Aquavape packaging
Aquavape is a UK-based vaping retailer specializing in e-liquids, vape kits, and accessories, utilizing branded carton packaging to support retail display and regulatory compliance. Their packaging strategy emphasizes visual clarity, consistent branding, and consumer information within the highly regulated vaping sector.
Packaging Portfolio
Aquavape’s packaging portfolio consists predominantly of single-layer paperboard folding cartons with glossy finishes, used across all e-liquids and vape device kits. Structural choices prioritize compact, rectangular formats for efficient storage, retail display, and reduced material waste. Packaging consistently features high-contrast graphics, clear product information, and regulatory warnings, reflecting both brand guidelines and sector compliance requirements. The use of recyclable paperboard aligns with growing sustainability expectations, while the design ensures tamper-evidence and product protection in transit.
The packaging is a small, rectangular folding carton designed to hold a 10ml e-liquid bottle. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly dark blue with vibrant colors used for branding. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The front displays the product name 'BRITISH TOBACCO' prominently, along with the nicotine strength and volume. The back includes warning labels and product information in smaller text.
The packaging is a rectangular folding carton designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made of single-layer paperboard. The exterior is predominantly white with vibrant red and black graphics. The edges are clean and precise, with a glossy finish that enhances the visual appeal. The front prominently displays the product name 'NIC Juice' in large, bold letters, along with nicotine content and other product details. The back includes warning information and usage instructions.
The packaging is a folding carton made of smooth, flat paperboard. It features a vibrant design with a glossy finish, showcasing a colorful graphic of a vape device and flavor details. The edges are clean and precise, with a rectangular shape that is typical for retail products. The front displays the product name, flavor, and nicotine content prominently, while the back includes warnings and product information.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior is predominantly white with colorful graphics and text. The front displays the product name 'Aqua Salts' prominently, alongside a vibrant design element that includes a rainbow gradient. The back contains product information and warnings in a clear, legible font. The top has a tuck flap closure, ensuring the carton remains securely closed.
The packaging is a folding carton designed for retail display. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The box is predominantly colored in dark blue with vibrant graphics and a glossy finish. The front displays the product name 'FRESH MENTHOL' prominently, along with the volume '10ML' and other product details. The edges are clean and precise, with a tuck flap closure at the top. The back of the box includes additional product information and regulatory details.
The packaging is a slender, upright carton with a smooth, flat construction. It features a colorful design with a glossy finish, showcasing vibrant graphics and text. The edges are clean and precise, indicating a well-constructed folding carton. The front prominently displays the product name 'Aqua Salts' along with flavor information, while the sides contain warnings and ingredient details.
About the Brand
Aquavape delivers a diverse range of vaping products, utilizing retail carton boxes for e-liquids and devices with a focus on clarity, safety, and regulatory visibility. Their packaging approach leverages single-layer paperboard cartons with high-gloss finishes, optimizing for shelf presence and consumer information.
Founded in 2013, Aquavape has built a market presence through UK-made e-liquids and rapid e-commerce fulfillment. Their packaging features vibrant graphics, clear nicotine labeling, and prominent warning information, aligning with industry compliance standards. The structural integrity of their folding cartons supports both retail merchandising and secure logistics, while the glossy finish enhances visual differentiation on shelf.
Key Differentiator: Aquavape’s key differentiator lies in its consistent application of regulatory-compliant, branded carton packaging for all e-liquid SKUs, paired with rapid fulfillment and a strong emphasis on customer loyalty.
Design System
Visual Style
Typography is bold and legible, emphasizing product names and regulatory content; color palettes are dominated by vibrant blues, reds, and whites, with glossy finishes that enhance shelf appeal. The overall aesthetic is modern and highly graphic, with strong contrast for quick consumer recognition.
Brand Identity
Logo usage is prominent on all cartons; brand names and key product details are consistently placed on the front panel. Iconography is minimal but always clear, supporting clarity for warnings and product features. Visual consistency is maintained across SKUs through uniform layout and color schemes.
Packaging Design
Material selection focuses on single-layer, recyclable paperboard for folding cartons, balancing print quality with cost efficiency. Structural design emphasizes secure closures (tuck flaps), tamper evidence, and efficient stacking for logistics. The philosophy prioritizes regulatory compliance, visual clarity, and sustainability.
User Experience
Design supports the customer journey by making essential product and safety information immediately visible, facilitating informed purchase decisions and enhancing post-purchase satisfaction. Branding and warnings are integrated to ensure both aesthetic appeal and regulatory adherence, reinforcing brand trust.
Company Metrics
Business insights for Aquavape based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: UK-based adult consumers seeking regulated, branded vaping products, with a focus on both new and experienced vapers.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Aquavape based on industry standards and best practices
Frequently Asked Questions
What packaging formats does Aquavape use for its e-liquids and vape kits?
Aquavape utilizes single-layer paperboard folding cartons with glossy finishes for e-liquids and vape kits, prioritizing clear branding, product information, and regulatory warnings.
How does Aquavape address packaging compliance in the vaping industry?
Their packaging design consistently incorporates prominent nicotine content displays and regulatory warnings, using structured layouts and legible typography to ensure legal compliance and consumer transparency.
What materials are used in Aquavape’s packaging?
Aquavape primarily uses single-layer paperboard for folding cartons, offering recyclability and efficient protection for small-format vaping products.
How does Aquavape’s packaging support logistics and retail efficiency?
The folding carton design provides secure product containment and stackability, reducing transit damage and supporting efficient shelf display in retail environments.
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