Augenmanufaktur packaging
Augenmanufaktur specializes in professional-grade eyelash and eyebrow enhancement products, targeting both industry professionals and DIY consumers. Their packaging approach employs sleek retail cartons and flexible sachets, reflecting a modern, brand-consistent visual identity while prioritizing product safety and presentation.
Packaging Portfolio
Augenmanufaktur’s packaging portfolio is characterized by the use of high-quality carton boxes for retail products and flexible sachets for single-dose applications. Carton packaging is made from smooth, single-layer paperboard with precise folds, providing both structural integrity and aesthetic appeal for shelf display. Flexible sachets, constructed from plastic or foil laminate, facilitate portion control and product preservation. The packaging consistently employs a matte light blue finish, reinforcing brand recognition and ensuring a cohesive presentation across SKUs. Minimalist labeling and clear product identification enhance usability for both professionals and consumers.
The packaging consists of small, flat sachets made from a flexible material, likely a type of plastic or foil. Each sachet is sealed on three sides with a fourth side featuring a tear notch for easy opening. The overall shape is rectangular, with rounded corners, and they are designed to hold a small amount of liquid or cream product. The surface is smooth with a matte finish, and the sachets are light blue in color.
The packaging is a small, flat folding carton with a smooth, single-layer paperboard construction. It features a light blue exterior with a clean, minimalist design. The edges are sharp and precise, indicating high-quality manufacturing. The front displays product information and branding in a modern font, while the back is likely plain or contains additional details. The top has a small hole for hanging display, and the carton is sealed with a small metal clip that holds the string inside.
The packaging consists of a small, flat, rectangular box made of smooth, single-layer paperboard. It features clean, precise edges and folds, indicative of a folding carton. The box is predominantly light blue with a matte finish, enhancing its aesthetic appeal. The front displays the brand name 'AUGENMANUFAKTUR' in a modern sans-serif font, which is printed in a darker shade of blue. The overall design is minimalistic, focusing on clarity and elegance. There are no visible flaps or tabs on the box, suggesting it is a tuck-top style that opens from the top.
The packaging consists of several retail cartons made of smooth, flat paperboard. Each box features clean, precise edges and folds, with a predominantly light blue color scheme. The boxes are designed for cosmetic products, with some displaying product names and descriptions in a contrasting dark font. The overall appearance is sleek and modern, suitable for retail display. The boxes are lightweight and exhibit no visible signs of wear or damage.
The packaging is a small, flat, folding carton made from a single layer of paperboard. It features a smooth, matte finish in a light blue color. The edges are clean and precise, indicating a well-constructed design. The front displays product information in a modern sans-serif font, with 'AUGENMANUFAKTUR' prominently featured at the top, along with the product name and specifications. The carton has a small hole at the top for hanging display. There are no visible flaps or tabs, as it is designed to close securely without additional closures.
About the Brand
Augenmanufaktur is a German beauty brand delivering solutions for lash lifts, brow lifts, tinting, and henna, with a focus on quality and professional results. The company leverages both digital and physical channels to address a diverse customer base, including beauty professionals and at-home users.
Operating within the growing beauty and personal care sector, Augenmanufaktur is distinguished by its dual focus on product innovation and educational resources. The brand integrates comprehensive training through its academy, supporting product adoption and skill development. Its direct-to-consumer business model enables full control over product presentation, customer engagement, and packaging choices, contributing to a consistent brand experience across touchpoints.
Key Differentiator: Augenmanufaktur’s unique combination of professional-grade formulations, education-driven engagement, and a highly unified visual packaging system sets it apart in the beauty segment.
Design System
Visual Style
Modern, minimalistic typography (sans-serif), a monochromatic light blue color palette accented with darker blue or black type, and clean layouts emphasizing clarity and professionalism.
Brand Identity
Consistent use of the AUGENMANUFAKTUR logo, clear product naming, and minimalist iconography; strong emphasis on visual uniformity across all packaging, with brand elements placed prominently for instant recognition.
Packaging Design
Preference for recyclable paperboard in carton formats and durable, protective flexible sachets; structural design prioritizes product protection, ease of use, and shelf impact, with a bias toward flat, foldable forms for efficiency.
User Experience
Packaging is designed for straightforward unboxing, clear product identification, and minimal waste. The refined visual identity supports a seamless customer journey from purchase to product application, reinforcing brand trust and professional appeal.
Company Metrics
Business insights for Augenmanufaktur based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Professional beauty salons, independent beauty practitioners, and informed consumers seeking high-quality eyelash and eyebrow enhancement products in Germany and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Augenmanufaktur based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Augenmanufaktur use for its products?
Augenmanufaktur primarily employs carton boxes for retail display and flexible sachets for single-use applications, prioritizing both product protection and visual consistency within the beauty sector.
How does the packaging design support the brand’s market positioning?
The packaging design applies a modern aesthetic with a consistent color palette and clear typography, reinforcing Augenmanufaktur’s professional and high-quality brand positioning.
What sustainability practices are evident in Augenmanufaktur’s packaging?
The brand’s use of paperboard cartons suggests a degree of recyclability, though reliance on flexible plastic sachets may limit overall sustainability. There is no explicit evidence of advanced eco-friendly packaging initiatives.
How does the unboxing experience contribute to customer satisfaction?
The clean, precise construction and cohesive visual presentation of the packaging enhance the unboxing experience, delivering a sense of quality and professionalism.
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