Atletica packaging
Atletica delivers modular fitness equipment for home and commercial gyms, placing emphasis on durability and customization. Their packaging solutions reflect a balanced approach to branding, protection, and material selection, tailored for both retail and direct-to-consumer logistics.
Packaging Portfolio
Atletica employs a dual packaging approach: lightweight, single-layer paperboard cartons for accessories and smaller items, and robust, branded wooden boxes for larger products and functional equipment. Carton packaging is optimized for retail presentation and e-commerce, offering clean edges, vibrant branding, and efficient stacking. Wooden packaging is designed for functional reuse, providing long-term storage and product protection, particularly for heavier gym gear. Both formats prioritize durability and visual brand consistency, but the material mix presents varying impacts on sustainability and cost efficiency.
The packaging is a retail carton designed to hold multiple beverage cans. It features a smooth, flat construction typical of single-layer paperboard. The carton is predominantly a teal color with geometric mountain graphics and a circular logo. The edges are clean and precise, indicating a well-constructed folding carton. The top and bottom flaps are neatly folded and secured, likely with glue or tuck tabs.
The packaging is a folding carton designed to hold multiple beverage cans. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is primarily a light beige color with a glossy finish, enhancing its visual appeal. The front displays a large logo and product name in bold, dark blue lettering, accompanied by a graphic of a can. The edges are clean and precise, with well-defined folds. The top has tuck flaps for closure, and the sides have additional information printed about the product.
The packaging is a rectangular folding carton designed to hold six cans of a beverage. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly white with colorful graphics depicting waves and a logo. The edges are clean and precise, and the overall appearance is lightweight yet sturdy, typical of retail packaging for beverages. The top flaps are folded down to secure the contents.
The packaging is a sturdy wooden box with a rectangular shape, featuring a smooth surface and clean edges. The box has a natural wood finish, showcasing the grain of the wood. It includes cut-out handles on the sides for easy lifting. The top surface is flat, and the box is designed to be stackable. The dimensions suggest it is intended for storage or functional use rather than traditional packaging.
The packaging consists of a folding carton box designed to hold multiple cans of beer. The box features a smooth, flat construction made from single-layer paperboard, characterized by clean edges and precise folds. The exterior is printed with vibrant colors, including blue, orange, and white, and includes graphics depicting the product and brand. The box has a rectangular shape, suitable for retail display.
The packaging is a six-pack carton designed for holding cans of a non-alcoholic beverage. It features a smooth, flat construction typical of paperboard, with clean edges and folds. The carton is predominantly white with vibrant colors and graphics that include a blue and yellow color scheme. The top and sides display the brand name 'ATHLETIC' prominently, along with product information and a logo. The carton has a rectangular shape with a sturdy base, designed to hold six 12 oz cans securely.
About the Brand
Atletica specializes in innovative gym equipment with a focus on modularity, targeting both fitness professionals and enthusiasts. Their packaging strategy centers on robust carton and wood-based formats, supporting the safe delivery and strong retail presence of heavy-duty fitness products.
The brand's packaging portfolio includes single-layer paperboard cartons for smaller accessories and branded wooden boxes for larger, functional gear. Visual consistency is maintained through prominent logo placement and cohesive color schemes, aligning with Atletica's reputation for quality and performance. Their approach integrates visual branding with logistical durability to support e-commerce and commercial distribution channels.
Key Differentiator: Atletica's distinct use of both engineered carton packaging and functional wooden containers reflects an alignment between product modularity and packaging adaptability.
Design System
Visual Style
Clean, sans-serif typography combined with a bold color palette of blues, whites, and accent hues. Visuals emphasize clarity, athletic themes, and high contrast to reinforce product strength and reliability.
Brand Identity
Consistent logo usage, typically placed prominently on packaging surfaces alongside standardized iconography. Visual consistency is maintained through recurring geometric patterns and branded color schemes.
Packaging Design
Material selection favors single-layer paperboard for cost-effective, visually appealing retail cartons and engineered wood for high-durability, reusable packaging. Structural design focuses on stackability, ergonomic handling, and secure closures.
User Experience
Packaging is designed to facilitate straightforward unboxing, clear brand recognition, and immediate product accessibility. The approach supports positive customer experiences from first touchpoint through setup, aligning with the modularity and premium positioning of the brand.
Company Metrics
Business insights for Atletica based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fitness enthusiasts, professional athletes, home gym owners, and commercial fitness facilities seeking customizable, high-quality equipment.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Atletica based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Atletica use for its products?
Atletica utilizes a mix of single-layer paperboard cartons for smaller items and durable wooden boxes for larger equipment, ensuring both product protection and strong brand representation.
How does Atletica's packaging support logistics and e-commerce?
Packaging is engineered for structural integrity and secure transport, with cartons and wood containers designed for stacking, easy handling, and safe delivery through e-commerce channels.
Is Atletica's packaging environmentally sustainable?
While recyclable paperboard is used for many products, the inclusion of wooden boxes increases durability but presents mixed sustainability outcomes, depending on sourcing and end-of-life management.
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