Capelli New York packaging
Capelli New York is a prominent B2B designer and manufacturer specializing in fashion accessories and lifestyle products. Their packaging strategy emphasizes visually engaging, branded retail cartons and display cards, tailored for a diverse product range and strong shelf presence.
Packaging Portfolio
Capelli New York’s packaging mix is dominated by folding carton boxes and flat paperboard display cards, optimized for retail display and multi-piece collections. Materials used are primarily single-layer or coated paperboard, often with glossy or semi-gloss finishes, and frequent use of clear PET windows for product visibility. Packaging structures are precise and retail-ready, with hang tabs and die-cuts for shelf impact and efficient merchandising. Branding is consistently integrated, with vibrant graphics and color gradients reflecting contemporary aesthetic trends and enhancing consumer engagement at point-of-sale.
The packaging consists of a flat, smooth card that displays multiple hair accessories. The card is primarily rectangular with a hanging tab at the top for retail display. The background features a gradient of pastel colors, predominantly purple and blue, giving it a soft, appealing aesthetic. The hair accessories are arranged in a row, showcasing various colors and styles, including beaded and elastic bands. The edges of the card are clean and precise, indicating a well-constructed folding carton.
The packaging is a flat, single-layer paperboard carton that holds a collection of hair bows. It features a smooth surface with a light brown kraft color and a printed design. The edges are clean and precise, with a rectangular shape that is wider than it is tall. The front displays a colorful arrangement of bows, with a floral design and vibrant colors. The back is likely plain or has minimal printing.
The packaging consists of a flat, smooth card that displays a collection of hair bows. The card features a light pink background with a glossy finish. The bows are arranged in a grid pattern, showcasing various colors and styles. Each bow is attached to the card with a small adhesive or clip, allowing for easy display and access. The edges of the card are clean and precise, with no visible fluted layers, indicating it is made from a single-layer paperboard.
The packaging is a folding carton designed for retail display, featuring a smooth, flat construction without any visible fluted layers. It is predominantly white with a glossy finish, adorned with colorful graphics and text. The front showcases two pairs of blue light filtering glasses, with a clear plastic window allowing visibility of the product inside. The edges are clean and precise, indicating high-quality manufacturing. The top flap is folded down, and the packaging is sealed with a tuck tab closure.
The packaging is a folding carton designed to hold two pairs of kids' blue light filtering glasses. It features a smooth, flat construction with a glossy finish. The front has a colorful gradient design transitioning from pink to blue, with a clear plastic window showcasing the glasses inside. The edges are clean and precise, typical of retail packaging. The carton has a top flap that folds down to secure the contents.
About the Brand
Capelli New York delivers trend-driven fashion accessories, jewelry, and home products to a broad demographic through private label and branded partnerships. Their packaging approach prioritizes brand visibility, point-of-sale appeal, and product protection, supporting both retail display and e-commerce fulfillment.
Since 1990, Capelli New York has developed extensive product lines that require packaging solutions balancing aesthetics, cost efficiency, and logistics. Carton boxes and display cards dominate their portfolio, with packaging consistently designed for visual impact and efficient in-store merchandising. The brand demonstrates high consistency in visual identity across packaging formats, leveraging custom graphics, varied color palettes, and strategic windowing for product visibility.
Key Differentiator: Capelli New York’s packaging is distinguished by its alignment with contemporary fashion trends, robust branding integration, and versatile retail-ready formats suited for both youth and general apparel markets.
Design System
Visual Style
Typography combines bold sans-serifs for brand marks with playful, legible secondary fonts for product information. The color palette leverages high-saturation hues, gradients (pinks, blues, purples), and neutral backgrounds to highlight products. Overall aesthetic is youthful, dynamic, and visually engaging.
Brand Identity
Logo usage is prominent, typically top-centered or front-facing on all packaging. Iconography includes age recommendations and product usage cues, ensuring easy recognition. Visual consistency is maintained through repeated color themes, logo placement, and graphic motifs tailored to each product category.
Packaging Design
Primary materials are recyclable paperboard and PET for windows. Structural design favors folding cartons with clear closures, display cards with hang tabs, and modular packaging for multi-piece sets. The philosophy prioritizes shelf-readiness, brand impact, and secure containment of accessories.
User Experience
Packaging is tailored for immediate retail display and intuitive unboxing. Clear windows, organized layouts, and vibrant visuals create a positive initial impression, while easy-to-open closures facilitate access and reinforce the brand’s focus on customer satisfaction and visual appeal.
Company Metrics
Business insights for Capelli New York based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Retailers, department stores, and specialty shops targeting women, men, teens, tweens, and children seeking on-trend fashion accessories and lifestyle products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Capelli New York based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Capelli New York primarily use?
Capelli New York predominantly uses folding carton boxes and retail display cards made from paperboard, often featuring glossy finishes and clear plastic windows for product visibility.
How does Capelli New York ensure packaging quality?
The company employs high-quality manufacturing techniques, clean structural designs, and consistent branding elements to ensure packaging durability and strong shelf appeal.
Is Capelli New York packaging sustainable?
Capelli New York utilizes recyclable paperboard materials for most primary packaging, but the incorporation of plastic windows and glossy finishes may limit overall sustainability. There is some evidence of attention to eco-friendly practices, but further improvements could be made.
How does Capelli New York’s packaging support its brand identity?
Packaging features prominent logo placement, vibrant graphics, and playful color schemes, all of which reinforce Capelli New York’s trendy, youthful brand identity and support recognition across diverse product lines.
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