Active Edge Nutrition Ltd packaging
Active Edge Nutrition Ltd delivers nutritional supplements and wellness solutions with a direct-to-consumer model, utilizing branded carton boxes and bottle packaging for product security and shelf appeal. Their packaging approach emphasizes visual consistency, functional design, and brand clarity within the health sector.
Packaging Portfolio
Active Edge Nutrition Ltd employs a portfolio of glossy, single-layer paperboard carton boxes and clear PET bottles, designed for both visual shelf impact and logistics efficiency. Packaging formats include folding cartons for capsules and supplements, as well as retail display boxes for juice pouches. The use of vibrant, health-oriented graphics, bold color palettes, and prominent product information supports both brand differentiation and consumer confidence. Structural design prioritizes product protection and compliance with health industry standards, while remaining cost-effective for small-batch D2C distribution.
The packaging consists of a retail display box that holds multiple pouches of juice concentrate. The box has a smooth, flat construction and is made from single-layer paperboard. The exterior features vibrant colors, primarily pink and orange, with a glossy finish that enhances visual appeal. The front of the box displays promotional text and product branding, while the sides are designed to hold the pouches securely.
The packaging consists of various retail cartons, each displaying a smooth, flat construction typical of single-layer paperboard. The boxes are primarily colored in shades of blue and red, featuring clean edges and folds. Each carton has a glossy finish, enhancing the visual appeal. The design includes vibrant graphics and product information prominently displayed on the front, with images of the products inside. The overall shape is rectangular, suitable for retail display.
The packaging is a flat, rectangular box made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is predominantly red with vibrant graphics, including a large image of a cherry and splashes of liquid, which gives a dynamic appearance. The box has a glossy finish that enhances the visual appeal and makes the colors pop. The front of the box prominently displays the product name 'ACTIVE EDGE CHERRY ACTIVE' in bold, white and black typography, along with the product type 'CAPSULES' and quantity 'x30'.
The packaging is a folding carton with a smooth, flat construction. It features a vibrant red and purple color scheme with graphics of cherries and flowers. The edges are clean and precise, indicating a high-quality finish. The front displays product information prominently, including the product name, quantity, and key ingredients.
The image features two distinct types of packaging: a retail carton box and plastic bottles. The carton box is a folding carton made of single-layer paperboard, displaying a smooth, flat construction with clean edges and folds. It features a glossy finish with vibrant colors, primarily red and white, showcasing the product name 'ACTIVE EDGE CHERRY ACTIVE' prominently. The bottles are made of clear plastic with red caps, containing a dark cherry juice. The bottles have a rounded shape and are labeled with product information.
About the Brand
Active Edge Nutrition Ltd operates in the health and wellness sector, specializing in nutritional supplements targeting sports performance, sleep, and general wellbeing. Their packaging strategy is rooted in the use of high-visibility carton boxes and bottles, designed for both retail display and e-commerce logistics efficiency.
The company leverages strong brand identity across its packaging, using gloss-finished paperboard cartons with bold graphics and clear product information. Packaging choices reflect a balance between consumer engagement at point-of-sale and practical considerations for protection and shipping, aligning with industry standards for health supplements. The brand demonstrates a consistent visual language that reinforces product positioning and customer trust.
Key Differentiator: Distinctive, vibrant packaging and a high degree of brand consistency distinguish Active Edge Nutrition Ltd within the competitive health supplement market.
Design System
Visual Style
The visual style utilizes bold, sans-serif typography and a vibrant color palette dominated by reds, blues, purples, and whites. Graphics focus on dynamic imagery—such as fruit splashes and ingredient illustrations—supporting an energetic and health-focused aesthetic.
Brand Identity
Logo usage is prominent and consistent, with the Active Edge logo and product names clearly featured on all packaging. Iconography is minimal but effective, leveraging large imagery and color blocks to differentiate SKUs and product types. Visual consistency is maintained through standardized layouts and color coding.
Packaging Design
Material choices center on glossy finished paperboard for cartons and PET for bottles, optimized for lightweight durability and retail display. Structural design philosophy emphasizes ease of opening, clear product identification, and secure closures to minimize damage in transit.
User Experience
Packaging is designed to facilitate an intuitive and positive customer journey, from immediate brand recognition on the shelf to clear, accessible product information. The unboxing experience offers a visually engaging and reassuring presentation, supporting consumer trust and reinforcing product quality.
Company Metrics
Business insights for Active Edge Nutrition Ltd based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, sports enthusiasts, and individuals seeking wellness solutions in the UK and broader online D2C channels.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Active Edge Nutrition Ltd based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Active Edge Nutrition Ltd use?
Active Edge Nutrition Ltd primarily utilizes glossy paperboard carton boxes and clear PET bottles, optimized for both retail presentation and D2C shipping requirements.
How does their packaging support logistics and product safety?
Their use of rigid carton structures and secure bottle closures offers adequate protection for supplements during shipping, minimizing damage and supporting e-commerce fulfillment.
Is sustainability addressed in their packaging?
While carton boxes are recyclable and aligned with industry norms for health supplements, there is limited evidence of advanced eco-friendly innovations beyond the use of paperboard materials.
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