AMARI Moments packaging
AMARI Moments specializes in customizable gifts for special occasions, leveraging branded, visually engaging carton packaging to reinforce emotional storytelling. Their packaging strategy emphasizes aesthetic consistency and consumer experience, aligning with the premium positioning of their personalized product line.
Packaging Portfolio
AMARI Moments adopts a consistent packaging approach centered on single-layer folding carton boxes, optimized for both retail and e-commerce environments. Their portfolio emphasizes customized graphics, bold color palettes, and thematic iconography, with each design tailored to the specific occasion or product segment (e.g., weddings, kids, holidays). Packaging structures are lightweight and utilize tuck-top closures, supporting efficient assembly and protection of small-format gift items. Occasional use of embellishments, such as ribbons, enhances tactile engagement but may affect recyclability.
The packaging is a folding carton with a smooth, flat construction. It features a colorful design with a light brown background and vibrant graphics. The box has clean edges and precise folds, typical of retail packaging. The front displays the product name 'Super Fun LOSBOX für Kids' prominently, with playful illustrations of balloons. The sides have additional colorful cards fanned out, indicating various game themes. The overall appearance is bright and engaging, appealing to children.
The packaging is a flat, rectangular box with a smooth surface and clean edges. It features a colorful design with a dark background and vibrant graphics. The box displays the product name 'GRILL & BBQ GEWÜRZE' prominently on the front, along with images of the seasoning blends. The sides of the box have additional text and graphics, enhancing its visual appeal.
The packaging is a folding carton with a smooth, flat construction. It features a colorful design with a predominantly red and pink color scheme, adorned with hearts and playful typography. The box has clean edges and folds, indicative of a single-layer paperboard construction. The front displays the brand name 'AMARI' prominently at the top, along with the product title 'Mehr Liebe LOSBOX FÜR PAARE' in bold, playful fonts. The interior contains smaller cards, suggesting an organized layout with inserts for the cards.
The packaging is a flat, rectangular box with a smooth, single-layer paperboard construction. It features a vibrant color scheme with a predominantly yellow background and red accents. The edges are clean and precise, indicating a well-constructed folding carton. The box is adorned with graphics that include hearts and text, suggesting a gift or special occasion theme. A natural fabric ribbon is tied around the box, adding a decorative touch.
The packaging is a flat, rectangular box made from a single layer of paperboard, featuring a smooth surface and clean edges. The box is predominantly kraft brown in color with a decorative design that includes green foliage graphics and a heart logo. The front displays the text '50 Fotoaufgaben für Unsere Hochzeit' in a clear, modern font. The box has a tuck-top closure, allowing easy access to the contents inside. The overall appearance is lightweight and suitable for retail display.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with a flat construction and clean, precise edges. The exterior is predominantly black with vibrant red accents, showcasing playful graphics and text. The box opens from the top with a tuck flap closure, allowing easy access to the contents inside. The design includes various playful illustrations and text elements that suggest a fun, engaging product.
About the Brand
AMARI Moments operates in the German D2C gifts and special events market, offering personalized gifts such as candles, handprint kits, and celebratory items. The company prioritizes high-quality craftsmanship and emotional resonance, with packaging designed to reinforce these values through consistent branding and presentation.
Their packaging solutions predominantly utilize single-layer folding carton boxes with thematic graphics and branded elements. The approach supports both retail shelf appeal and e-commerce delivery requirements, focusing on lightweight yet visually striking structures. The integration of color, iconography, and tactile embellishments such as ribbons enhances the overall perception of quality and thoughtfulness, which is central to the brand's customer promise.
Key Differentiator: AMARI Moments differentiates through consistently branded, occasion-focused packaging that balances visual impact with personalization, enhancing both the unboxing experience and perceived product value.
Design System
Visual Style
Typography leverages modern, legible sans-serif fonts, paired with bold, thematic colors (reds, pinks, kraft browns, and accent hues) and playful, occasion-specific graphics. The overall aesthetic is contemporary, vibrant, and emotionally evocative.
Brand Identity
Brand identity is consistently reinforced through prominent logo placement, cohesive iconography (e.g., hearts, foliage, balloons), and repeated use of key design motifs across products. Visual consistency is maintained through a unified color scheme and graphic language.
Packaging Design
Material selection prioritizes single-layer paperboard for folding cartons, balancing cost and print quality. Structural designs focus on flat, rectangular forms with tuck-top closures and occasional inserts, supporting both display and protection. Decorative finishes and ribbons are used selectively for added value.
User Experience
Packaging is designed to create a memorable unboxing experience, with clear product identification, thematic storytelling, and organized presentation of included items (such as cards or kits). The structure and design foster a sense of anticipation and personal connection aligned with the brand's gifting focus.
Company Metrics
Business insights for AMARI Moments based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Primarily German consumers seeking premium, personalized gifts for weddings, birthdays, holidays, and other special events, with a focus on customers valuing emotional resonance and aesthetic presentation.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for AMARI Moments based on industry standards and best practices
Frequently Asked Questions
What types of packaging does AMARI Moments use?
AMARI Moments primarily utilizes folding carton boxes made from single-layer paperboard, featuring custom graphics and branded elements tailored to specific occasions and target demographics.
How does AMARI Moments ensure packaging quality?
The company employs precise structural designs and high-quality print finishes, ensuring clean edges, consistent branding, and secure closures to protect products during transit and elevate presentation.
Is AMARI Moments’ packaging sustainable?
The use of paperboard cartons suggests a moderate level of sustainability, with recyclable materials forming the core of their packaging; however, added decorative elements may impact overall recyclability.
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