Elasaro packaging
Elasaro is an artisanal jewelry brand specializing in handcrafted pieces with natural stones and sterling silver, delivered primarily through an online B2C platform. Their packaging strategy emphasizes premium rigid and folding carton boxes featuring brand-forward design, aiming to enhance perceived value and the unboxing experience.
Packaging Portfolio
Elasaro utilizes a combination of rigid luxury boxes and folding carton structures, primarily constructed from chipboard with matte or glossy black exteriors. The packaging features custom-branded tissue paper and precise logo placement, optimizing both product protection and visual appeal. Emphasis is placed on premium construction, clean edges, and meticulous folding, aligning with best practices in luxury jewelry packaging. This approach ensures both secure transit and a high-impact unboxing experience, while also enabling scalable presentation for both individual items and curated gift sets.
The packaging consists of a sturdy, thick-walled box with a premium black exterior and a decorative logo embossed on the lid. Inside, the box is lined with soft tissue paper, and the earrings are presented on a card with a smooth finish. The overall appearance is elegant and luxurious, suitable for high-end jewelry.
The packaging consists of a sturdy, thick chipboard box with a premium black exterior. The box is opened from the top, revealing a soft inner lining and neatly arranged contents. The interior features a light-colored tissue paper wrapping around the earrings, enhancing the luxury presentation. The box has a clean, elegant design with a decorative logo and branding elements prominently displayed.
The packaging is a tall, rectangular folding carton with a smooth, flat construction. It features a colorful design with illustrations of snowboarding and skiing, suggesting an outdoor or sports theme. The carton has clean edges and precise folds, indicating high-quality manufacturing. The front displays the product name 'elastics' prominently, along with the brand name 'ENERGYpak'. The back includes nutritional information and product details in a structured layout.
The packaging features a sturdy construction with thick walls, indicative of a rigid box. It has a black exterior with a smooth finish, showcasing a premium appearance. The interior is lined with tissue paper, which is neatly folded and partially visible. The box is designed to hold a ring, as indicated by the small pouch present inside. The overall shape is rectangular, and the box has a clean, elegant design.
The packaging is a rigid box with a sturdy construction, featuring a black exterior with a glossy finish. The interior is lined with tissue paper, providing a premium feel. The box has a clean, elegant design with a logo prominently displayed on the lid. The edges are well-defined, and the box opens from the top, revealing the contents inside, which include a bracelet placed on a soft insert.
The packaging is a folding carton with a smooth, flat construction. It features a black exterior with a matte finish and a logo printed in white on the lid. Inside, there are two smaller items wrapped in white tissue paper, which also has the brand name printed in a repeating pattern. The carton has clean, precise edges and folds, indicating high-quality construction. There are no visible fluted layers, confirming it as a carton box.
About the Brand
Elasaro produces handmade and customizable jewelry, focusing on individuality and quality craftsmanship, with a product lineup spanning earrings, necklaces, bracelets, and rings. Their packaging approach strategically leverages luxury rigid boxes and branded folding cartons to reinforce a premium unboxing experience and support the brand’s personalized service ethos.
The Elesaro brand targets consumers seeking unique, personalized accessories that blend artisanal design with the metaphysical appeal of natural stones. Their packaging solutions are designed to protect delicate products during shipping while providing a visually cohesive and tactilely pleasing presentation. Consistent use of matte black finishes, crisp logo placement, and branded tissue inserts helps communicate brand value and authenticity, strengthening customer loyalty and perceived exclusivity.
Key Differentiator: Elasaro’s differentiation lies in their integration of luxury packaging with strong branding and customization, delivering a cohesive customer journey from online purchase to unboxing.
Design System
Visual Style
Minimalist typography with sans-serif fonts, a monochromatic black-and-white color palette, and matte/glossy finishes to convey sophistication. Clean lines and high contrast support a modern luxury aesthetic.
Brand Identity
Consistent use of the ELASARO logo, typically centered or embossed, with supporting iconography limited to simple, elegant motifs. Visual consistency is maintained across boxes, tissue, and product inserts, reinforcing brand recognition.
Packaging Design
Preference for rigid chipboard and folding carton materials, with structural designs focused on product protection and premium feel. Structural integrity and tactile quality are prioritized to reflect the value of the contents.
User Experience
The packaging design enhances the customer journey by delivering a tactile, visually cohesive, and emotionally resonant unboxing process. Customization and attention to detail are evident throughout, supporting the brand’s promise of uniqueness and quality.
Company Metrics
Business insights for Elasaro based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Style-conscious consumers aged 20-45 seeking unique, personalized, and premium-quality jewelry with an emphasis on natural materials and giftability.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Elasaro based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Elasaro use for their jewelry products?
Elasaro predominantly uses rigid boxes and folding carton boxes with branded tissue paper for their jewelry items. The packaging is designed for both durability and visual impact, utilizing premium materials and consistent branding.
How does Elasaro’s packaging contribute to the customer experience?
The packaging is engineered to provide a luxury unboxing experience, with carefully chosen materials and detailed branding that reinforce the brand’s artisanal and personalized positioning.
Is Elasaro’s packaging environmentally sustainable?
While the rigid and carton boxes offer some opportunities for recyclability, the level of sustainability is moderate given the focus on premium finishes and material thickness; however, branded tissue paper and simple box structures do support some eco-friendly practices.
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