Alterfarma packaging
Alterfarma specializes in health and wellness products for pets, distributing dietary supplements and pet food across Italy. Their packaging approach prioritizes clean, informative carton boxes that emphasize both brand clarity and product protection.
Packaging Portfolio
Alterfarma’s packaging portfolio is dominated by folding carton boxes constructed from single-layer paperboard, offering a balance of lightweight durability and high-quality print surfaces. The packaging consistently features glossy finishes and precise construction, supporting both shelf appeal and logistics integrity. Visual branding is strong, with prominent product and brand names, color-coded accents, and clear regulatory or nutritional information. The structural design is optimized for both e-commerce shipment and retail display, but there is limited evidence of advanced sustainability features beyond standard recyclability.
The packaging is a rectangular folding carton made of single-layer paperboard. It features a smooth, flat surface with clean edges and folds. The exterior is predominantly blue with vibrant yellow and orange circular graphics. The front displays the product name 'Durex' prominently, along with additional product information. The carton has a glossy finish that enhances the visual appeal.
The packaging consists of a flat, rectangular box made from a single layer of paperboard. The box features smooth, clean edges and precise folds, indicative of a folding carton. The exterior is predominantly white with colorful graphics and text printed on the front and sides. The design includes a prominent brand name and product information, along with nutritional details. The box is lightweight and has a glossy finish, enhancing its visual appeal.
The packaging is a flat, rectangular box with smooth, clean edges and folds. It features a predominantly white exterior with vibrant orange and yellow accents along the top edge. The front displays the product name 'HOMEOX' in bold blue lettering, while the brand name 'BOIRON' is positioned below it in smaller text. The box has a glossy finish, enhancing its visual appeal and making the colors more vibrant.
The packaging is a rectangular folding carton with a smooth, flat construction. It features a predominantly white exterior with colorful dots and a blue wave graphic. The edges are clean and precise, indicative of a well-constructed retail package. The carton has a glossy finish, enhancing its visual appeal.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a rectangular shape with clean, precise edges and folds. The exterior is predominantly white with colorful graphics and text. The front displays the product name 'CombiFer' prominently, along with a stylized graphic of a wheel, which adds visual interest. The sides contain additional product information and branding elements. The carton has a glossy finish, enhancing its visual appeal.
About the Brand
Alterfarma operates as a niche e-commerce provider in the Italian pet health sector, focusing on nutritional supplements and specialized pet food. The company employs professional, consistent packaging formats that align with pharmaceutical industry standards, favoring folding carton boxes with high-quality graphics and detailed product information.
With a business model centered on direct-to-consumer online sales, Alterfarma leverages retail-ready carton packaging that supports both logistics efficiency and consumer trust. Packaging is designed for shelf and shipping durability, while maintaining regulatory compliance and visual distinction. The use of vivid color schemes, clear labeling, and consistent branding enhances product visibility in a competitive market landscape.
Key Differentiator: Alterfarma differentiates itself by blending pharmaceutical-grade packaging standards with pet wellness branding, offering a holistic and trustworthy presentation for health-focused pet owners.
Design System
Visual Style
Typography is clean, sans-serif, and highly legible, supporting pharmaceutical cues. The color palette is predominantly white with vibrant accent colors (orange, blue, green), leveraging visual hierarchy for product differentiation. The overall aesthetic is clinical yet approachable, in line with health-centric pet product expectations.
Brand Identity
Logos and brand names are consistently positioned on the front panel, supported by iconography and standardized graphic elements. Visual consistency is maintained across different product lines, reinforcing trust and recognition.
Packaging Design
Material selection focuses on single-layer, glossy paperboard for folding carton construction. The design philosophy emphasizes clear product communication, regulatory compliance, and easy stacking for both shipping and retail environments.
User Experience
Packaging supports the customer journey through clear labeling, easy-to-handle formats, and protective structures that ensure product integrity upon delivery. The design enhances the perceived value of health products while facilitating a straightforward and positive unboxing experience.
Company Metrics
Business insights for Alterfarma based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Pet owners in Italy seeking specialized health supplements and nutritional products for animals, with an emphasis on quality, transparency, and reliable e-commerce delivery.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Alterfarma based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Alterfarma use for its products?
Alterfarma primarily utilizes single-layer folding carton boxes, featuring glossy finishes and printed graphics that display brand, product, and nutritional information.
How does Alterfarma address sustainability in its packaging?
While paperboard is inherently recyclable, the use of glossy finishes and detailed graphics may limit recyclability. There is limited evidence of explicit eco-friendly initiatives, but the reliance on carton materials generally supports a moderate level of sustainability.
Does Alterfarma use custom packaging for its products?
Most packaging is branded in alignment with supplier or product brands, with medium likelihood of custom or private-label packaging based on market positioning.
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