Deutsche See GmbH packaging
Deutsche See GmbH is a major seafood supplier in Germany, delivering fresh, frozen, and processed seafood products to retail and foodservice sectors. Their packaging approach leverages corrugated shipping solutions, retail cartons, and vacuum-sealed pouches tailored for product freshness, brand consistency, and logistical safety.
Packaging Portfolio
Deutsche See GmbH’s packaging portfolio is characterized by the use of sturdy corrugated boxes for e-commerce and wholesale distribution, ensuring product safety during transit. Retail cartons, often constructed from single-layer paperboard with branded graphics and textured finishes, provide shelf appeal and product information. Flexible vacuum-sealed pouches and rigid plastic trays with cardboard bases are employed to maintain seafood freshness, allow product visibility, and optimize shelf life. The integration of recyclable materials and modern print techniques supports both sustainability objectives and brand recognition.
The packaging is a corrugated box with a sturdy construction, featuring a visible fluted inner layer when viewed from the side. The box is primarily brown with printed graphics on the exterior. It has clean edges and is designed for shipping, likely containing food items. The box shows no significant signs of wear or damage, indicating it is in good condition.
The image displays multiple food packaging types, including plastic pouches and trays. The trays are made of a rigid plastic material with a clear top and a cardboard base, showcasing the food items inside. The pouches are also made of a flexible plastic material, featuring a transparent window to display the contents. Each packaging type has a clean, modern design with easy-to-read labels.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth, flat surface with a predominantly dark blue color and a textured pattern resembling waves. The edges are clean and precise, indicating high-quality construction. The front displays a white label with the product name 'Graved Lachs' prominently featured in bold, modern typography. There are also subtle graphics of fish, enhancing the product's appeal. The carton is designed for retail display, likely with a glossy finish that adds to its visual attractiveness.
The packaging consists of two stacked corrugated boxes, both featuring a brown kraft exterior with printed graphics. The boxes have visible fluted edges when viewed from the side, indicating their corrugated construction. The top box has a fish graphic and the text 'IHR ONLINE-SHOP FÜR FISCH & MEERESFRÜCHTE' prominently displayed. The bottom box also features similar branding elements. The boxes have clean edges and are sturdy, suitable for shipping.
The packaging consists of multiple transparent vacuum-sealed pouches containing various seafood products. Each pouch is clearly labeled with product information and branding. The pouches are flat, with a smooth surface and no visible fluted layers, indicating they are made from flexible plastic materials. The pouches have a glossy finish, enhancing visibility of the contents inside.
About the Brand
Deutsche See GmbH specializes in seafood production and distribution, with a focus on sustainable sourcing and quality assurance. Packaging plays a strategic role in upholding product integrity from processing to delivery, ensuring both freshness and food safety. Their solutions span robust shipping boxes, retail-ready cartons, and food-safe flexible pouches.
Operating from Bremerhaven, Deutsche See integrates packaging as a critical component of its cold chain logistics. The company employs custom-printed corrugated boxes for e-commerce shipments, retail cartons with visual branding for shelf appeal, and transparent vacuum-sealed pouches to enhance product visibility and extend shelf life. Packaging decisions are closely aligned with the brand's commitment to sustainability, using recyclable materials and efficient structures to minimize waste.
Key Differentiator: Deutsche See’s packaging strategy is distinguished by a strong emphasis on brand integration, product protection, and sustainable material selection, supporting their market position as a premium, responsible seafood provider.
Design System
Visual Style
The visual style relies on modern sans-serif typography, a disciplined color palette (primarily deep blues, whites, and natural kraft tones), and clean layouts with seafood imagery. Design elements evoke freshness and maritime cues, supporting product transparency and readability.
Brand Identity
Consistent logo placement, clear product naming, and iconography related to seafood are leveraged across all packaging. Visual consistency is maintained through standardized color schemes and graphic motifs, reinforcing the premium and sustainable brand image.
Packaging Design
Material selection prioritizes food-safe corrugated fiberboard, recyclable paperboard, and high-barrier flexible plastics. Structural design emphasizes durability for cold chain logistics, easy handling, and efficient stacking. Retail formats are optimized for both visual impact and functional protection.
User Experience
Packaging is designed to facilitate a seamless customer journey, from visually engaging retail displays to secure and appealing unboxing for e-commerce deliveries. Transparent windows and clear labeling build trust in product quality, while ergonomic structures simplify handling for consumers and logistics partners.
Company Metrics
Business insights for Deutsche See GmbH based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Retail and foodservice customers seeking premium, responsibly sourced seafood products across Germany and select European regions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Deutsche See GmbH based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Deutsche See GmbH primarily use?
Deutsche See GmbH utilizes a mix of corrugated shipping boxes, retail folding cartons, rigid plastic trays with cardboard bases, and flexible vacuum-sealed pouches tailored for seafood freshness and safe transport.
How does Deutsche See address packaging sustainability?
The company prioritizes recyclable corrugated materials and explores eco-friendly plastics, with a focus on minimizing packaging waste and environmental impact while maintaining product safety and presentation.
How does packaging support Deutsche See’s brand positioning?
Packaging design features prominent branding, seafood-related imagery, and clean, modern layouts to reinforce their premium, sustainable identity and enhance the customer unboxing experience.
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