Altearah packaging
Altearah delivers wellness-focused beauty products, emphasizing emotional health through aromatherapy and color therapy. Their packaging approach utilizes clean, color-driven designs and a mix of carton, rigid, and corrugated boxes to align with their holistic brand ethos.
Packaging Portfolio
Altearah’s packaging portfolio features a strategic mix of folding cartons for retail products, rigid boxes for premium gift sets, and corrugated solutions for e-commerce shipping. The use of single-layer paperboard and rigid materials balances aesthetics with structural integrity, while corrugated outer packaging enhances logistics safety. Color-coding and minimalist design reinforce product differentiation and emotional cues, ensuring visual coherence across all SKUs. Protective inserts and inner trays are utilized for product stabilization, particularly in kits and delicate items, optimizing both shelf impact and shipping durability.
The packaging consists of a folding carton that houses a candle and a jar. The outer carton is predominantly white with orange accents, featuring a smooth, flat construction without any fluted layers. The carton has clean edges and folds, typical of retail packaging. The inner tray is designed to securely hold the products in place. The overall appearance is vibrant and appealing, suitable for retail display.
The packaging consists of a brown corrugated box that is visibly constructed with a fluted inner layer, indicating its sturdiness for shipping. The box is filled with white packing peanuts, suggesting it is designed to protect the contents during transport. The edges of the box show typical corrugated characteristics, and it appears to have been opened and closed multiple times, as indicated by slight wear on the flaps.
The packaging is a flat, rectangular box made of single-layer paperboard. It features smooth, clean edges and precise folds, typical of retail packaging. The exterior is predominantly white with a matte finish, showcasing vibrant colors in the printed design. The box has a compact form, likely designed to hold small perfume vials. The front displays the brand name 'Altearah' prominently, along with colorful squares representing different scents.
The packaging is a rectangular folding carton made from a single layer of paperboard. It features a smooth, flat construction with clean edges and precise folds. The exterior is predominantly white with vibrant orange graphics depicting citrus fruits, specifically orange slices, which create a fresh and inviting appearance. The box has a matte finish, giving it a modern and premium look. The top flap is designed to tuck securely into the body of the box, ensuring easy opening and closing.
The packaging consists of three slender, rectangular boxes arranged on a wooden surface. Each box features a smooth, flat construction indicative of single-layer paperboard. The boxes are predominantly white with a clean, minimalist design. The front of each box has a gold rectangular label with the word 'CONFIANCE' printed in a contrasting font. The edges are sharp and precise, typical of folding cartons, and there are no visible fluted layers, confirming the carton box classification.
The packaging consists of a sturdy base with a thick, premium appearance. The outer box features a smooth, flat construction with a glossy finish, while the inner jars are housed securely within a separate compartment. The overall design is colorful, with vibrant orange and white tones, and includes decorative graphics of fruits. The box has a clean, modern aesthetic with precise edges and folds.
About the Brand
Altearah specializes in natural, aromatherapy-based wellness products targeting emotional and physical well-being. The brand’s packaging leverages minimalist structures, vibrant color coding, and secure formats to reflect both product efficacy and brand values.
Operating primarily via a direct-to-consumer e-commerce model, Altearah utilizes a range of packaging types—including folding cartons, rigid gift boxes, and corrugated shipping solutions—to ensure product integrity from fulfillment through delivery. The visual identity is closely tied to color therapy principles, with each product’s packaging designed to communicate its emotional benefit and reinforce a cohesive brand experience.
Key Differentiator: Altearah stands out through its integration of color psychology and aromatherapy into both product and packaging design, creating a unified sensory and emotional experience.
Design System
Visual Style
Clean, sans-serif typography combined with a predominantly white palette accented by vibrant color blocks corresponding to product benefits. Matte and gloss finishes are selectively applied for tactile and visual differentiation.
Brand Identity
Consistent logo placement, clear product naming, and use of color-coded elements tied to chromotherapy principles. Iconography remains minimal, prioritizing clarity and emotional resonance.
Packaging Design
Preference for recyclable paperboard, rigid boxes for high-value kits, and corrugated cardboard for shipping. Structural design prioritizes protection, ease of opening, and premium presentation.
User Experience
Packaging is designed to enhance the unboxing moment through visual cues and tactile quality, reinforcing the brand’s emotional wellness promise. Secure closures and thoughtful internal layouts help facilitate both first impressions and product safety during transit.
Company Metrics
Business insights for Altearah based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers seeking natural, holistic wellness solutions with a strong emphasis on emotional well-being and self-care routines.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Altearah based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does Altearah use?
Altearah employs single-layer paperboard for retail cartons, rigid premium boxes for gift sets, and corrugated cardboard for shipping, combining visual appeal with product protection.
How does Altearah align packaging with its wellness brand?
Packaging design is tightly integrated with the brand’s focus on color therapy and emotional well-being, using vibrant hues and minimalist layouts to represent the intended product benefits.
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