ECLAE packaging
ECLAE is a French skincare brand specializing in formulations powered by natural bio seaweed from Camargue. Their packaging strategy emphasizes brand cohesion, premium presentation, and sustainability through custom cartons and multi-use pouches designed for both retail and direct-to-consumer channels.
Packaging Portfolio
ECLAE employs a mix of folding carton boxes, stand-up pouches, and cosmetic bags, each tailored for specific product types and use cases. Carton boxes utilize mono-material paperboard for primary packaging, integrating vibrant floral graphics, gloss finishes, and die-cut windows for retail visibility and a premium feel. Cosmetic pouches are constructed from synthetic materials with zip closures, supporting both multi-product sets and travel convenience. Stand-up pouches are used for sample sizes and secondary products, featuring resealable closures and natural color schemes. All formats prioritize product security, brand consistency, and sustainability through material selection and minimalistic design.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The exterior is predominantly white with colorful graphics, including pink and red floral designs. The packaging has a glossy finish, enhancing its visual appeal. The front displays the brand name 'Eclaë' prominently, along with product names and descriptions. The carton has a rectangular shape, designed to hold two cosmetic items securely.
The packaging is a folding carton with a smooth, flat construction. It features a colorful design with a predominantly pink and yellow color scheme. The front displays three product tubes, each labeled with their respective names in elegant fonts. The edges are clean and precise, indicating a high-quality print finish. The carton has a window cut-out that allows visibility of the products inside, enhancing its retail appeal.
The packaging features a smooth, flat construction with a predominantly white exterior and a vibrant pink side. The design includes intricate floral illustrations and a logo prominently displayed at the top. The edges are clean and precise, indicating a well-constructed folding carton. The closure method appears to be a tuck flap with a circular tab for secure closure.
The packaging consists of a pink cosmetic pouch made of a smooth, possibly synthetic material. It features a zip closure at the top and is adorned with a white logo and text. The pouch is designed to hold multiple cosmetic products, which are visible inside. The overall shape is rectangular with rounded edges, and the surface has a slight sheen, indicating a glossy finish.
The packaging is a stand-up pouch made of a flexible material with a matte finish. It features a resealable top and a flat bottom that allows it to stand upright. The front showcases a large, bold product name 'SUPER GLOW' in white text, with additional product information and ingredients listed below in smaller text. The overall color scheme is earthy, with a kraft brown background and colorful accents.
The packaging is a folding carton with a smooth, flat construction. It features a predominantly white exterior with colorful floral graphics on one side. The edges are clean and precise, indicating high-quality manufacturing. The carton has a tuck flap closure at the top, allowing for easy access to the contents. The overall shape is rectangular, with a slightly wider base for stability.
About the Brand
ECLAE delivers skincare solutions using patented natural ingredients, with a strategic focus on high-quality, eco-conscious packaging. The brand integrates French manufacturing standards with a commitment to sustainable practices, ensuring product integrity throughout the supply chain.
The company's packaging approach leverages folding cartons, stand-up pouches, and cosmetic bags, each engineered for both product protection and visual impact. Consistent branding, tactile finishes, and contemporary color schemes are employed to reinforce the brand's premium positioning and align with consumer expectations for clean beauty. All packaging components are curated to balance customer experience, environmental responsibility, and operational efficiency.
Key Differentiator: ECLAE stands out by combining patented bio seaweed-based skincare with a rigorously cohesive packaging system that prioritizes both brand identity and sustainability.
Design System
Visual Style
Modern sans-serif typography, a color palette dominated by white, pink, and natural floral tones, and a balanced use of negative space for a clean, contemporary look.
Brand Identity
Consistent application of the ECLAE logo across all packaging, clear product naming, and use of floral iconography. Visual consistency is maintained through recurring color schemes and layout principles.
Packaging Design
Preference for recyclable mono-material cartons, structurally rigid folding boxes, and functional pouches. Gloss finishes and window cut-outs enhance shelf presence and consumer engagement.
User Experience
Packaging is engineered for ease of unboxing, tactile satisfaction, and clear product visibility, supporting an elevated customer journey from purchase to daily product use. Design cues reinforce the brand’s eco-conscious and premium positioning at every touchpoint.
Company Metrics
Business insights for ECLAE based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious skincare consumers in France and Europe seeking premium, naturally-formulated beauty products with an emphasis on clean, sustainable solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for ECLAE based on industry standards and best practices
Frequently Asked Questions
What types of packaging does ECLAE use for its skincare products?
ECLAE primarily uses folding carton boxes for individual product packaging, complemented by branded cosmetic pouches and flexible stand-up pouches for sets and samples. Each format is chosen for its ability to protect the product, communicate brand values, and enhance the consumer unboxing experience.
How does ECLAE address sustainability in its packaging?
ECLAE's packaging emphasizes recyclable materials, minimalistic structures, and the use of mono-material cartons where feasible, aligning with sustainability objectives in the beauty industry.
What is the visual style of ECLAE’s packaging?
ECLAE’s packaging features a clean, modern aesthetic with a palette of white, pink, and floral accents, paired with consistent logo placement and high-quality print finishes.
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