D-LAB packaging
D-LAB is a direct-to-consumer beauty and fitness brand specializing in natural dietary supplements with a focus on personalization and premium product presentation. Their packaging strategy leverages luxury rigid boxes and retail cartons to reinforce a high-end brand image, enhance unboxing experiences, and ensure product safety.
Packaging Portfolio
D-LAB’s packaging portfolio demonstrates a strategic focus on rigid chipboard boxes, luxury retail cartons, and premium paper shopping bags. Materials include thick chipboard for structural integrity, matte and glossy finishes for tactile and visual appeal, and metallic foiling for elevated branding. Structural features such as ribbon pulls, foam inserts, and hinged lids enhance both protection and user experience. Packaging solutions are tailored for both retail and e-commerce fulfillment, prioritizing presentation, durability, and brand differentiation.
The packaging consists of a square, rigid box with a thick chipboard construction. The exterior features a glossy finish with a gradient color scheme transitioning from white to a soft pastel hue. The top of the box is adorned with the brand name 'DAILY LAB' in bold, uppercase letters, prominently displayed in a contrasting color. Inside, the box is lined with a soft black material that provides cushioning for the product. The box opens from the top, with a hinged lid that lifts off completely.
The packaging consists of a smooth, flat construction with a clean, precise design. The outer surface is predominantly black with a matte finish, featuring a gold logo prominently displayed. The edges are sharp and well-defined, indicating high-quality paperboard construction. The packaging appears to be designed for retail display, likely housing smaller items within.
The packaging consists of a sturdy chipboard box with a premium appearance. The box features a thick wall construction, likely around 2-3mm, providing exceptional durability. The exterior is covered in a glossy finish with a reflective quality, enhancing its luxury appeal. The box has a clean, precise design with edges that are well-defined. Inside, the box is lined with a soft material to protect the contents. The lid is designed to fit snugly, indicating a high-quality closure.
The packaging consists of two distinct boxes: a green rigid box and a white inner box. The green box has a smooth, matte finish with a clean, modern design. It features a rectangular shape with a lid that fits snugly over the base. The white box inside is also rectangular, with a smooth surface and clean edges. It holds the product securely and is likely designed to be opened by lifting the lid. The overall appearance is elegant and premium, suitable for gifting.
The packaging is a rigid box with a sturdy construction, featuring a thick chipboard material. The exterior is elegantly designed with a smooth, matte finish in a gradient of soft colors transitioning from white to a light peach. The top of the box has the brand name 'DAILY LAB' embossed in a metallic gold finish, providing a premium look. The interior is lined with black foam, which holds the product securely in place. The box has a ribbon pull for easy opening, adding to its luxurious appeal.
The image features two distinct types of packaging: a retail carton and a shopping bag. The retail carton is square-shaped with a glossy finish, displaying a clean and modern design. It has a white exterior with the brand name 'DAILY LAB' prominently printed in silver, along with product information. The edges are sharp and well-defined, indicating a precise folding technique. The shopping bag is made of a thicker paper material, featuring a vibrant red color with the same brand name in white. It has a simple design with no additional graphics or images, and it includes handles for easy carrying.
About the Brand
D-LAB delivers science-backed beauty and health supplements using a tailored, customer-centric approach. Their packaging system reflects a commitment to both aesthetics and protection, employing premium materials and finishes to match their upscale positioning in the market.
Operating from Paris with a strong e-commerce platform, D-LAB combines innovative health diagnostics with targeted product offerings. Packaging plays a critical role in their customer journey, balancing visual luxury with operational efficiency. The use of rigid chipboard boxes, metallic accents, and carefully engineered structures signals a deliberate investment in both brand differentiation and product integrity during transit.
Key Differentiator: Personalized diagnostics, premium rigid packaging solutions, and a strong emphasis on branding and clinical transparency distinguish D-LAB in the competitive beauty supplement sector.
Design System
Visual Style
D-LAB utilizes a modern, minimalist aesthetic with sans-serif typography, a neutral-to-soft pastel color palette, and accents of metallic gold or silver. The overall look emphasizes cleanliness, luxury, and clarity.
Brand Identity
Logo is prominently displayed in uppercase, often embossed or foiled for tactile emphasis. Iconography is minimal, supporting a focus on core brand elements. Visual consistency is reinforced through uniform color gradients, precise layouts, and restrained ornamentation.
Packaging Design
Preference for rigid, high-density chipboard and quality paperboard, with a structural philosophy centered on product security and premium feel. Packaging often features custom inserts, snug-fitting lids, and unboxing enhancements such as ribbons or magnetic closures.
User Experience
Packaging design is integrated into the customer journey, delivering a high-impact unboxing that reinforces brand prestige. Structure and materials ensure product safety while color, finish, and tactile details foster a memorable, emotionally resonant consumer experience.
Company Metrics
Business insights for D-LAB based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking premium beauty and wellness supplements, primarily in France and broader Tier I e-commerce markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for D-LAB based on industry standards and best practices
Frequently Asked Questions
What packaging materials does D-LAB primarily use?
D-LAB employs a mix of rigid chipboard boxes, luxury cartons, and high-quality shopping bags, with finishes including matte, glossy, and metallic detailing to reinforce a premium brand image.
How does D-LAB’s packaging contribute to product safety?
Packaging is designed with thick chipboard construction and interior cushioning (e.g., foam or soft lining), providing robust protection during shipping and minimizing the risk of product damage.
Is D-LAB’s packaging environmentally sustainable?
D-LAB’s focus on premium materials suggests partial use of recyclable substrates, but the presence of metallic finishes and foam interiors may limit full recyclability. Overall, sustainability is moderate within industry norms for luxury beauty packaging.
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