each & every packaging
each & every specializes in natural body care products, prioritizing clean formulations and eco-friendly practices. Their packaging strategy centers on minimalistic, recyclable materials that reflect the brand’s commitment to sustainability and a premium consumer experience.
Packaging Portfolio
each & every’s packaging portfolio consists primarily of rigid cylindrical containers and folding carton boxes constructed from recyclable paperboard and chipboard materials. The rigid containers offer a matte black finish and sturdy structure, ideal for protecting solid deodorant sticks and emphasizing a premium aesthetic. Folding cartons are used for multi-pack and promotional bundles, featuring clean lines, minimalistic design, and efficient use of space. All packaging elements are designed to maximize both shelf appeal and protection in transit, while maintaining a low environmental impact.
The packaging consists of cylindrical containers with a matte black finish. Each container has a smooth surface with no visible seams, indicating a sturdy construction. The tops of the containers are flat, and the base is slightly wider, providing stability. The overall appearance is sleek and modern, suitable for personal care products.
The packaging is a rectangular folding carton designed to hold multiple deodorant products. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly white with a glossy finish, giving it a clean and modern appearance. The front displays a bold promotional message in black text, stating 'You Try, We Treat!' along with product details. The edges are clean and precise, with well-defined folds. The box has a tuck-top closure, allowing easy access to the contents inside. The overall shape is box-like, with dimensions that suggest it is designed to fit comfortably on retail shelves.
The packaging is a cylindrical rigid container with a matte black finish. It features a smooth surface without any visible fluted layers, indicating a sturdy chipboard construction. The container is tall and slender, designed to hold a deodorant stick. The top is flat and likely has a removable lid. The overall appearance is sleek and modern, suitable for a premium product.
The packaging is a folding carton box with a smooth, flat construction. It features a predominantly white exterior with a matte finish. The box has clean, precise edges and folds, indicating high-quality manufacturing. The front displays a grid layout with four cylindrical deodorant containers, each labeled with different scents. The overall design is minimalistic and elegant.
The packaging consists of three cylindrical containers, each with a smooth, matte black finish. The containers are designed to hold solid deodorant sticks, with a sleek and modern appearance. Each container features a distinct label with elegant typography and colors that contrast against the black background. The labels are positioned around the upper portion of each container, showcasing the product name and key ingredients. The overall design is minimalistic and premium, reflecting a high-quality product.
About the Brand
each & every is a direct-to-consumer beauty and personal care brand focused on delivering natural deodorants and body care products. Packaging plays a critical role in reinforcing their brand promise of clean, effective, and environmentally responsible solutions.
Founded in 2017 in New York City, each & every targets health-conscious consumers seeking aluminum-free, cruelty-free, and vegan personal care options. The company leverages recyclable carton and rigid packaging structures that are both visually appealing and functionally robust. Their approach is characterized by a blend of minimalism and premium detailing, providing a cohesive brand experience from unboxing through product use.
Key Differentiator: A unique blend of sustainability, minimalistic premium design, and a strong focus on natural ingredient transparency distinguishes each & every within the competitive natural personal care market.
Design System
Visual Style
The brand employs a modern, minimalist visual style featuring bold sans-serif typography, a restrained color palette dominated by black, white, and muted accent tones, and matte finishes for a premium tactile experience.
Brand Identity
Logo and company name are consistently and prominently displayed on all packaging, ensuring high brand recognition. Iconography is minimal, with focus on typographic hierarchy and clean label layouts, supporting brand cohesion.
Packaging Design
Material choices prioritize recyclable paperboard and rigid chipboard, balancing durability with environmental responsibility. Structural design favors cylindrical and rectangular formats, optimizing product protection and efficient storage.
User Experience
Packaging is designed for intuitive unboxing, with clear product labeling and accessible closures. The visual and tactile elements elevate the overall consumer experience, reinforcing the brand’s values and supporting repeat engagement.
Company Metrics
Business insights for each & every based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking natural, vegan, and cruelty-free beauty and personal care products, primarily in North America.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for each & every based on industry standards and best practices
Frequently Asked Questions
What types of packaging does each & every primarily use?
each & every utilizes a combination of folding carton boxes and rigid cylindrical containers, prioritizing recyclable materials and a minimalist visual style for both primary and secondary packaging.
How does each & every ensure the sustainability of its packaging?
The brand emphasizes recyclable paperboard and rigid materials, avoids excessive packaging, and maintains a streamlined packaging footprint aligned with eco-friendly best practices.
Does the packaging provide adequate product protection during shipping?
The rigid and carton structures used are designed to offer strong protection for deodorant sticks and body care products, minimizing risk of damage during transit.
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