Beast Pharm packaging
Beast Pharm is a UK-based health and fitness company specializing in high-quality supplements and performance apparel. Their packaging strategy leverages bold branding and a mix of flexible and corrugated formats, designed for visual impact and secure logistics.
Packaging Portfolio
Beast Pharm’s packaging portfolio is centered on high-barrier flexible pouches with resealable features, optimized for both shelf life and consumer convenience. The use of matte black substrates with glossy accents and vibrant graphics delivers strong shelf impact and consistent brand recognition. Corrugated and carton boxes provide structural protection for shipping and multi-unit retail packs, supporting e-commerce logistics and minimizing transit damage. Select packaging incorporates compostable materials, but the majority relies on standard flexible films and board, balancing cost efficiency with moderate sustainability.
The packaging is a flexible pouch made from a composite material that appears to be a combination of plastic and possibly foil, designed for food products. The front features a matte black finish with glossy accents, showcasing a fierce claw graphic that adds a dynamic visual element. The product name 'BEAST BILTONG' is prominently displayed in bold white letters at the top, with nutritional information and branding elements on the lower part of the pouch. The overall shape is rectangular with a slight taper at the top, typical for snack pouches.
The packaging consists of a folding carton box made from single-layer paperboard. The box has a smooth, flat construction with clean edges and folds. It features a light brown kraft exterior with printed graphics. The box is designed to hold multiple rolls of compostable bin liners, indicated by the visible product packaging inside. The top flaps are folded down, and the box appears to be fully closed without any visible tape or labels.
The packaging is a brown corrugated box with visible fluted layers when viewed from the side. The box is sturdy, indicating it is designed for shipping. It contains multiple copies of a book, with the book covers visible, showcasing vibrant colors and graphics. The box appears to have been opened and is slightly worn, showing signs of handling.
The packaging consists of individual bags made from a flexible material, likely a type of plastic film. Each bag features a matte black background with glossy accents, showcasing vibrant graphics of the product. The bags are designed to be lightweight and easy to handle, with a resealable feature indicated by the top edge. The overall shape is rectangular with rounded corners, optimized for shelf display.
The packaging consists of four individual bags, each featuring a matte black background with glossy accents. The bags are designed to stand upright and have a resealable top. Each bag displays a bold logo 'BEAST' prominently at the top, with additional flavor descriptions below. The overall design is sleek and modern, appealing to a target market interested in high-protein snacks.
About the Brand
Beast Pharm delivers premium nutritional supplements and gym apparel direct to consumers, with a focus on natural ingredients and performance-driven products. Their packaging approach combines flexible pouches for consumables and sturdy boxes for shipments, tailored to both retail shelf and e-commerce delivery requirements.
With a streamlined team and international reach, Beast Pharm maintains a consistent brand presence across all packaging formats. Their use of resealable flexible pouches underscores a priority on product freshness and convenience, while corrugated and carton boxes are strategically employed for bulk and multi-product shipments. The company’s visual identity is reinforced through consistent logo placement and a bold, high-contrast color palette across all packaging touchpoints.
Key Differentiator: Distinctive, high-visibility branding on flexible packaging and an emphasis on resealability and product integrity set Beast Pharm apart in the health and supplement market.
Design System
Visual Style
Typography is bold, sans-serif, and high contrast, paired with a dominant black color palette accented by red and white highlights for a modern, energetic look. Visual hierarchy is maintained through strong color blocking and large-scale graphics.
Brand Identity
The BEAST logo is consistently placed at the top of all packaging, with clear product naming and flavor variants in prominent locations. Iconography is minimal but impactful, often using claw or performance motifs to reinforce the fitness identity. Brand consistency is achieved through unified color schemes and graphic layouts.
Packaging Design
Material selection prioritizes flexible films for food safety and resealability, with corrugated and carton boards used for shipping and retail outer packs. Structural design favors shelf-ready shapes and tamper-evident closures, supporting both branding and logistics requirements.
User Experience
Packaging design is optimized for easy handling, clear product identification, and resealability, enhancing the customer experience from unboxing to daily use. The visual style and tactile elements reinforce the brand’s performance ethos, supporting loyalty and repeat purchase.
Company Metrics
Business insights for Beast Pharm based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Performance-driven fitness enthusiasts and athletes seeking premium supplements and apparel, with reach across the UK and international e-commerce markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Beast Pharm based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Beast Pharm use?
Beast Pharm utilizes flexible pouches for supplements and snacks, as well as corrugated and carton boxes for shipping and retail multi-packs. Packaging materials are selected for durability, resealability, and visual shelf appeal.
How sustainable is Beast Pharm's packaging?
Beast Pharm uses a mix of recyclable carton and corrugated board for outer packaging, but flexible pouches are typically less recyclable. Some product lines indicate compostable materials, but overall sustainability is moderate.
What is the visual style of Beast Pharm's packaging?
The packaging emphasizes a matte black base with bold, contrasting graphics and consistent logo placement, reflecting a modern, aggressive fitness aesthetic.
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