Aromatico packaging
Aromatico is a Bremen-based coffee specialist delivering premium coffee, espresso, and related equipment to consumers. Their packaging strategy emphasizes resealable, barrier-preserving bags with distinctive branding, supporting both product freshness and strong shelf presence.
Packaging Portfolio
Aromatico's packaging solutions encompass stand-up pouches and flat-bottom bags primarily constructed from kraft paper combined with high-barrier composite films. These formats are consistently equipped with resealable closures to maintain coffee freshness, while matte finishes and clear windows on select SKUs enhance shelf appeal and product visibility. The packaging portfolio demonstrates a balance between functional requirements—such as aroma preservation and mechanical protection—and visual differentiation, leveraging color-coded labels and geometric patterns for product segmentation. The use of composite films, while effective for barrier performance, presents challenges for recyclability, which is partially offset by the visible use of kraft substrates.
The packaging is a flat, resealable coffee bag made of kraft paper with a matte finish. It features a large, clear window on the front, allowing visibility of the coffee inside. The bag has a simple, modern design with a prominent brand name and product type displayed. The top of the bag is sealed and includes a zip-lock mechanism for resealing.
The packaging consists of two coffee bags made from a flexible material, likely a multi-layer film that provides barrier properties to preserve freshness. The bags have a flat bottom for standing upright and feature a resealable top. Each bag has a matte finish with a smooth texture, and the colors are earthy tones with a kraft appearance. The front of the bags displays the product name '5 STELLE' prominently, with the brand name 'AROMATICO' positioned above it in a contrasting color. There are no visible fluted layers, indicating a flexible packaging type.
The image features three coffee packaging bags, each with a distinct design. The bags are primarily made of a kraft paper material, giving them a natural, rustic appearance. The bags have a flat bottom, allowing them to stand upright. Each bag has a resealable top, which is common for coffee packaging to maintain freshness. The surface of the bags is smooth with a matte finish, and they feature printed graphics and text in various colors.
The packaging consists of two flat bags made from a flexible material, likely a type of paper or composite film. Each bag features a distinct color scheme with bold typography and a simple design. The bags are sealed at the top, with a flat bottom allowing them to stand upright. The surface is smooth and matte, with a slight texture that suggests a paper-like finish. The bags are designed to hold ground coffee, indicated by the product names and descriptions on the front.
The packaging is a flat, stand-up pouch made from a composite material that likely includes a barrier layer to preserve freshness. It features a kraft paper exterior with a vibrant blue label across the center. The label includes product information and branding elements. The top of the pouch has a resealable zipper closure, and there is a tear notch for easy opening. The overall shape is rectangular with a slightly tapered bottom for stability.
The image features two coffee packaging bags made from a kraft paper material. Each bag has a flat bottom, allowing it to stand upright. The bags are sealed at the top with a fold-over closure. The front of each bag displays vibrant colors with the product names 'EINS' and 'ZWEI' prominently featured. The design includes geometric patterns and a matte finish, giving a modern look. The bags appear to have a clear window, allowing visibility of the coffee inside.
About the Brand
Aromatico operates in the food and beverage sector with a focus on high-quality coffee and espresso products distributed via an advanced e-commerce platform. Their packaging approach leverages flexible, multi-layered materials and resealable structures to maintain product integrity and extend shelf life.
The company employs a combination of kraft paper and composite film packaging formats, prioritizing both visual differentiation and freshness preservation. Consistency in visual identity across product lines, including prominent logo placement and color-coded product segmentation, reinforces brand recognition. Aromatico's packaging aligns with contemporary specialty coffee market trends, emphasizing minimalist design, tactile finishes, and enhanced usability.
Key Differentiator: Distinctive resealable kraft and composite packages, consistently branded, position Aromatico as a premium coffee provider focused on both product protection and visual shelf appeal.
Design System
Visual Style
Aromatico utilizes bold, sans-serif typography paired with a restrained color palette featuring kraft browns, vibrant accent colors, and matte finishes. The overall aesthetic is contemporary, clean, and approachable, supporting clarity and product differentiation.
Brand Identity
The brand identity is anchored by the Aromatico logo, consistently placed on all packaging formats. Iconography is minimal, with product names and descriptors serving as primary visual cues. Strong adherence to visual consistency across product lines reinforces high brand recall.
Packaging Design
Material selection prioritizes barrier properties and resealability, with a clear focus on kraft paper and multi-layer film structures. Structural design emphasizes stand-up stability, product display visibility (such as windows), and user-friendly opening mechanisms.
User Experience
The design supports the customer journey by enabling easy product identification, straightforward resealing for freshness, and a tactile, visually appealing unboxing experience. Consistency in design elements builds trust and supports repeat purchase behavior.
Company Metrics
Business insights for Aromatico based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Consumers seeking specialty coffee products, including home brewers and coffee enthusiasts across Germany and other European markets with a preference for quality and brand experience.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Aromatico based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Aromatico use for its coffee products?
Aromatico primarily utilizes kraft paper and multi-layer composite films for their coffee packaging, featuring resealable closures and barrier properties to preserve freshness and flavor.
How does Aromatico ensure the sustainability of its packaging?
Aromatico's packaging portfolio incorporates recyclable kraft elements and composite materials, but like many specialty coffee brands, faces limitations regarding full recyclability due to barrier film requirements. The company balances product protection with incremental moves toward more sustainable options.
What is the unboxing experience like for Aromatico customers?
Aromatico's unboxing experience is defined by clean, modern design with matte finishes, vibrant labels, and resealable closures. The packaging delivers strong shelf presence and usability, though luxury tactile enhancements are limited.
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