Beauterra packaging
Beauterra is a France-based cosmetics brand specializing in natural and eco-friendly beauty products for body and hair care. Their packaging strategy leverages recyclable paperboard cartons with botanical designs, reflecting the company's commitment to sustainability and effective retail presentation.
Packaging Portfolio
Beauterra’s packaging portfolio is characterized by the exclusive use of single-layer paperboard folding cartons, optimized for retail presentation and consumer engagement. The structures are primarily rectangular and square boxes, featuring clean folds and tuck-in flaps for stability. Visual design leverages kraft brown bases with vibrant botanical graphics, aligned with the brand’s natural positioning. All packaging is non-corrugated, non-plastic, and fully recyclable, supporting both functional requirements and the company’s sustainability agenda.
The packaging is a square, flat carton made of single-layer paperboard. It features smooth, clean edges and folds, with a light brown kraft color that gives it a natural appearance. The surface is printed with floral graphics and text in various colors, including green and yellow, creating an appealing aesthetic. The carton has a matte finish, enhancing its organic feel. There are no visible fluted layers, indicating it is not corrugated. The top flap is neatly folded, and the carton appears to be designed for retail display.
The packaging is a folding carton made of smooth, flat paperboard. It features a rectangular shape with clean edges and precise folds. The exterior is predominantly brown with vibrant yellow and orange graphics, showcasing honeycomb patterns and floral motifs. The front displays the product name 'SHAMPOOING SOLIDE' prominently, along with additional text in both French and English. The overall design is colorful and appealing, aimed at attracting consumers in a retail setting.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth, flat construction without any visible fluted layers. The box is predominantly light brown with vibrant green and yellow graphics, including illustrations of leaves and citrus fruits. The edges are clean and precise, and the box has a glossy finish that enhances the visual appeal. The design includes product information and branding elements prominently displayed on the front and sides.
The packaging is a square folding carton made from a single layer of paperboard. The exterior features a smooth, matte finish with a kraft brown color. The edges are clean and precise, indicating a well-constructed fold. The top flap is designed to tuck in securely, while the bottom is glued for stability. The carton displays vibrant green graphics with illustrations of aloe vera plants, along with white text that includes the product name and brand.
The packaging is a square folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is primarily a light brown kraft color, adorned with purple and green botanical illustrations and text. The box has a matte finish, giving it a natural and organic appearance. The top flap is designed to tuck in securely, while the bottom is also folded to create a sturdy base.
The packaging is a folding carton made of smooth, single-layer paperboard. It features clean, precise edges and folds, with a colorful design that includes illustrations of almonds and a natural theme. The box is predominantly beige with green and brown accents, conveying an organic feel. The front displays the product name 'Après-Shampooing Solide' prominently, along with the brand name 'BeauTerra' at the top. The overall shape is rectangular, typical for retail products.
About the Brand
Beauterra focuses on creating cosmetics that emphasize natural ingredients and sustainable practices, targeting both consumers and professionals in the beauty sector. Their packaging portfolio exclusively features recyclable folding cartons, designed to align with the brand's eco-conscious positioning.
Operating with a hybrid business model, Beauterra serves both direct-to-consumer and B2B channels, with products ranging from shampoos to soaps and creams. Packaging design incorporates earthy color palettes, botanical motifs, and multi-language labeling to reinforce the natural brand narrative. The company’s small scale enables agility in customizing packaging to evolving sustainability trends and consumer expectations.
Key Differentiator: Beauterra distinguishes itself by integrating eco-friendly materials and refillable solutions into its packaging, offering a consistent natural aesthetic across its product range.
Design System
Visual Style
Typography is clear and readable, typically sans-serif, with key information displayed in bold or uppercase for emphasis. The color palette emphasizes earthy tones (kraft brown, green, yellow, orange, purple) complemented by natural botanical illustrations, creating a cohesive and organic retail presence.
Brand Identity
Logo usage is prominent on all packaging fronts, paired with bilingual product names and ingredient highlights. Iconography centers on botanical and ingredient imagery, reinforcing the natural and eco-friendly brand promise. Consistent placement of branding elements ensures uniform recognition across SKUs.
Packaging Design
Material selection prioritizes lightweight, recyclable paperboard with matte or semi-gloss finishes. The structural design philosophy focuses on minimalism and practicality, using folding cartons with secure flaps to balance product protection and material efficiency.
User Experience
Packaging is designed to deliver a visually appealing and tactile unboxing experience, supporting the brand’s sensory marketing strategy. Easy-to-open structures and clear labeling enhance customer satisfaction, while the natural aesthetic reinforces brand trust and eco-conscious values at each touchpoint.
Company Metrics
Business insights for Beauterra based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious individual consumers and beauty professionals seeking natural, safe, and environmentally responsible cosmetics.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Beauterra based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Beauterra use?
Beauterra utilizes single-layer paperboard folding cartons for its product packaging, emphasizing recyclable and eco-friendly material choices.
How does Beauterra’s packaging support sustainability goals?
Packaging is designed with sustainability in mind, featuring recyclable paperboard, minimal use of plastics, and refillable product options to reduce environmental impact.
What is the primary packaging format for Beauterra products?
The primary format is folding carton boxes, optimized for retail display and consumer handling.
Discover other Beauty & Fitness companies
Explore more companies in the beauty & fitness industry and their packaging strategies
Orris Paris
Beauty & Fitness
Orris Paris specializes in creating artisanal skincare products that combine potent botanical ingredients with modern cleansing rituals. The company emphasizes natural, holistic practices in its formulations.
Cultiv Cosmetique
Beauty & Fitness
Cultiv Cosmetique is a French skincare brand that provides organic and eco-friendly beauty products inspired by nature. They focus on effective skincare solutions for various skin concerns.
Big Moustache
Beauty & Fitness
Big Moustache specializes in shaving and grooming products tailored for men, providing a hassle-free subscription service for razor blades and skincare essentials.