Basilio packaging
Basilio operates as an online pet supply retailer serving a diverse range of animal categories with a focus on product quality and variety. Their packaging strategy leverages flexible pouches, carton boxes, and retail trays, emphasizing branded presentation and logistics practicality.
Packaging Portfolio
Basilio’s packaging portfolio is characterized by extensive use of flexible stand-up pouches with resealable zippers, clear retail trays for food products, and single-serve carton boxes for specialty items. Materials include multi-layer films for barrier protection and paperboard for visual appeal and recyclability. Branding elements are consistently applied across formats, with a focus on clear labeling, prominent logos, and modern typography, ensuring both shelf impact and functional product protection throughout the supply chain.
The packaging consists of a white foam tray holding several sausages, topped with a colorful label. The sausages are arranged neatly, showcasing their texture and color. The label is prominently displayed across the top, featuring bold colors and text.
The packaging consists of three stand-up pouches made from a flexible material, likely a multi-layer film. Each pouch features a smooth, matte finish with a slight sheen. The bags are designed to stand upright and have a resealable top. The front of each pouch displays the brand name 'Basilio' prominently, along with product names and descriptions. The overall design is clean and modern, with a focus on the brand's identity.
The packaging is a stand-up pouch made of a smooth, flexible material, likely a multi-layer film that provides barrier properties. The pouch has a white exterior with a glossy finish, featuring a black vertical stripe on the left side. The brand name 'Basilio' is prominently displayed in a stylized font, with the tagline 'COFFEE TO SHARE' below it. The top of the pouch has a resealable zipper feature, and the overall shape is rectangular with a flat bottom, allowing it to stand upright.
The packaging consists of a smooth, flat construction made of single-layer paperboard. The box is primarily white with a matte finish, featuring clean edges and precise folds. The front displays the brand name 'Basilio' in a stylish font, accompanied by the product description 'Single Cup Brew' and details about the coffee blend. The inner packaging includes a coffee brewing bag that is visible, indicating its use for single-serve coffee. The overall design is simple yet elegant, suitable for retail display.
The packaging consists of a clear plastic tray containing several medium Italian sausages. The tray has a white base with a textured surface underneath the sausages. A colorful label is prominently displayed on the top, featuring a blue background with white text. The label includes the product name, nutritional information, and branding elements.
About the Brand
Basilio is an e-commerce platform dedicated to providing a wide spectrum of pet products, including food, accessories, and veterinary supplies for various animal types. The company's packaging approach centers on visually branded, flexible packaging solutions and practical structures designed for efficient logistics and shelf display.
Basilio’s packaging portfolio includes resealable stand-up pouches, clear retail trays with informative labeling, and carton boxes for specialty products. Their packaging emphasizes clean, modern design with high brand visibility, supporting both consumer recognition and product protection. While cost efficiency and logistics drive much of their format selection, there is clear attention to brand consistency and on-shelf differentiation.
Key Differentiator: A comprehensive product mix necessitating a multi-format packaging strategy—balancing branded presentation with operational efficiency across a wide range of pet categories.
Design System
Visual Style
Modern typography with clean sans-serif fonts, a predominantly white or neutral color palette accented by bold brand colors, and minimalist layout for high clarity and legibility.
Brand Identity
Consistent usage of the Basilio logo, prominent product names, and uniform iconography across packaging formats. Visual elements are aligned for cohesive brand recognition and trust.
Packaging Design
Preference for lightweight, flexible materials with resealable features for convenience; structural choices prioritize stackability, protection, and efficient shelf display. Carton and tray formats are selected for premium and perishable goods.
User Experience
Packaging supports an intuitive customer journey via clear product identification, easy-open features, and resealability, enhancing overall satisfaction and reinforcing Basilio’s brand values at every touchpoint.
Company Metrics
Business insights for Basilio based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Pet owners in Estonia and surrounding regions seeking quality pet food, veterinary supplies, and accessories through a user-friendly online platform.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Basilio based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Basilio primarily use?
Basilio predominantly utilizes flexible stand-up pouches, carton boxes, and retail food trays, with an emphasis on resealability and clear, branded labeling.
How does Basilio address sustainability in its packaging?
While Basilio uses materials common to the pet supply sector, such as multi-layer films and paperboard, there is moderate evidence of recyclability and minimal overt claims of eco-friendly innovation.
What is the focus of Basilio’s packaging design?
The design aims for high shelf visibility, consistent branding, and user-friendly features like resealable closures, while maintaining cost-effective material choices.
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