Angelico packaging
Angelico is an e-commerce apparel retailer specializing in quality clothing and accessories for a broad demographic. Their packaging approach emphasizes premium presentation, brand consistency, and a growing focus on sustainability.
Packaging Portfolio
Angelico’s packaging portfolio is characterized by the use of rigid carton boxes with matte or glossy finishes, luxury branded gift bags, and reusable fabric drawstring pouches. Each solution is tailored for apparel and accessory presentation, combining structural integrity with premium tactile and visual elements. Consistent brand logos and color schemes are applied across all formats, and internal packaging such as tissue paper is employed to enhance the unboxing experience and product protection. The materials used are predominantly recyclable or reusable, reflecting the brand’s sustainability objectives.
The image shows two fabric drawstring bags in different colors: one in a vibrant red and the other in a deep blue. Both bags feature a gathered top with a drawstring closure, allowing for easy opening and closing. The bags have a soft texture and a slightly structured shape, maintaining their form when filled. Each bag has a rectangular tag attached with a string, displaying the brand name 'ANGELICO' in a gold font.
The image features a retail carton box and a luxury gift bag. The carton box is primarily white with a smooth, flat construction, and it contains blue tissue paper. The gift bag is black with a glossy finish, featuring a blue tag. Both items are neatly presented, suggesting a premium product offering.
The image features several small, rectangular retail cartons made of smooth, single-layer paperboard. The cartons are primarily light brown with a matte finish, displaying clean edges and precise folds. Each carton has a simple design with minimal graphics, showcasing a logo and product name on the front. The cartons are arranged alongside woven fabric pouches, which are also present in the image.
The packaging is a small, rectangular folding carton made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly white with printed text and graphics, while the interior appears to be a natural kraft color. The carton has a matte finish, giving it a soft and premium feel. The front displays the product name 'Annatto Beat' along with descriptors of the scent, and the brand name 'ANGELICO aromatherapy' is prominently featured at the top.
The packaging consists of a sleek, flat construction with smooth edges and precise folds. The box is designed to hold pasta and features a clean, modern aesthetic. The exterior is predominantly white with bold colored stripes in green, red, and black, reflecting a contemporary design. The box has a glossy finish that enhances its visual appeal. It includes a cut-out window to showcase the product inside, and the overall shape is rectangular, typical for pasta packaging.
About the Brand
Angelico operates in the online apparel sector, offering a curated selection of clothing and accessories with a strong focus on customer experience. Packaging is leveraged as an extension of the brand, supporting both product protection and premium appeal.
With a lean team and a robust e-commerce platform, Angelico employs packaging strategies that balance aesthetics, functionality, and environmental responsibility. The brand consistently utilizes carton boxes, luxury gift bags, and fabric pouches, applying clear branding across each format. Regular updates to product and packaging lines ensure alignment with evolving fashion and consumer expectations.
Key Differentiator: Angelico's distinctiveness lies in its integration of high-quality, visually consistent packaging with sustainability commitments, supporting a premium yet responsible brand image in the apparel e-commerce landscape.
Design System
Visual Style
Angelico employs modern, sans-serif typography paired with a restrained color palette of white, blue, black, and gold accents. The overall aesthetic is clean, elegant, and premium, supporting the perception of quality and exclusivity.
Brand Identity
Prominent logo placement and consistent use of the 'ANGELICO' wordmark are standard; iconography is minimal, reinforcing a sophisticated visual hierarchy. Brand visuals are harmonized across cartons, bags, and tags to maintain high recognition and trust.
Packaging Design
Material selection prioritizes sturdy, recyclable paperboard and high-quality fabrics. Structural principles focus on clean lines, precise folds, and protective internal arrangements (e.g., tissue inserts) to balance appeal and function.
User Experience
Packaging design is tailored to optimize the digital-to-physical customer journey, creating a memorable unboxing moment and reinforcing brand values. Tactile elements, easy-open features, and premium finishes drive customer satisfaction while supporting eco-friendly objectives.
Company Metrics
Business insights for Angelico based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Fashion-conscious online shoppers seeking high-quality apparel and accessories with premium, sustainable packaging.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Angelico based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Angelico primarily use?
Angelico predominantly employs retail carton boxes, luxury gift bags, and fabric drawstring pouches, all featuring strong brand identity elements and premium finishes.
How does Angelico address sustainability in packaging?
The company incorporates recyclable paperboard and fabric materials, with a design emphasis on minimalism and reusability to reduce environmental impact.
How effective is Angelico’s packaging for product protection during shipping?
Their packaging offers good protection for apparel and accessories, utilizing durable carton constructions and protective internal materials such as tissue paper.
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