Amrita Shop packaging
Amrita Shop specializes in natural cosmetics, health supplements, and wellness products, emphasizing sustainability and ethical sourcing. Their packaging portfolio combines eco-conscious materials with retail-ready formats, providing both product protection and brand consistency.
Packaging Portfolio
Amrita Shop's packaging portfolio is characterized by the use of recyclable carton boxes for products such as toothpaste and wellness supplements, flexible plastic tubes for personal care items, and resealable stand-up bags for organic foods. Structural designs prioritize product integrity, visual clarity, and shelf appeal, leveraging high-quality printing and gloss finishes where appropriate. The inclusion of third-party branded packaging, such as Pukka teas, indicates a multi-brand approach, though proprietary products maintain consistent branding standards. Overall, material choices and packaging formats are well-aligned with the requirements of the beauty and wellness sector, balancing protection, aesthetics, and sustainability.
The packaging consists of two tubes, each containing shower gel. The tubes are made of a flexible material, likely plastic, with a smooth surface and a glossy finish. Each tube has a distinct color scheme: one is orange with an image of an orange, and the other is pink with an image of a rose. The design features a clean, modern aesthetic with clear labeling. The caps are likely flip-top closures, allowing for easy dispensing of the product.
The packaging consists of a white, flat-bottom bag with a resealable top. The bag features a matte finish with a smooth surface. It has a rectangular shape with a slightly rounded bottom, allowing it to stand upright. The front displays vibrant graphics, including a blue heron and a scenic background, along with product information such as the coffee type and origin. The back includes additional details about the product and the brand story.
The packaging consists of a flat, rectangular carton made from single-layer paperboard. The exterior is predominantly white with colorful graphics, featuring a glossy finish that enhances the visual appeal. The edges are clean and precise, indicating a well-constructed folding carton. The top flap is designed to tuck in securely, while the bottom is also folded to keep the contents secure. The carton showcases vibrant colors, including red, black, and orange, with images of ingredients like black sesame seeds and rock salt.
The packaging consists of small, pillow-shaped boxes made from single-layer paperboard. Each box features a smooth, flat construction with clean edges and folds. The exterior is adorned with vibrant colors and intricate patterns, showcasing a glossy finish. The boxes are primarily decorated with a central label that includes the brand name 'AMRITA' and a logo, surrounded by decorative elements that enhance the visual appeal.
The packaging consists of multiple folding cartons, each with a smooth, flat construction made from single-layer paperboard. The cartons display vibrant colors and intricate floral designs, indicative of a retail packaging style. Each box has clean, precise edges and folds, and they are arranged in a grid-like pattern on a wooden surface. The overall appearance is lightweight and visually appealing, suitable for retail display.
About the Brand
Amrita Shop delivers a diverse selection of natural cosmetics, organic foods, and wellness items with a clear focus on sustainability and ethical impact. Their operational model integrates charitable giving, aligning product offerings with social responsibility.
The brand's packaging strategy reflects its holistic and eco-conscious philosophy, utilizing recyclable carton boxes, flexible tubes, and resealable bags. Visual identity is consistently maintained across proprietary and third-party products, prioritizing clarity, informative labeling, and nature-inspired design.
Key Differentiator: Amrita Shop distinguishes itself through a combination of organic certification, charitable contributions with every purchase, and an explicit commitment to environmentally responsible packaging.
Design System
Visual Style
Typography is clean and modern, favoring sans-serif fonts for clarity. The color palette integrates earthy tones—whites, greens, oranges, and reds—accentuated by vibrant ingredient imagery and natural motifs. Aesthetic approach blends minimalism with decorative organic patterns.
Brand Identity
Brand logo and name are consistently applied to proprietary packaging, with supporting iconography emphasizing natural and holistic themes. Visual consistency is achieved through repeated color schemes, ingredient illustrations, and layout structure across product lines.
Packaging Design
Materials prioritize recyclable paperboard and flexible plastics with an emphasis on minimizing environmental impact. Structural design favors retail-friendly folding cartons, pillow boxes, and tubes, with clear labeling and tamper-evident features to ensure product safety.
User Experience
Packaging design supports the customer journey by providing clear product information, easy-open mechanisms, and a visually cohesive unboxing experience that reinforces the brand’s eco-friendly and ethical positioning.
Company Metrics
Business insights for Amrita Shop based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Eco-conscious consumers seeking natural cosmetics, wellness products, and organic supplements, with a focus on individuals valuing charitable impact and sustainable lifestyle choices.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Amrita Shop based on industry standards and best practices
Frequently Asked Questions
What packaging materials does Amrita Shop primarily use?
Amrita Shop primarily utilizes single-layer paperboard cartons, flexible plastic tubes, and resealable flat-bottom bags, with an emphasis on recyclable and eco-friendly materials across its product lines.
How does Amrita Shop address sustainable packaging?
The company integrates sustainability by prioritizing recyclable materials, minimizing excess packaging, and aligning with eco-friendly suppliers, supporting both environmental and brand objectives.
Are Amrita Shop’s packaging designs customized for the brand?
Yes, most packaging features proprietary branding elements such as the Amrita logo, signature color palettes, and ingredient imagery, although select third-party products retain their original branding.
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