows and messaging supports transparency and emotional engagement, reinforcing the brand throughout the customer journey.
Company Metrics
Business insights for elpulpo based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Primarily B2C consumers in Spain and international markets seeking quality casual apparel with an emphasis on sustainable and branded packaging.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for elpulpo based on industry standards and best practices
Frequently Asked Questions
What types of packaging does elpulpo use for its apparel products?
Elpulpo primarily utilizes folding carton boxes made from kraft paperboard for most apparel items, featuring die-cut windows and brand-centric graphic patterns. For select specialty products or collaborations, rigid boxes with premium finishes are also employed.
How does elpulpo address sustainability in its packaging?
Elpulpo’s packaging strategy demonstrates a commitment to sustainability by favoring recyclable kraft paperboard materials, minimalist design elements that reduce ink usage, and structures that minimize excess material without compromising protection.
What is the focus of elpulpo’s packaging design?
The design focus is on reinforcing brand identity through consistent usage of the octopus logo, oceanic motifs, and a natural color palette, while ensuring structural integrity and an engaging unboxing experience.
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