Dermina Laboratoire Dermatologique packaging
Dermina Laboratoire Dermatologique develops professional-grade skincare products tailored for sensitive and specific skin needs. The brand employs a clean, clinical packaging approach that emphasizes clarity, product differentiation, and retail shelf presence across tubes and cartons.
Packaging Portfolio
Dermina’s packaging portfolio includes flexible plastic tubes with twist-off and flip-top caps for creams and cleansers, as well as single-layer folding carton boxes for retail display of serums and lip balms. The packaging structures are engineered for durability and retail shelf appeal, with smooth, matte finishes and high-contrast color accents for rapid product differentiation. The primary use of paperboard and plastic offers a balance between cost efficiency and brand presentation, though advanced eco-materials are not prominent in the current portfolio.
The packaging consists of a rectangular carton box that houses a cylindrical bottle. The carton features a smooth, flat construction with clean edges and folds, primarily in white and yellow colors. The front of the carton displays the product name 'vitamin dermina' prominently in bold red letters, along with the product description 'CLASSIC POWDER'. The design includes a circular icon indicating protective properties. The bottle itself is white with a red and yellow label matching the carton design, featuring the same product name and description. The overall appearance is bright and appealing, suitable for retail display.
The packaging is a cylindrical tube made of flexible plastic, featuring a smooth surface and a twist-off cap. The tube is predominantly white with a bright turquoise band near the bottom, indicating the product type. The design is minimalistic, with clear labeling and a modern aesthetic.
The packaging is a small, square folding carton designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box is predominantly pink with white text, creating a vibrant and eye-catching appearance. The edges are clean and precise, with sharp folds at the corners. The surface has a matte finish, giving it a premium feel. The front displays the product name 'Lip Balm' prominently, along with the brand name 'DERMÌNA' in a larger font at the top. The sides include additional product information and branding elements. The overall shape is cubic, suitable for shelf display.
The packaging is a cylindrical tube made of flexible plastic, designed for dispensing a foaming cleansing cream. It features a flip-top cap for easy access to the product. The surface is smooth with a matte finish, predominantly white with a teal accent band. The tube is printed with product information and branding elements in clear, legible fonts.
The packaging consists of a smooth, flat construction typical of folding cartons. It features a predominantly blue color with gold accents and white text. The edges are clean and precise, indicating a well-constructed box. The front displays product information prominently, including the product name and key ingredients. The overall appearance is sleek and professional, suitable for retail display.
About the Brand
Dermina is a Paris-based dermatological cosmetics company specializing in targeted skincare solutions. Its packaging system relies on minimalist visual cues, standardized color bands, and high legibility to communicate product function and brand reliability.
Dermina’s packaging leverages flexible plastic tubes and folding cartons with precise structures, designed for both e-commerce and retail environments. The brand consistently integrates functional design elements—such as flip-top and twist-off caps—while maintaining strict labelling standards and modern, medical-inspired aesthetics. This strategy supports clear product segmentation and enhances usability for consumers with sensitive skin.
Key Differentiator: Dermina stands out for its consistent application of dermatological branding in packaging, prioritizing clarity, accessibility, and product protection while maintaining cost-effective, retail-ready solutions.
Design System
Visual Style
Modern, minimalist design with sans-serif typography, predominantly white backgrounds accented by bright color bands (turquoise, pink, yellow, blue) for collection differentiation; use of matte finishes for a clinical, premium feel.
Brand Identity
Logo 'DERMINA' is consistently placed at the top of packaging, paired with clear product names and concise descriptors. Iconography is minimal, focusing on legibility and medical reliability, with strict alignment and hierarchy for easy navigation.
Packaging Design
Material selection emphasizes flexible plastics for tubes and single-layer paperboard for cartons, maximizing product protection and presentation. Structural design favors compact, user-friendly forms suitable for both e-commerce and retail, with clean folds and secure closures.
User Experience
The design system supports intuitive product selection through color-coding and clear labeling, enhances user trust with clinical aesthetics, and facilitates straightforward unboxing. Packaging ergonomics and readability are prioritized to improve the overall customer journey.
Company Metrics
Business insights for Dermina Laboratoire Dermatologique based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Dermina targets consumers seeking accessible, dermatologically-formulated skincare products, with a focus on sensitive skin, dry skin, and pigmentation concerns. Their primary market includes health- and quality-conscious buyers in urban European regions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Dermina Laboratoire Dermatologique based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Dermina use for its skincare products?
Dermina utilizes flexible plastic tubes, rigid bottles, and folding carton boxes, each tailored for optimal product protection, clear labeling, and retail display.
How does Dermina's packaging support sensitive skin consumers?
By emphasizing clear, fragrance-free labeling, minimalistic graphics, and color-coded product differentiation, Dermina's packaging aids users in easily selecting the right solution for their skin type.
Is Dermina's packaging recyclable or eco-friendly?
Dermina primarily uses single-layer paperboard for cartons and plastic tubes, which may be partially recyclable depending on local infrastructure. There is limited evidence of significant sustainability initiatives or use of advanced eco-friendly materials.
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