Atleet packaging
Atleet is a Spanish online retailer specializing in sportswear and footwear, working with top global brands. Their packaging strategy emphasizes visual branding and efficient materials, aiming for both product protection and an engaging customer unboxing experience.
Packaging Portfolio
Atleet utilizes flexible plastic pouches and single-layer carton boxes as primary packaging solutions, balancing visual branding with logistical efficiency. The flexible packaging is tailored for lightweight, non-fragile items, providing efficient use of space and moderate protection. Carton boxes feature high-quality graphics, clean folding, and secure closures, supporting both retail display and e-commerce logistics. Consistent use of vibrant colors and prominent logos aids in brand differentiation and shelf visibility. Material choices reflect a practical approach, with an emphasis on cost-effective solutions over advanced eco-friendly alternatives.
The packaging is a flat, rectangular carton made of single-layer paperboard. It features a smooth surface with a glossy finish, predominantly yellow in color, with a contrasting brown stripe at the top. The front displays a vibrant image of food, likely showcasing the product inside, along with the brand name 'Atleet' prominently featured in white text against a blue background. The edges are clean and precise, indicating a well-constructed fold. There are no visible fluted layers, confirming it as a carton box.
The packaging is a rectangular folding carton designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly yellow with a glossy finish, showcasing vibrant graphics and text. The front displays the product name 'Atleet Cheddar' prominently, along with images of cheese and accompanying ingredients like grapes and nuts. The edges are clean and precise, typical of retail packaging, and it has a top flap that folds down to secure the contents.
The packaging is a flat, rectangular carton designed for retail display. It features a smooth, single-layer paperboard construction with clean edges and folds. The exterior is predominantly orange with a glossy finish, showcasing vibrant graphics and product information. The front displays the brand name 'Atleet' prominently, along with images of cheese and accompanying food items. The carton has a tuck-top closure, allowing for easy access to the product inside.
The packaging is a flat, rectangular folding carton designed for food products. It features a smooth, single-layer paperboard construction with a bright yellow background and red accents. The edges are clean and precise, indicating a well-constructed fold. The front displays a large logo and product name, with additional images of ingredients and serving suggestions. The overall design is vibrant and eye-catching, typical for retail food packaging.
The packaging is a flexible pouch made of a thin, smooth plastic material. It features a bright yellow background with a glossy finish. The front displays a prominent logo at the top, with the product name 'Atleet' in bold lettering, accompanied by the word 'ORIGINAAL' beneath it. There are images of cheese slices and a cherry tomato, enhancing the visual appeal. The edges are sealed, and the top may have a tear strip for easy opening.
About the Brand
Atleet operates in the apparel sector with a focus on sportswear, leveraging an e-commerce model to reach a broad Spanish audience. Their packaging approach centers around branded flexible pouches and retail carton boxes, prioritizing visual impact, product protection, and shelf appeal.
The company integrates bright color palettes and bold branding into its packaging, utilizing single-layer paperboard cartons and flexible plastic pouches. The design strategy aligns with retail and e-commerce demands, supporting both efficient shipment and in-store presentation. Atleet's packaging displays clear product information and prominent logos, enhancing brand recall while meeting logistics and regulatory requirements for athletic apparel and footwear.
Key Differentiator: Atleet differentiates itself through highly consistent brand presentation across packaging types, integrating recognizable colors and logo placement for maximum shelf and digital impact.
Design System
Visual Style
Typography features bold sans-serif fonts for high legibility, paired with a vibrant color palette dominated by yellows, oranges, and contrasting dark accents. The overall aesthetic prioritizes clarity and energy, aligning with sportswear branding conventions.
Brand Identity
The Atleet logo is consistently applied across packaging, often in high-contrast placements for immediate recognition. Iconography is minimal and focused on product illustrations and ingredient images, with visual consistency maintained through color and layout repetition.
Packaging Design
Material selection favors lightweight, single-layer paperboard for cartons and flexible plastics for pouches, optimizing both cost and ease of handling. Structural design emphasizes secure closures and flat surfaces for maximum graphic coverage.
User Experience
Packaging design supports the customer journey by enabling easy product identification, convenient opening mechanisms, and a visually appealing unboxing process. Cohesive branding across formats reinforces customer trust and enhances the perceived value during delivery and in-store purchase experiences.
Company Metrics
Business insights for Atleet based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Spanish consumers seeking premium sports apparel and footwear from global brands, with a focus on men, women, and juniors shopping online.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Atleet based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Atleet use for its products?
Atleet primarily uses flexible plastic pouches and single-layer carton boxes, both designed to provide visual impact, product protection, and efficient logistics.
How does Atleet's packaging support its e-commerce strategy?
Packaging is designed to protect products during transit while delivering a branded unboxing experience, supporting customer satisfaction for online orders.
Is Atleet's packaging environmentally friendly?
Atleet's current use of plastic pouches and paperboard cartons offers moderate recyclability, but there is room for improvement in sustainable sourcing and materials.
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