Diamantor packaging
Diamantor is a luxury jewelry retailer based in Nîmes, France, combining traditional craftsmanship with contemporary design. Their packaging approach utilizes branded carton boxes engineered for retail display, focusing on product protection and elevated brand presentation.
Packaging Portfolio
Diamantor’s packaging portfolio is centered on custom-printed folding carton boxes constructed from single-layer paperboard. The packaging solutions prioritize clean edges, precise folds, and high visual branding—featuring the Diamantor logo, brand colors, and consistent typography. Most formats observed are rectangular retail cartons, engineered for both shelf impact and efficient logistics. Materials are lightweight yet sufficiently robust for jewelry protection, but sustainability features such as recycled content or eco-certifications are not prominently integrated.
The packaging consists of a long, rectangular folding carton that holds a glass cutter. The box has a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is primarily white with green accents, featuring a simple design that includes text and graphics. The edges are clean and precise, typical of retail packaging. The box is open at one end, allowing for easy access to the product inside.
The packaging is a flat, rectangular box with smooth, flat construction. It features clean edges and folds, indicative of a single-layer paperboard design. The box is predominantly white with a glossy finish, showcasing printed graphics and text. The front displays a logo and product information, while the sides have additional branding elements. The box appears to be well-constructed with no visible wear or damage.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The carton is primarily green with white and black text, showcasing the product name and brand prominently. The top flap is slightly damaged, indicating handling wear. The overall appearance is lightweight and designed for retail display.
The packaging is a flat, rectangular folding carton made of smooth, single-layer paperboard. It features clean edges and precise folds, typical of retail packaging. The exterior is predominantly white with colorful graphics and text. The front displays the product name and brand prominently, while the sides have additional product information and details. The overall appearance is lightweight and designed for easy display on retail shelves.
The packaging is a long, rectangular folding carton that houses a tool. It features a smooth, flat construction without any fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly white with a glossy finish, enhancing its visual appeal. The edges are clean and precise, typical of retail packaging. The front displays a graphic of the tool, along with the brand name 'DIAMANTOR' prominently featured, suggesting a focus on branding.
About the Brand
Diamantor specializes in high-quality jewelry and watches, targeting the luxury consumer segment with both in-store and online sales channels. The company emphasizes consistent branding throughout its packaging, leveraging custom carton boxes that reinforce product value and brand recognition at the point of purchase.
Operating since 2006, Diamantor is positioned in the luxury sector with a focus on exclusive collections and premium materials. The brand's packaging strategy centers on lightweight, single-layer paperboard cartons, designed for both visual impact and retail efficiency. Consistent use of branded elements across all packaging ensures alignment with the company's high-end positioning while facilitating seamless logistics and stock management.
Key Differentiator: Diamantor's unique value lies in integrating strong visual branding into retail packaging for luxury jewelry, balancing presentation with cost-effective, scalable carton-based solutions.
Design System
Visual Style
Typography is clean and modern, with sans-serif fonts dominating; the color palette is primarily white and green with black accents, contributing to a fresh yet sophisticated look. A glossy finish is often used to enhance visual appeal.
Brand Identity
The Diamantor logo is consistently prominent on all packaging, accompanied by product names and quality statements. Iconography is minimal, focusing on clarity and immediate brand recognition. Visual consistency is maintained across all retail cartons.
Packaging Design
Material selection centers on single-layer paperboard for cost efficiency and print quality. Structural designs are straightforward—rectangular folding cartons optimized for retail display, emphasizing both accessibility and durability.
User Experience
Packaging is tailored to reinforce the premium customer journey, delivering a visually appealing unboxing moment while ensuring product safety. The use of consistent branding and clean structural designs supports both in-store and e-commerce experiences, enhancing perceived value and customer trust.
Company Metrics
Business insights for Diamantor based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Affluent consumers seeking luxury jewelry and watches in France and international markets, with both in-store and e-commerce purchasing behaviors.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Diamantor based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Diamantor primarily use?
Diamantor primarily uses branded folding carton boxes made from single-layer paperboard for its jewelry and accessory products, focusing on retail-ready presentation and product protection.
How does Diamantor’s packaging support its luxury brand positioning?
The packaging consistently features prominent branding, refined color palettes, and structured designs, ensuring a high-quality unboxing experience that aligns with luxury market expectations.
Is Diamantor’s packaging environmentally friendly?
Diamantor’s use of paperboard cartons suggests some degree of recyclability; however, the focus is more on branding and presentation than advanced sustainability initiatives.
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