Cellavent packaging
Cellavent specializes in health supplements and vitamins, delivering scientifically-formulated products for diverse consumer needs. Their packaging strategy emphasizes clean, modern designs with high brand visibility, reflecting a focus on both product protection and retail presentation.
Packaging Portfolio
Cellavent’s packaging portfolio is characterized by the use of single-layer folding carton boxes and dark amber glass bottles, both optimized for supplement preservation and retail display. Carton boxes feature precise structural folds and clean edges, supporting point-of-sale presentation and regulatory labeling. Glass bottles provide UV protection and product stability, with tamper-evident closures for safety. The consistent use of minimalist graphics, white backgrounds, and color-coded accents enables rapid product differentiation and enhances shelf presence, while window cut-outs on select cartons facilitate product visibility.
The packaging is a rigid bottle made of dark amber glass, featuring a round shape with a screw-on black plastic cap. The label is white with a matte finish, displaying product information clearly. The label has a clean design with a minimalistic aesthetic, including the product name 'Bromelain', dosage information, and branding elements.
The packaging is a dark amber glass bottle with a black plastic screw-on cap. The bottle is cylindrical in shape and has a smooth surface. The label wraps around the body of the bottle, featuring a white background with black text and orange accents. The label includes product information, such as the name 'Magnesium DUO' and details about the contents. There are no visible flaps or structural elements typically associated with boxes or cartons.
The packaging is a flat, rectangular folding carton made of single-layer paperboard. It features a smooth surface with clean edges and precise folds. The exterior is predominantly white with vibrant colors used for branding and product information. The front displays a large logo and product name, with additional graphics of turmeric and a flower. The overall design is clean and modern, suitable for retail display.
The packaging is a flat, rectangular folding carton made from single-layer paperboard. It features a smooth surface with clean edges and precise folds. The exterior is predominantly white with colorful graphics and text. The front displays the product name 'cherry plus' prominently, along with the descriptor 'DAS ORIGINAL' and 'FORTE'. The sides contain additional product information and nutritional details. The overall appearance is light and modern, suitable for retail display.
The packaging is a flat, rectangular box made from single-layer paperboard. It features smooth, clean edges and precise folds, indicative of a folding carton. The exterior is predominantly white with vibrant green accents, showcasing a modern and clean design. The front displays the product name 'BRASSICA PLUS' in bold, prominent lettering, along with a subtitle and additional product information. The overall appearance is lightweight and designed for retail display.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. The box is predominantly white with green accents, displaying a clean and modern design. The edges and folds are precise, indicating high-quality manufacturing. The front of the box has a glossy finish, while the sides may have a matte texture. The packaging includes a window cut-out to showcase the product inside.
About the Brand
Cellavent operates in the health and wellness sector, providing a wide portfolio of nutritional supplements targeted at various demographics. The brand leverages a direct-to-consumer model and robust e-commerce presence, with packaging solutions that prioritize clear labeling, product information, and shelf impact.
Cellavent’s product range includes omega-3 capsules, turmeric extracts, and specialized supplements for children and athletes. Their packaging employs a mix of carton boxes and amber glass bottles, balancing protection, product integrity, and visual appeal. Consistent branding and precise structural choices enable quick identification and support regulatory compliance in the health segment.
Key Differentiator: Cellavent distinguishes itself through data-driven product formulations and educational content, with packaging that reinforces trust via clarity, ingredient transparency, and a modern, health-focused aesthetic.
Design System
Visual Style
The visual design style utilizes sans-serif typography, a predominantly white color palette with green and orange accents, and a minimalist, clinical aesthetic to reinforce a sense of wellness and trust.
Brand Identity
Branding is executed through consistent logo placement, use of the 'cellavent' name and product line sub-brands, and clear iconography for certifications (e.g., 'Vegan'). Visual consistency is maintained across all packaging, with standardized layouts and color blocking.
Packaging Design
Material choices focus on recyclable paperboard for folding cartons and amber glass for bottles, supporting both product safety and sustainability. The structural design emphasizes compactness, clean lines, and efficient use of space, aligning with industry standards for high-value supplements.
User Experience
The packaging design supports the customer journey by ensuring clarity of information, enhancing perceived product quality at unboxing, and facilitating easy identification. The overall approach balances regulatory compliance, consumer reassurance, and retail impact.
Company Metrics
Business insights for Cellavent based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, families, athletes, and individuals seeking nutritional supplements in Germany and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Cellavent based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Cellavent use?
Cellavent predominantly utilizes folding carton boxes for product outer packaging and amber glass bottles for supplement containment, ensuring visibility, protection, and compliance with health industry standards.
How does Cellavent ensure product safety during shipping?
Packaging choices such as rigid glass bottles and robust folding cartons are designed to minimize damage risks, protect product integrity, and reduce exposure to light, aligning with best practices for supplement logistics safety.
Is Cellavent’s packaging environmentally sustainable?
While Cellavent employs recyclable materials like paperboard and glass, the use of plastic closures and some single-use components moderate overall sustainability compared to fully eco-optimized solutions.
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