Clydach Farm packaging
Clydach Farm is a UK-based pet food producer specializing in grain-free, natural dog food made with British-sourced ingredients. Their packaging strategy centers on kraft paper stand-up pouches with resealable features, balancing rustic appeal and product protection.
Packaging Portfolio
Clydach Farm utilizes a portfolio of kraft paper-based flexible stand-up pouches, integrating resealable zipper closures for freshness retention. The packaging employs matte finishes and earthy color palettes, visually communicating natural and sustainable brand attributes. Structure-wise, the stand-up format enhances shelf presence and consumer usability, while composite material layers combine paper with barrier films for moisture and oxygen protection. Labeling is direct, with clear product names and detailed ingredient information, supporting both transparency and regulatory compliance.
The packaging is a flat, rectangular bag made from a sturdy, brown kraft paper material. The front features a large, prominent label with a white background that includes the product name 'ADULT VENISON' in bold, red letters. Below the product name, there is additional information about the recipe, including 'GRAIN FREE RECIPE FOR DOGS' in smaller text. The design incorporates an image of a dog in a mountainous landscape, adding a natural feel to the packaging. The edges of the bag appear clean and well-finished, with no visible flaps or tabs typical of box constructions.
The image features three distinct pet food packages, each with a kraft paper appearance. The largest bag is a stand-up pouch with a resealable top, while the smaller bags are also pouches but with a more compact design. All bags have vibrant graphics depicting the product type and animal imagery, with a rustic aesthetic. The surface appears matte with a textured finish, enhancing the organic feel of the packaging.
The packaging is a stand-up pouch made of kraft paper with a resealable top. It features a matte finish with a rustic appearance, showcasing a large central label with a dog image and mountains in the background. The label is predominantly red and white, with bold text indicating the product name and key features.
The packaging is a stand-up pouch made of a kraft paper exterior with a smooth finish. The front features a large, colorful graphic of a dog, along with product information in bold, clear fonts. The top of the bag has a resealable zipper closure, and the sides are slightly gusseted to allow for a stable stand. The back includes additional product details and nutritional information.
The packaging is a stand-up pouch made of a composite material, likely a combination of paper and plastic. The front features a large, colorful graphic of a dog alongside a mountainous landscape, with a prominent label stating 'ADULT DUCK' and 'GRAIN FREE RECIPE FOR DOGS'. The overall design is vibrant and eye-catching, with a matte finish that gives it a premium feel. The bag has a resealable top to maintain freshness and is designed for retail display.
The packaging is a stand-up pouch made from a composite material that includes a plastic layer for moisture barrier and a paper-like exterior. The front features a clear window allowing visibility of the product inside. The top has a resealable zipper closure, and the back includes nutritional information and product details. The overall design is primarily green with earthy tones, emphasizing a natural and wholesome theme.
About the Brand
Clydach Farm operates in the premium pet food sector, emphasizing natural nutrition and sustainable sourcing from local UK farms. The brand’s packaging reflects this ethos, utilizing kraft paper-based flexible pouches and matte finishes to communicate organic, wholesome values.
Founded in 2017 and based in Wales, Clydach Farm targets dog owners seeking hypoallergenic and high-meat-content options for their pets. The company leverages D2C e-commerce with nationwide UK delivery, supported by a consistent, natural-themed packaging system that enhances brand perception and product freshness. Their focus on limited-ingredient recipes is echoed in packaging simplicity and transparency, with resealable pouches and clear labeling.
Key Differentiator: Clydach Farm distinguishes itself through the integration of high-meat, grain-free recipes with locally sourced ingredients, and by reinforcing this commitment through packaging that is both visually aligned with sustainability and functionally designed for convenience.
Design System
Visual Style
Typography is characterized by bold, sans-serif fonts for product names and clear, readable subtext. The color palette prioritizes natural hues—browns, greens, and muted reds—reinforcing an organic, rustic aesthetic and aligning with consumer expectations for natural pet food.
Brand Identity
The Clydach logo and company name are consistently applied across all packaging formats, with animal imagery and British countryside motifs providing visual reinforcement of brand heritage. Iconography is minimal but purposeful, focusing on ingredient icons and certification marks where applicable.
Packaging Design
Material selection favors kraft paper for its sustainable connotations, paired with plastic or composite barrier layers to ensure food safety and shelf life. Structural design emphasizes stand-up pouches with gussets and resealable features, optimizing both storage efficiency and consumer convenience.
User Experience
The design supports an intuitive customer journey, with resealable closures for ease of use, transparent communication of product attributes, and tactile, visually appealing materials that enhance trust and reinforce premium positioning upon unboxing.
Company Metrics
Business insights for Clydach Farm based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: UK-based pet owners seeking premium, natural, and hypoallergenic dog food with a focus on sustainability and convenient D2C delivery.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Clydach Farm based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Clydach Farm use for its pet food products?
Clydach Farm predominantly utilizes stand-up kraft paper pouches with resealable closures, complemented by matte finishes and clear product labeling. These flexible formats are selected for their balance of product protection, shelf presentation, and alignment with the brand’s sustainability narrative.
How does Clydach Farm address sustainability in its packaging?
The brand employs kraft paper-based materials and composite pouches designed to reduce plastic usage, favoring recyclable and resource-efficient options where possible, while maintaining durability and food safety.
What is the impact of Clydach Farm’s packaging on the unboxing experience?
The packaging delivers a premium, rustic unboxing experience, leveraging earthy tones, tactile matte surfaces, and clear branding to create a positive and memorable first impression for consumers.
How does Clydach Farm’s packaging design support logistics and product safety?
Resealable stand-up pouches and multi-layer composite materials provide robust protection during transport, ensuring product integrity and minimizing risk of damage or spoilage in the supply chain.
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