Besque packaging
Besque specializes in natural beauty products, focusing on hair and skin care through ancient-formula oils and serums. Their packaging strategy emphasizes premium carton boxes with strong brand presentation, balancing luxury aesthetics with product protection for a differentiated unboxing experience.
Packaging Portfolio
Besque’s packaging portfolio is characterized by the use of premium single-layer paperboard carton boxes, predominantly in rectangular formats designed for retail display and product security. The materials are chosen for both structural integrity and high-quality visual presentation, often featuring matte or glossy finishes with gold or floral accents. Packaging formats include retail cartons for soaps, conditioners, and oils, with some designs incorporating cut-out windows for product visibility. The overall approach prioritizes brand differentiation through elegant graphics, precise folds, and consistent application of luxury design cues.
The packaging consists of two tall, narrow boxes made from smooth, single-layer paperboard. The boxes have clean, precise edges and folds, with a predominantly brown color featuring a glossy finish. The front of each box displays the product name 'MAGIC LUXURY BODY OIL' in large, white, bold font, accompanied by smaller text detailing the product's benefits. The boxes are designed for retail display, with a flat top and bottom, and no visible flaps or tabs. The overall shape is rectangular and upright, suitable for shelf placement.
The packaging consists of a smooth, flat construction made from single-layer paperboard. The box is primarily white with a matte finish, featuring clean and precise edges. It has a rectangular shape, designed to hold a bar of luxury conditioner. The box is adorned with subtle floral graphics and text that describes the product, enhancing its aesthetic appeal. The overall design is elegant and aligns with luxury branding.
The packaging is a tall, rectangular carton box designed for retail display. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly red with gold accents, showcasing a luxurious appearance. The front displays the product name 'MAGIC Luxury Body Oil' in bold, white font, along with descriptive text about the product's benefits. The box has a glossy finish, enhancing its visual appeal. The top of the box is open, allowing for the pump bottle to be inserted.
The packaging is a flat, smooth, single-layer paperboard carton, primarily colored in a deep green with gold accents. The front features the brand name 'BESQUE' prominently displayed in a bold, elegant font, along with the product description 'LUXURY BODY SOAP'. The edges are clean and precise, indicating a well-constructed fold. The carton has a matte finish, giving it a premium appearance, and is adorned with floral graphics that complement the product inside. The overall shape is rectangular, designed to hold the soap securely.
The packaging consists of a smooth, flat construction made from single-layer paperboard. The box is primarily black with a glossy finish, featuring a clean and precise design. The top of the box has a cut-out window that displays the soap bar inside, allowing visibility of the product. The edges are sharp and well-defined, indicative of high-quality folding. The box is adorned with elegant graphics and text, including the brand name 'BESQUE' prominently displayed on the front.
About the Brand
Besque operates in the beauty and wellness sector, primarily providing body oils, facial serums, and hair oils, distributed through a direct-to-consumer e-commerce model. The brand prioritizes high-quality, natural ingredients and leverages packaging as a key element in communicating luxury and authenticity to consumers.
With a global customer base exceeding 300,000, Besque's approach integrates visually impactful retail carton boxes that reflect its luxury positioning. The packaging combines matte and glossy finishes, precision folding, and prominent branding to reinforce customer perceptions of quality. Key product lines, such as the Magic Body Oil, are housed in structurally robust cartons designed for both shelf appeal and logistics efficiency.
Key Differentiator: Distinctive use of ancient beauty narratives, coupled with highly branded luxury carton packaging, sets Besque apart in the crowded natural beauty segment.
Design System
Visual Style
Besque employs a refined visual style with serif and modern typographies, a color palette ranging from deep greens and reds to classic white and black, often accentuated with gold or floral motifs. The finish alternates between matte and glossy depending on product positioning.
Brand Identity
Branding is highly consistent, with prominent display of the 'BESQUE' logo, uniform font choices, and recurring design elements such as floral iconography and luxury cues. Product information is clearly presented, ensuring strong brand recall across packaging types.
Packaging Design
Material selection focuses on single-layer paperboard for balance between cost and product protection. Structural design emphasizes clean, sharp folds, robust box formats, and features such as die-cut windows for enhanced shelf appeal and customer engagement.
User Experience
The packaging design is tailored to deliver an upscale unboxing experience, leveraging tactile finishes and visual storytelling. Strategic use of windows, premium finishes, and detailed graphics supports customer expectations for luxury and reinforces trust in product quality from first contact through the purchase journey.
Company Metrics
Business insights for Besque based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious beauty consumers seeking premium, natural hair and skin care solutions, with a primary focus on direct-to-consumer online shoppers globally.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Besque based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Besque use for its products?
Besque utilizes primarily single-layer carton boxes with matte or glossy finishes, featuring premium design elements such as gold accents, cut-out windows, and floral graphics to enhance the unboxing experience.
How does Besque address sustainability in its packaging?
While Besque emphasizes natural product ingredients and ethical sourcing, its packaging relies on paperboard cartons, which are typically recyclable. However, there is limited publicly available data on the use of recycled content or advanced sustainable materials in their packaging.
How does Besque’s packaging support logistics and product safety?
The carton boxes are structurally sound, with precise folds and durable construction intended to protect products during shipping and retail handling, minimizing damage and preserving product integrity.
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