Eat Planted packaging
Eat Planted specializes in plant-based meat alternatives, delivering a product range that prioritizes natural ingredients and sustainability. Their packaging strategy leverages visually distinctive carton solutions designed for strong shelf presence and efficient retail display.
Packaging Portfolio
Eat Planted’s packaging portfolio comprises single-layer paperboard carton boxes, optimized for retail display and e-commerce fulfillment. The designs incorporate die-cut windows and bold, matte or glossy color palettes, reinforcing brand identity while ensuring product visibility. Packaging structures prioritize clean folds and precise edges, balancing visual appeal with stackability and transit protection. The choice of recyclable paperboard aligns with the brand’s sustainability ethos and regulatory compliance within the food sector.
The packaging is a rectangular, flat carton with a smooth, single-layer paperboard construction. It features a vibrant purple background with a glossy finish. The front displays a colorful image of the product, which includes grilled chicken filets and vegetables, suggesting a Mediterranean theme. The product name 'planted' is prominently featured in white, bold lettering at the top, along with a green label indicating '100% natural ingredients'. The bottom right corner has a yellow label stating 'CHICKEN FILET MEDITERRANEAN' with additional product information. The edges are clean and precise, with no visible fluted layers, indicating it is not corrugated.
The packaging is a flat, rectangular folding carton with a smooth, single-layer paperboard construction. It features a vibrant purple background with a heart-shaped cutout revealing the product inside. The front displays bold white and orange text indicating the product name 'planted' and descriptors like '100% natural ingredients' and 'Pulled Spicy Herbs'. The edges are clean and precise, with no visible fluting or corrugation, indicating it is made from paperboard rather than corrugated cardboard. The overall appearance is lightweight and designed for retail display.
The packaging consists of several smooth, flat boxes arranged in a stacked formation. Each box features clean, precise edges and folds, indicative of a folding carton design. The boxes are uniform in size and shape, with a square profile. The surface is a vibrant purple color with a matte finish, giving it a modern and appealing look.
The packaging is a flat, rectangular box with a smooth, single-layer construction. It features a vibrant color scheme primarily consisting of purple, orange, and white. The front has a large window showcasing the product inside, allowing visibility of the bratwurst. The edges are clean and precise, with sharp folds at the corners. The surface has a glossy finish, enhancing the visual appeal. The box is designed for retail display, with clear branding and product information prominently featured.
The packaging consists of several flat, rectangular boxes made from single-layer paperboard. Each box features a smooth, flat construction with clean edges and folds. The boxes are brightly colored, predominantly in shades of purple with contrasting white and green elements. The front of each box showcases vibrant graphics, including images of the food products, along with bold text indicating the product type. The overall appearance is designed to attract attention on retail shelves.
The packaging consists of several flat, rectangular boxes made of single-layer paperboard. Each box has a smooth, flat construction with clean edges and folds, featuring vibrant colors and graphics. The boxes are primarily purple with various images of food items displayed prominently on the front. The design includes heart-shaped cutouts to showcase the product inside. The overall appearance is lightweight and suitable for retail display.
About the Brand
Eat Planted operates in the plant-based food sector, offering meat alternative products aimed at both health-conscious consumers and traditional meat eaters. Their packaging is crafted to reinforce brand values of quality, transparency, and environmental responsibility.
The company utilizes a direct-to-consumer business model with a strong online presence, which necessitates packaging that is both visually impactful and logistically robust. Eat Planted’s focus on additive-free, natural ingredients is echoed in their packaging approach, relying on clean designs and recyclable paperboard formats. This alignment between product ethos and packaging supports brand positioning as a premium, sustainable food provider.
Key Differentiator: Distinctive carton packaging with bold color schemes, prominent branding, and a clear focus on sustainability set Eat Planted apart in the competitive plant-based meat market.
Design System
Visual Style
The visual design utilizes bold sans-serif typography, a vibrant purple primary color palette with accents of white, orange, and green, and a minimalist, contemporary aesthetic. Product imagery and clean layouts are used to enhance shelf impact and consumer recognition.
Brand Identity
Consistent use of the 'planted.' logo in prominent placements, limited iconography focused on ingredient transparency, and a unified design language across all SKUs ensure strong visual consistency and immediate brand association.
Packaging Design
Material selection favors recyclable paperboard for folding carton structures, with precise die-cuts and window features for product visibility. The design philosophy emphasizes minimalism, color blocking, and clear labeling to communicate product attributes effectively.
User Experience
Packaging is designed to facilitate an intuitive unboxing process, supporting both retail and D2C journeys. Visual cues and structural design aim to create a positive first impression, reinforce product quality, and integrate sustainability messaging throughout the customer experience.
Company Metrics
Business insights for Eat Planted based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, flexitarians, and environmentally aware shoppers seeking plant-based meat alternatives in premium retail and online channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Eat Planted based on industry standards and best practices
Frequently Asked Questions
What materials does Eat Planted use for its product packaging?
Eat Planted primarily uses single-layer, recyclable paperboard carton boxes with matte or glossy finishes and die-cut windows for product visibility.
How does Eat Planted’s packaging reflect its brand values?
The packaging emphasizes natural ingredients, sustainability, and modern design, supporting the company’s positioning as a leader in plant-based food innovation.
Is the packaging optimized for both e-commerce and retail channels?
Yes, the folding carton designs are suitable for efficient retail display and provide sufficient protection for direct-to-consumer shipping.
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