Collide Beverages & More GmbH packaging
Collide Beverages & More GmbH specializes in collagen-based drinks, powders, and gummies targeting health-conscious consumers. Their packaging approach emphasizes visual clarity, structural security, and cohesive branding across corrugated trays, aluminum cans, and retail cartons.
Packaging Portfolio
Collide Beverages & More GmbH leverages a multi-format packaging system: corrugated trays for multipack beverage cans, aluminum cans with high-impact graphics for individual drinks, and single-layer folding cartons for powders and gummies. Each format is optimized for product protection, shelf presentation, and logistical efficiency. Corrugated trays and folding cartons are printed with consistent branding, while cans utilize metallic finishes and color accents to enhance consumer appeal. The portfolio reflects a balanced approach, integrating sturdy construction with retail-ready design elements.
The packaging consists of a flat, smooth, single-layer paperboard carton designed to hold multiple cans. The carton features a clean, precise construction with no visible fluted layers, indicative of a folding carton. The exterior is predominantly white with vibrant turquoise accents and graphics. The top and bottom flaps are neatly folded and secured, providing a sturdy structure for retail display.
The packaging consists of a multipack of beverage cans arranged in a grid formation. Each can is cylindrical and made of aluminum, featuring a smooth surface with a metallic sheen. The cans are predominantly pink and white, with a geometric pattern and branding elements prominently displayed. The overall structure is designed for retail presentation, showcasing the product while maintaining stability during transport.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth surface with a matte finish and is predominantly colored in a deep cherry red with a hexagonal pattern. The front displays the brand name 'COLLIDE®' prominently in a bold, white font, along with the product description 'Premium Collagen' and 'Cherry Flavour'. The sides have a clean design with minimal text, focusing on product information. The edges are neatly folded, and there are no visible fluted layers, confirming its classification as a carton box.
The image features two aluminum cans, each with a sleek, cylindrical shape. The cans are predominantly white with vibrant colored accents. The can on the left has a light blue band at the bottom, while the one on the right has a coral pink band. Both cans display the product name 'COLLIDE' prominently in bold, uppercase letters. The design includes illustrations of citrus fruits and mint leaves, enhancing the refreshing appeal of the beverage. The overall look is modern and clean, with a focus on the product's health benefits.
The packaging consists of a corrugated display tray holding multiple cans. The tray is designed to hold 24 cans of Minze Limette and 24 cans of Grapefruit Ingwer. The visible fluted edges indicate it is made from corrugated cardboard, providing sturdy support for the cans. The tray features a layered construction with a base layer and a top layer, both of which are printed with colorful designs. The overall appearance is clean and organized, showcasing the cans effectively.
About the Brand
Collide Beverages & More GmbH is a Hamburg-based direct-to-consumer company delivering premium collagen drinks, powders, and gummies. Their packaging solutions prioritize product integrity, shelf appeal, and consistent brand messaging to appeal to the wellness-focused market.
Founded in 2020, Collide Beverages operates with a small team and leverages high-quality Swiss-sourced ingredients. The brand utilizes layered corrugated trays, aluminum cans with vibrant graphics, and folding cartons for powders and gummies. The packaging system is designed for both retail presentation and secure e-commerce fulfillment, reflecting modern consumer expectations for both design and sustainability.
Key Differentiator: Collide’s unique value lies in its combination of sugar-free, vitamin-enriched, caffeine-infused collagen products and a packaging suite that merges efficient logistics with impactful, health-oriented branding.
Design System
Visual Style
The visual design employs bold sans-serif typography, a palette dominated by whites, vibrant blues, pinks, and turquoise, and modern geometric patterns to communicate freshness and vitality.
Brand Identity
Logo usage is prominent and consistent across all packaging, with the 'COLLIDE' mark in uppercase lettering. Iconography is minimal, focusing on product function and flavor cues, ensuring strong visual consistency throughout product lines.
Packaging Design
Material choices favor recyclable corrugated cardboard, aluminum cans, and paperboard cartons. Structural designs prioritize stackability, protection, and ease of retail display, aligning with D2C and retail distribution requirements.
User Experience
Design supports a seamless customer journey from purchase to unboxing, emphasizing clear product communication, accessible formats, and a visually cohesive experience that reinforces the health-focused brand ethos.
Company Metrics
Business insights for Collide Beverages & More GmbH based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, fitness enthusiasts, and wellness-focused individuals in Germany and wider European e-commerce markets seeking functional beverages and supplements.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Collide Beverages & More GmbH based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Collide Beverages & More GmbH use?
Collide utilizes corrugated display trays for multipack cans, aluminum cans for beverages, and single-layer folding cartons for powders and gummies, balancing product protection with on-shelf visibility.
How does the packaging support Collide’s brand identity?
The packaging prominently features the COLLIDE logo, consistent color schemes, and product descriptors, fostering strong shelf recognition and reinforcing the brand’s health and vitality positioning.
Is sustainability a focus in Collide's packaging strategy?
Sustainability is a consideration, as evidenced by the use of recyclable materials such as corrugated cardboard and aluminum. However, the emphasis appears to be more on branding and logistics than on advanced eco-innovation.
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