Dose & Co packaging
Dose & Co specializes in ingestible beauty supplements, targeting skin, hair, and nail health. The company employs premium cylindrical rigid containers and folding cartons, emphasizing modern visual design and protective packaging tailored for the beauty and wellness market.
Packaging Portfolio
Dose & Co’s packaging portfolio centers on robust cylindrical rigid containers made from thick chipboard, combined with folding carton boxes for capsule-based products. The containers feature matte or gloss finishes, snug-fitting lids, and wrap-around labels that ensure high shelf visibility and tactile appeal. Packaging choices prioritize product protection, ease of use, and clear differentiation between SKUs. The use of paperboard-based structures supports recyclability, while the minimalist visual direction aligns with wellness sector trends.
The packaging consists of a series of folding cartons that are smooth and flat in construction. The boxes are primarily light beige with a matte finish, featuring clean edges and precise folds. The front of each carton displays product names and descriptions in a modern sans-serif font, with a contrasting color scheme for readability. The capsules are housed in clear plastic bottles that sit atop the cartons, showcasing the product inside. The overall arrangement is visually appealing, with a minimalist design that emphasizes the product.
The packaging is a cylindrical rigid box made of thick chipboard. It features a sturdy construction with a smooth surface and a matte finish. The top is a separate lid that fits snugly over the base, providing a premium feel. The exterior is primarily colored in a soft beige with a dark blue label around the middle, which contains product information and branding elements. The overall design is clean and modern, with a luxurious appearance.
The packaging is a cylindrical container with a smooth, flat surface. It features a light-colored lid and a predominantly blue label that wraps around the middle section. The label includes product information and branding elements. The container has a clean, modern aesthetic with no visible fluted layers, indicating it is made from a sturdy paperboard material.
The packaging consists of two cylindrical containers with a smooth, thick wall construction. The containers have a matte finish with a soft color palette, featuring a light pink lid and a darker blue body. The labels are applied around the circumference, displaying product information clearly. The containers are placed on a textured surface with pebbles, enhancing the aesthetic appeal.
The packaging is a cylindrical container with a smooth, rigid structure. It features a glossy finish with a predominantly cream-colored body and a dark blue lid. The container is designed to hold a powdered product, with a clear label that includes product information and branding elements. The edges are clean and precise, indicating high-quality construction. The overall appearance is sleek and modern, suitable for retail display.
The packaging is a cylindrical container with a smooth, rigid construction. The base material appears to be thick chipboard, providing a sturdy feel. The container has a matte finish with a color palette that includes a light beige top and a dark blue body. The edges are clean and precise, indicating high-quality manufacturing. The lid fits snugly on top, suggesting a friction fit closure. There are no visible flaps or tabs, and the overall shape is uniform and cylindrical.
About the Brand
Dose & Co is a direct-to-consumer beauty and fitness brand offering scientifically-formulated supplements with a focus on simplicity and efficacy. Their packaging strategy leverages high-quality rigid cylinders and folding cartons, creating a distinctive shelf presence aligned with modern wellness aesthetics.
The company's packaging consistently utilizes thick chipboard rigid containers and smooth, matte-finished folding cartons. Branding is prominent, with a cohesive color palette and clear labeling, supporting both product differentiation and premium positioning. Dose & Co’s packaging solutions are designed to ensure product integrity during shipping, while delivering a visually appealing unboxing experience that aligns with health-conscious consumer expectations.
Key Differentiator: Dose & Co’s key differentiator lies in its unified approach—integrating scientific product formulation with a minimalist, visually driven packaging system that reinforces its premium, wellness-oriented brand identity.
Design System
Visual Style
Modern sans-serif typography, a restrained palette of beige, dark blue, and soft pinks, and a clean, uncluttered aesthetic reinforce a premium, wellness-focused look.
Brand Identity
The Dose & Co logo is prominently featured, with consistent placement across all packaging. Iconography is minimal, relying on clear product labeling and uniform visual hierarchy to enhance recognition. Visual consistency is maintained through repeated color schemes and font usage.
Packaging Design
Primary materials include thick chipboard for cylinders and high-quality folding carton board for boxes. The structural design philosophy emphasizes rigidity, product protection, and ease of opening while prioritizing retail shelf impact and tactile quality.
User Experience
Packaging is designed for both functional ease (snug closures, clear labeling) and emotional resonance, creating a premium unboxing experience that reinforces the brand’s wellness positioning and supports subscription-based customer journeys.
Company Metrics
Business insights for Dose & Co based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking premium, scientifically-backed beauty supplements with a focus on convenience and brand experience.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Dose & Co based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Dose & Co use for their products?
Dose & Co uses primarily cylindrical rigid containers made from thick chipboard for powders and creamers, as well as folding carton boxes for capsules and retail sets.
How does Dose & Co's packaging support product safety during shipping?
The rigid construction and snug-fitting lids of the containers, combined with quality folding cartons, provide robust protection against crushing and contamination, ensuring product safety through the logistics chain.
Is Dose & Co’s packaging environmentally friendly?
Dose & Co leverages paperboard-based rigid containers and cartons, which are generally recyclable, although the presence of plastic elements for capsules and closures may limit full recyclability in some regions.
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