Beliflor packaging
Beliflor specializes in ecological beauty products, utilizing packaging solutions that align with their sustainability-driven brand ethos. Their packaging approach emphasizes recyclable carton materials and visually cohesive branding for enhanced shelf presence and consumer trust.
Packaging Portfolio
Beliflor’s packaging portfolio is characterized by the consistent application of single-layer folding carton boxes across its product range, with a strong emphasis on recyclable paperboard. The structural design favors upright, rectangular formats for hair color and skincare items, optimizing space efficiency and shelf visibility. Glossy finishes and vibrant, brand-aligned graphics are standard, reflecting both modern cosmetic packaging trends and ecological priorities. Minimal use of excess materials and the absence of non-recyclable plastics further underscore the company’s sustainability focus.
The packaging consists of two identical folding cartons, each made from a smooth, single-layer paperboard. The cartons have a clean, flat construction with precise edges and folds. The exterior is predominantly white with vibrant colors used for branding and product information. The front features a large, stylized flower graphic, likely representing the product's natural ingredients. The text is printed in green and red, with the brand name 'Beliflor' prominently displayed at the top. The overall design is simple yet eye-catching, suitable for retail display.
The packaging is a flat, rectangular folding carton made from a single layer of paperboard. The surface is smooth and features a glossy finish. The edges are clean and precise, with well-defined folds for assembly. The front of the carton prominently displays the brand name 'Beliflor' at the top, along with product information and a color swatch. The overall design is colorful, with a rich brown hair color image that suggests the product is related to hair care. The back of the carton likely contains additional product details, though not visible in the image.
The packaging consists of a smooth, flat construction made from single-layer paperboard. The box features a clean, precise design with a glossy finish, showcasing vibrant colors and floral graphics. The edges and folds are sharp, indicating a well-constructed carton. The front displays the product name prominently, along with key features and branding elements.
The packaging consists of slender, rectangular boxes with a smooth, flat construction. Each box features a glossy finish and clean edges, indicative of high-quality paperboard. The design includes vibrant colors representing different hair color shades, with clear, bold typography for product names and numbers. The boxes have a consistent layout, with images of hair color swatches prominently displayed. There are no visible fluted layers, confirming the carton box classification.
The packaging is a rectangular, upright box made of smooth, single-layer paperboard. It features clean edges and precise folds, indicative of a folding carton design. The surface is predominantly white with vibrant colors and graphics printed on it. The front displays the product name, 'Beliflor', prominently, along with a floral design and product details. The box has a glossy finish, enhancing its visual appeal. There are no visible flaps or tabs, as it is a standard folding carton structure.
The packaging is a tall, rectangular folding carton made from a single layer of paperboard. It features a smooth, flat construction without any visible fluted layers. The exterior is predominantly white with vibrant graphics and text. The edges are clean and precise, indicative of high-quality manufacturing. The box is designed to hold a hair coloring product, with a glossy finish that enhances the visual appeal. The front displays a large image of the product, along with the brand name and product details in bold, colorful fonts.
About the Brand
Beliflor is a French beauty brand focused on holistic, ecological hair and skincare solutions, integrating high percentages of natural ingredients in all products. The company adopts a sustainability-focused packaging strategy, consistently utilizing recyclable carton boxes featuring clean, informative design and prominent branding.
Founded in 1988, Beliflor addresses the growing demand for environmentally responsible cosmetics by maintaining strict packaging standards. Their retail cartons, predominantly made of single-layer paperboard, demonstrate a commitment to minimizing environmental impact while maintaining product protection and visual appeal. This approach supports their reputation for transparency and consumer trust within the eco-conscious beauty segment.
Key Differentiator: Beliflor distinguishes itself through a holistic sustainability philosophy, integrating both ecological formulations and recyclable, brand-consistent packaging into every product experience.
Design System
Visual Style
Beliflor employs contemporary sans-serif typography paired with a clean, white-dominant color palette accented by vibrant, nature-inspired hues (greens, reds, florals). The overall aesthetic is modern, approachable, and rooted in wellness and natural beauty.
Brand Identity
The Beliflor logo is prominently displayed on all packaging, ensuring strong brand recognition. Iconography includes floral motifs and product-specific color swatches, while layouts maintain high visual consistency and legibility across the range.
Packaging Design
Material selection favors recyclable paperboard, with structural designs optimized for lightweight protection and efficient assembly. Flat, rectangular folding cartons dominate, aligning with cost-effective and eco-friendly packaging principles.
User Experience
Packaging is crafted to deliver a clear, informative, and visually appealing experience at point-of-sale and during unboxing. The use of color coding, consistent branding, and straightforward messaging supports effortless product identification and reinforces the brand’s ecological narrative.
Company Metrics
Business insights for Beliflor based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Environmentally conscious beauty consumers in France and broader European markets seeking natural, sustainable hair and skincare solutions.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Beliflor based on industry standards and best practices
Frequently Asked Questions
What type of packaging materials does Beliflor use?
Beliflor primarily utilizes single-layer paperboard cartons for its hair and skincare products, emphasizing recyclability and eco-friendliness.
How does Beliflor ensure its packaging aligns with sustainability goals?
Packaging design prioritizes the use of recyclable materials, minimalistic structures, and visual cues that reinforce the brand's ecological commitment, such as nature-inspired graphics and clear labeling.
Is Beliflor’s packaging optimized for logistics and product safety?
Beliflor’s folding carton boxes offer moderate product protection suitable for non-fragile cosmetic goods, balancing material efficiency with the need for safe transit and retail presentation.
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