Kelme packaging
Kelme specializes in high-performance athletic footwear and apparel, delivering products to both professional and amateur athletes. Their packaging strategy leverages branded carton and rigid boxes as well as poly mailers, reflecting a focus on presentation, protection, and efficient logistics.
Packaging Portfolio
Kelme's packaging portfolio encompasses folding carton boxes for standard footwear, rigid chipboard boxes with premium finishes for special releases, and lightweight poly mailers for apparel shipments. The choice of materials balances durability with retail presentation, ensuring products are both protected and visually appealing. Brand identity is consistently expressed through prominent logos, color schemes, and slogans across all formats. Structural designs prioritize secure closure and ease of handling, with rigid boxes supporting higher perceived value for select products.
The packaging consists of two rigid boxes, one green and one red, with a premium appearance. The green box is adorned with a subtle texture and features a decorative design on the lid, while the red box has a festive design with graphics. Both boxes have clean, precise edges and a sturdy construction, indicative of high-quality chipboard material.
The packaging consists of a transparent poly bag containing a sports jersey and a pair of shorts. The bag is sealed on three sides and has a flap closure at the top. The contents are visible through the clear plastic, showcasing a bright orange jersey with black lettering and a dark pair of shorts. The bag appears to be lightweight and flexible, typical of poly mailers used for shipping clothing.
The packaging is a folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with colorful graphics and branding elements. The top flap is designed to tuck in securely, and the overall structure is lightweight, making it suitable for retail display. The box shows minimal signs of wear, indicating it is likely new or gently handled.
The packaging is a sturdy, rectangular box with a thick chipboard construction. It features a matte black exterior with a glossy finish on the logo and text. The box is designed to hold a pair of soccer shoes, with a snug fit that prevents movement during transport. The lid is separate from the base, allowing for easy access to the contents.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. It features clean, precise edges and folds, typical of retail packaging. The box is predominantly white with a glossy finish, showcasing vibrant graphics. The top of the box has a printed logo and product name, while the sides may contain additional branding elements. The box is designed to hold a pair of shoes, indicated by the shape and dimensions.
The packaging is a folding carton box, primarily constructed from a single layer of paperboard. It features a smooth, flat surface with clean edges and folds. The box is predominantly blue with white accents, showcasing a modern design that includes the brand name 'KELME' prominently displayed. The top of the box has a glossy finish, while the sides appear to have a matte texture. The box is designed to hold a pair of shoes, indicated by the label 'INDOOR' on the front. The construction includes tuck flaps on the top and bottom for closure, ensuring the contents are securely held inside. There are no visible signs of wear or damage, suggesting it is in good condition.
About the Brand
Kelme is a Spanish sporting goods company recognized for its innovative footwear and athletic apparel, targeting performance-driven consumers in the global sports market. The brand emphasizes quality, durability, and functional design across its product and packaging ecosystem.
With a business model centered on direct-to-consumer e-commerce, Kelme has developed a packaging system that balances retail appeal, secure transport, and cost efficiency. Their packaging choices demonstrate consistent visual branding and structural reliability, utilizing folding carton boxes, rigid boxes for premium products, and poly mailers for apparel shipments.
Key Differentiator: Kelme's packaging approach stands out for its cohesive brand integration, use of premium rigid boxes for select product lines, and a design system that emphasizes both presentation and protection.
Design System
Visual Style
Modern sans-serif typography, a primary palette of blue, white, and black, and minimalist graphic layouts define Kelme's aesthetic. Glossy and matte finishes create contrast and highlight key branding areas.
Brand Identity
The Kelme logo and paw icon are central to all packaging, with consistent placement and sizing. Color usage and graphic motifs remain uniform across product lines, supporting strong brand recall.
Packaging Design
Material selection emphasizes recyclable paperboard for cartons and chipboard for rigid boxes, with structural choices aimed at product protection and shelf presence. Poly mailers are used for lightweight, non-fragile items.
User Experience
Packaging designs support a streamlined customer journey—easy to open, visually cohesive, and reinforcing brand messaging at each touchpoint, contributing to positive unboxing experiences and strong post-purchase impressions.
Company Metrics
Business insights for Kelme based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Kelme targets athletes and sports enthusiasts globally, with a particular focus on football and futsal players seeking high-performance footwear and apparel.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Kelme based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Kelme primarily use?
Kelme primarily utilizes folding carton boxes for footwear, rigid boxes for premium or gift items, and poly mailers for athletic apparel shipments.
How does Kelme ensure its packaging aligns with brand identity?
Kelme applies consistent branding elements—such as logos, specific color schemes, and slogans—across all packaging types, creating a unified brand presence and enhancing consumer recognition.
What sustainability practices are evident in Kelme's packaging?
While the majority of Kelme's packaging uses recyclable paperboard and chipboard, poly mailers are less eco-friendly; further integration of sustainable materials could strengthen their environmental profile.
How does Kelme's packaging impact the customer unboxing experience?
Kelme's packaging delivers a visually appealing and cohesive unboxing experience, with clean design, premium finishes on rigid boxes, and clear brand messaging that reinforce perceived product quality.
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