Cest Normal packaging
Cest Normal is an e-commerce apparel brand specializing in contemporary fashion, utilizing branded corrugated and carton packaging to balance product protection and visual identity. Their packaging strategy emphasizes durability, minimalist design, and clear brand communication throughout the unboxing process.
Packaging Portfolio
Cest Normal's packaging solutions are centered around custom corrugated boxes and folding carton formats, selected for their durability and print quality. The use of high-contrast black or white surfaces, minimalist typography, and clear brand placement maximizes shipping protection while reinforcing brand identity. Packaging structures are optimized for e-commerce fulfillment, with robust construction and efficient stacking for logistics. Occasional messaging such as 'YOUR SHIPMENT HAS ARRIVED' adds a direct, branded touch to the customer experience.
The packaging consists of two stacked corrugated boxes with a visible fluted inner layer. The boxes are primarily black with white text. The top box features the brand name 'c'est normal' prominently displayed, while the lower box has the message 'YOUR SHIPMENT HAS ARRIVED.' The edges of the boxes are slightly worn, indicating handling, and they are secured with shipping tape.
The packaging is a rectangular, flat construction made from single-layer paperboard. It features a smooth, clean surface with precise edges and folds. The exterior is primarily white with a matte finish, and it has a minimalist design aesthetic. The front displays the brand name 'c'est normal' in a prominent, stylish font, likely printed using a high-quality technique. There are no visible flaps or tabs, indicating it is a straightforward folding carton. The overall shape is boxy with a lightweight appearance.
The packaging consists of rectangular boxes made from layered corrugated cardboard. Each box features visible fluted edges when viewed from the side, indicating a sturdy construction suitable for shipping. The exterior is predominantly a dark color, possibly black or dark green, with a matte finish. The boxes are arranged in a grid pattern, showcasing their uniform size and shape.
The packaging is a large shipping container with a robust structure, featuring a corrugated design. It has a dark exterior with white printed text and graphics. The container has visible fluted edges when viewed from the side, indicating its corrugated material. The overall shape is rectangular, designed for shipping purposes. The surface is smooth with a matte finish, and the edges are clean and well-defined. The container has flaps that are designed for opening and closing, with clear instructions printed on the surface.
The packaging is a large shipping container with a rectangular shape. It features a corrugated design with visible fluted edges, indicating a layered construction. The exterior is predominantly black with the brand name 'c'est normal' prominently displayed in white, giving it a stark contrast. The container has a sturdy appearance, suitable for shipping and handling. The edges are clean, and the overall construction appears robust, designed to withstand transportation.
About the Brand
Cest Normal operates as an agile online apparel retailer with a focus on quality, trend-responsive clothing and accessories. The company adopts a B2C e-commerce model, leveraging a small, dedicated team to provide a streamlined customer experience. Packaging is a strategic component, with custom-branded corrugated boxes and carton structures ensuring both product protection and brand visibility.
Packaging at Cest Normal centers on robust, visually distinctive corrugated and carton boxes, commonly featuring minimalist black or white finishes and bold, high-contrast branding. The packaging supports efficient logistics and delivers a consistent unboxing experience aligned with the brand's contemporary aesthetic. Emphasis is placed on clean structure, durability, and direct brand messaging, aiming to reinforce customer perception of quality while streamlining operations for a lean team.
Key Differentiator: Cest Normal's unique approach is the integration of bold yet minimalist branded packaging with a focus on logistics efficiency and a cohesive, modern visual identity across all touchpoints.
Design System
Visual Style
Minimalist typography with bold, sans-serif fonts; a monochromatic color palette (primarily black and white); and a clean, modern aesthetic with high-contrast elements.
Brand Identity
Consistent logo and company name placement on all packaging; absence of extraneous iconography; clear, large-scale text for immediate recognition; and uniform application across packaging formats.
Packaging Design
Preference for corrugated cardboard and paperboard materials, emphasizing structural rigidity, stackability, and print clarity. Packaging design prioritizes durability, efficiency, and minimal waste.
User Experience
Packaging supports the customer journey by offering immediate visual brand cues, easy-open box structures, and a tactile unboxing that underscores product quality and brand values. Design choices aim to create a memorable, shareable unboxing moment aligned with the brand's modern identity.
Company Metrics
Business insights for Cest Normal based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Digitally native, fashion-conscious consumers in Sweden and broader European markets seeking contemporary apparel with a focus on quality and modern brand presentation.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Cest Normal based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Cest Normal use?
Cest Normal primarily uses custom corrugated boxes and folding carton packaging, featuring minimalist branding and robust construction for apparel and accessories.
How does Cest Normal ensure packaging durability during shipping?
The brand utilizes layered corrugated cardboard with precise folding and secure closures to minimize product damage and withstand transportation stresses.
Is Cest Normal's packaging sustainable?
Cest Normal's packaging incorporates recyclable materials and minimalist design, supporting moderate sustainability efforts typical within the apparel e-commerce sector.
How does packaging contribute to the brand's unboxing experience?
Packaging is designed for visual impact and immediate brand recognition, using bold fonts and high-contrast colors to enhance customer engagement during unboxing.
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