Calzados Bestard SA packaging
Calzados Bestard SA is a Spanish manufacturer specializing in outdoor footwear and sporting goods, with a strong emphasis on product durability and quality. The company’s packaging strategy employs branded retail cartons, corrugated shipping boxes, and reusable bags, reflecting a blend of functional protection and consistent brand identity.
Packaging Portfolio
Calzados Bestard SA utilizes a diverse packaging portfolio that includes flat-folding carton boxes for retail display, corrugated cardboard boxes for shipping, and reusable branded bags for customer convenience. The packaging materials are primarily single-layer or corrugated fiberboard, chosen for their durability and printability. Retail cartons feature high-contrast brand graphics and product visibility windows, while shipping boxes emphasize protective structure and cost efficiency. Flexible packaging is occasionally employed for accessories, and branded bags support in-store and event distribution.
The image features two flexible packaging pouches, each with a distinct design. The pouches are made from a thin, flexible material, likely a type of plastic film, which allows for a lightweight and easily sealable package. The pouches have a smooth surface with vibrant colors and graphics. The left pouch contains a mix of snacks, showcasing a clear window that allows visibility of the product inside, while the right pouch appears to contain a different snack, with similar design elements. Both pouches have a resealable top, enhancing usability and freshness.
The packaging is a flat, single-layer carton box with a smooth surface. It features a top flap that is folded down to secure the contents. The box has a rectangular shape, designed to hold technical laces. The front displays a prominent graphic with a mountain backdrop and the brand name 'Bestard' in a bold font. The color scheme includes dark blue and white, with additional blue and black patterns on the laces visible through a transparent window cutout.
The image features a man holding two white reusable shopping bags with a blue logo. The bags appear to be made of a durable, lightweight material, likely a non-woven polypropylene or similar fabric. They have a simple design with a rectangular shape and sturdy handles for carrying. The bags are clean and show no signs of wear or damage.
The packaging is a flat, folding carton designed to hold anatomical insoles. It features a smooth, single-layer paperboard construction with a matte finish. The front displays a large logo and product name in white text against a dark background, with additional product information and graphics related to the insoles. The edges are clean and precise, with a rectangular shape that allows for easy stacking on retail shelves.
The packaging is a rectangular shipping box made of corrugated cardboard. It features visible corrugated edges when viewed from the side, indicating the layered construction. The exterior is primarily brown kraft with printed text and labels. The box appears sturdy, suitable for shipping, and shows signs of handling, such as slight wear and creasing on the edges. The top flaps are folded down and secured, likely with shipping tape.
About the Brand
Calzados Bestard SA produces technical outdoor footwear and gear, prioritizing robust materials and craftsmanship. Its packaging approach is characterized by tailored carton boxes for retail, corrugated boxes for logistics, and branded reusable bags, all supporting product integrity and brand recognition.
With over 80 years in the sports equipment industry, Calzados Bestard SA operates as a B2C brand targeting outdoor enthusiasts. Their packaging portfolio demonstrates a balanced focus on protection, brand visibility, and practical usability, while maintaining cost discipline suited to SME operations. The company’s consistent use of visual branding and functional formats aligns with both retail and e-commerce distribution channels.
Key Differentiator: Distinctive niche focus in the outdoor footwear segment, reinforced by consistent, adventure-themed packaging designs and a strong emphasis on product protection.
Design System
Visual Style
Typography is bold and legible, using sans-serif fonts for clarity. The color palette favors dark blues, whites, and accent blacks, evoking a rugged outdoor aesthetic. Visual themes draw on mountain and adventure motifs, reinforcing the brand’s outdoor positioning.
Brand Identity
Logo usage is consistent and prominent across all packaging formats, with the Bestard logo and company name integrated into both retail and shipping materials. Iconography is limited but focused on outdoor and technical cues. Visual consistency is maintained through recurring graphics and color schemes.
Packaging Design
Material selection prioritizes carton and corrugated board for structure and recyclability. Design philosophy centers on functional protection, efficient stacking, and retail shelf appeal, with die-cut windows or matte finishes applied for premium products.
User Experience
Packaging supports a seamless customer journey by ensuring product safety, easy unboxing, and immediate brand recognition. The use of reusable bags and resealable packaging for accessories enhances post-purchase utility and brand recall.
Company Metrics
Business insights for Calzados Bestard SA based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Outdoor enthusiasts and adventure consumers seeking reliable, durable footwear and sporting gear, primarily in Spain and European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Calzados Bestard SA based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Calzados Bestard SA use for its products?
The company employs a mix of retail carton boxes, corrugated shipping boxes, flexible packaging pouches, and branded reusable bags, tailored for various product lines including footwear, insoles, and accessories.
How does Calzados Bestard SA ensure product safety during shipping?
By utilizing sturdy corrugated cardboard boxes with secure flaps and reinforced edges, Bestard improves logistics safety and reduces product damage during transit.
Is sustainability a focus in Calzados Bestard SA’s packaging?
The use of recyclable carton and corrugated materials indicates some consideration of sustainability, but there is limited evidence of advanced eco-design or circular packaging strategies.
How does packaging support the Bestard brand experience?
Packaging features consistent logo placement, adventure-inspired graphics, and a cohesive color palette, enhancing brand recognition and strengthening the consumer unboxing experience.
Discover other Sports companies
Explore more companies in the sports industry and their packaging strategies
Santini
Sports
Santini is a sporting goods company specializing in high-quality cycling apparel and accessories. Founded in 1965, it combines decades of experience with innovative designs tailored for cyclists.
Sidi Sport S.R.L.
Sports
Sidi Sport S.R.L. is an Italian company specializing in high-quality cycling and motorcycling footwear and apparel. With a long-standing heritage in the sporting goods industry, Sidi is known for its innovative designs and commitment to performance.
Kelme
Sports
Kelme is a sporting goods company specializing in high-performance athletic footwear and apparel. Based in Alicante, Spain, they focus on meeting the needs of athletes with innovative products.