7days packaging
7days specializes in professional workwear and uniforms, serving the healthcare and service sectors with a focus on durability and style. Their packaging strategy emphasizes robust protection and consistent branding across retail and shipping formats, ensuring their apparel arrives securely and aligns with the company's quality-driven reputation.
Packaging Portfolio
7days utilizes a combination of corrugated shipping boxes and retail carton formats, prioritizing protective, single- and multi-layer paperboard structures that ensure product integrity during transit. Their packaging consistently features brand-specific color palettes, prominent logo placement, and clear product identification, supporting both logistical efficiency and shelf presence. Flexible, resealable pouches are occasionally used for promotional kits, reflecting adaptability across product lines. All packaging solutions demonstrate a balance of durability, cost control, and visual branding, with moderate integration of recyclable materials.
The packaging is a flat, rectangular pouch made of paperboard, featuring a smooth surface with a glossy finish. The edges are clean and precise, indicative of a folding carton design. The front displays vibrant colors, predominantly orange with white and yellow accents, and includes an image of the product (soft croissant) along with the brand name '7 DAYS' prominently featured in bold lettering. The back likely contains nutritional information and product details, although not fully visible.
The packaging features a rectangular shape with a smooth, flat construction made from single-layer paperboard. It presents a vibrant color scheme with a prominent blue background and colorful images of croissants. The design includes a clear product description and branding elements, with precise edges and folds indicative of a retail carton.
The packaging is a retail carton designed to hold multiple individual packages of soft croissants. It features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The carton has a vibrant red exterior with white and red graphics, prominently displaying the product name 'soft Croissant' along with the brand logo. The edges are clean and precise, and the overall shape is rectangular, designed for easy stacking and display.
The packaging is a corrugated box with visible fluted layers when viewed from the side. The box is primarily brown with printed graphics on the exterior. It features multiple compartments for holding individual product packages, which are visible through the open flaps. The box has a sturdy construction suitable for shipping and appears to have some wear from handling, evidenced by slight crushing at the edges.
The packaging is a flat, stand-up pouch with a resealable top. The front features a large image of a bagel chip, prominently displayed, with the product name 'BAGEL CHIPS' in bold, green letters. The background is a beige color, giving it a natural, earthy feel. The top of the bag has a green header with the text 'ENJOY 7 DAYS A WEEK!' in white font. The overall design is clean and straightforward, emphasizing the product.
The packaging consists of a retail carton that holds multiple units of soft croissants. The carton is made of smooth, flat paperboard with clean edges and folds. The exterior features a glossy finish with vibrant colors, predominantly orange and white, showcasing the product name and branding prominently. The front displays an image of the croissant, emphasizing its filling, along with the brand name '7 DAYS' in a bold, red font. The sides of the carton are printed with product information and nutritional details.
About the Brand
7days is a German-based provider of professional apparel, primarily targeting the healthcare and service industries. The company has established a reputation for producing durable, comfortable, and customizable workwear, with a business model centered on direct-to-consumer online sales.
Operating for over two decades, 7days has developed a product portfolio that includes workwear, uniforms, and professional clothing with a significant emphasis on customization and brand alignment. Their logistics and packaging approach is structured to support e-commerce fulfillment, repeat purchase cycles, and brand consistency. Packaging choices reflect the need for product protection during shipping, clear brand communication, and efficient handling.
Key Differentiator: 7days differentiates itself through a strong focus on quality-driven apparel, robust online presence, and a packaging strategy that supports customization and consistent brand experience.
Design System
Visual Style
7days applies a clean, professional aesthetic with sans-serif typography and a color palette dominated by white, blue, orange, and red, supporting both product clarity and visual impact.
Brand Identity
The brand maintains high consistency in logo placement, use of bold product imagery, and a coherent set of icons and graphics. Packaging leverages prominent, high-contrast logos and a unified visual language across formats.
Packaging Design
Material choices prioritize corrugated and paperboard substrates for structural strength and retail visibility. Design principles emphasize modularity for stacking, clarity in product labeling, and efficient use of space.
User Experience
Packaging design is tailored to streamline the customer journey, from online order to unboxing, offering secure protection, informative labeling, and brand touchpoints that reinforce trust and product quality at every step.
Company Metrics
Business insights for 7days based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Healthcare professionals, service industry workers, and organizations seeking durable, branded workwear solutions in Germany and broader European markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for 7days based on industry standards and best practices
Frequently Asked Questions
What types of packaging does 7days use for its apparel products?
7days employs a mix of corrugated shipping boxes for logistics and retail carton boxes for product presentation. Flexible packaging formats are used for select promotional and starter kits, all designed to balance protection, branding, and cost efficiency.
How does 7days’ packaging support its brand and customer experience?
Packaging prominently features the company logo, consistent color palettes, and clear product labeling, supporting both brand recognition and a professional unboxing experience tailored to the expectations of healthcare and service professionals.
Is sustainability a priority in 7days’ packaging approach?
While 7days uses recyclable paperboard and corrugated materials, the sustainability focus is moderate, with room for increased use of eco-certified substrates and reduced material usage to further lower environmental impact.
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