Cross The Limits packaging
Cross The Limits specializes in premium supplements and vitamins, targeting fitness enthusiasts and health-conscious consumers through a robust e-commerce platform. Their packaging strategy leverages rigid containers and folding cartons featuring bold graphics and clear branding to appeal to a performance-focused market.
Packaging Portfolio
Cross The Limits employs a dual packaging strategy comprising rigid plastic containers for powders and capsules, and folding carton boxes for boxed supplements. The rigid jars feature robust chipboard or plastic construction with secure screw-on lids, optimizing product protection and shelf life. Folding cartons utilize single-layer paperboard with high-quality printing, supporting both branding clarity and regulatory information. Both formats are designed for visual impact in retail and direct-to-consumer channels, with consistent usage of bold color palettes and clear brand identifiers.
The packaging is a flat, rectangular box made of smooth, single-layer paperboard. It features a clean and precise construction with sharp edges and folds, indicative of a folding carton. The exterior is predominantly white with an orange stripe and black text, showcasing a modern design suitable for retail. The front displays the product name 'PROBIOTIC + PREBIOTIC' prominently, along with additional product information and branding elements.
The packaging consists of two jars, one labeled 'Midnight Reset' and the other 'Melatonin Max'. Both jars have a cylindrical shape with a wide mouth and a black plastic screw-on lid. The jars are made of thick, sturdy plastic, giving them a premium feel. The labels are colorful and feature a cosmic theme with a night sky background. The text is prominently displayed in contrasting colors, making it easy to read.
The packaging is a cylindrical container with a wide mouth, designed for holding powdered supplements. It features a thick, sturdy chipboard construction, providing a premium feel. The exterior is predominantly black with vibrant pink and blue graphics, including a skull and crown motif. The lid is a twist-off type, ensuring secure closure. The overall design is eye-catching and colorful, aimed at attracting attention on retail shelves.
The packaging consists of a smooth, flat construction with a single-layer paperboard. The box is predominantly light blue with a glossy finish, featuring clean edges and precise folds. The front displays the product name 'AURA CARE' in a bold font, accompanied by the description 'Restful sleep' in a smaller font below. The back includes usage instructions and storage information, printed in a clear, readable format. The overall design is visually appealing, with a modern aesthetic suitable for retail display.
The image features two distinct supplement containers. The first is a cylindrical black container with a matte finish, labeled 'KRAKA DOOMSDAY DESTRUCTION'. The label is vibrant with fiery graphics, predominantly orange and red, featuring bold white text. The second container is a transparent cylindrical bottle labeled 'EQUIPOISE', showcasing the pills inside. The label is predominantly blue and black, with white text detailing its benefits. Both containers have screw-on lids.
About the Brand
Cross The Limits operates within the health and wellness sector, offering a diverse range of supplements, vitamins, and nutritional products. The company’s packaging approach emphasizes visual impact and product protection, utilizing rigid plastic jars and high-quality carton boxes. These solutions are aligned with industry standards for supplement safety and shelf appeal.
With a business model centered on direct-to-consumer e-commerce, Cross The Limits prioritizes both product integrity and brand differentiation in their packaging. Their selection of sturdy rigid containers and well-designed folding cartons ensures secure transit, while distinct visual branding enhances consumer recognition. The company’s focus on detailed labeling and clear product information supports customer trust and regulatory compliance.
Key Differentiator: Cross The Limits distinguishes itself through visually bold, brand-consistent packaging that balances product security with strong shelf presence in the competitive supplements market.
Design System
Visual Style
Typography choices lean toward bold, sans-serif fonts for maximum legibility, paired with contrasting color palettes—black, pink, blue, orange, and white—to create energetic, high-visibility shelf appeal. Aesthetic direction is modern, with a dynamic, performance-focused tone.
Brand Identity
Branding is reinforced through prominent logo placement, consistent use of brand colors, and recurring iconography such as skull motifs or cosmic themes. Visual consistency is maintained across product ranges, ensuring immediate brand recognition.
Packaging Design
Material selection prioritizes durability with rigid plastics and chipboard for containers, and smooth, high-gsm paperboard for cartons. Structural integrity and product protection are fundamental, while surface finishes range from matte to glossy for targeted premium cues.
User Experience
Design enhances customer journey through clear labeling, easy-to-open closures, and a visually impactful unboxing process. Packaging supports both regulatory compliance and user guidance, contributing to a trustworthy and engaging brand experience.
Company Metrics
Business insights for Cross The Limits based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fitness enthusiasts, athletes, and health-conscious consumers seeking premium nutritional supplements online across the UK and EU.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Cross The Limits based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Cross The Limits use for its supplements?
Cross The Limits primarily utilizes rigid plastic jars for powdered and capsule products, complemented by folding carton boxes for certain supplements. These formats provide durability, protection in transit, and ample surface area for branding and regulatory information.
How does Cross The Limits ensure product safety during shipping?
The company’s use of thick, sturdy rigid containers and precision-folded carton boxes supports high levels of product protection, reducing the risk of damage or contamination during logistics and delivery.
Does Cross The Limits use sustainable packaging materials?
While the company employs industry-standard materials such as plastic and paperboard, there is limited evidence of advanced sustainability initiatives beyond recyclable paperboard for cartons. Opportunities exist to further reduce plastic content and incorporate more eco-friendly materials.
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