200 Degrees Coffee packaging
200 Degrees Coffee is a UK-based specialty coffee company offering a wide range of coffee products and barista training. Their packaging strategy leverages flexible pouches and carton boxes with strong brand visibility, aiming for both retail appeal and functional freshness.
Packaging Portfolio
200 Degrees Coffee’s packaging portfolio is comprised mainly of flexible stand-up pouches with resealable closures for ground and whole bean coffee, ensuring product freshness and consumer convenience. These pouches utilize both matte and gloss finishes and incorporate intricate, brand-consistent graphics and clear product information. For coffee pods and specialty multi-packs, the company employs carton boxes constructed from paperboard in matte and kraft variants, optimized for retail display and protection during transit. This packaging mix is designed to balance shelf impact, logistics efficiency, and partial recyclability, reflecting current specialty coffee sector standards.
The packaging consists of two coffee bags held in hands. The first bag is black with gold lettering, featuring the text 'BRAZILIAN LOVE AFFAIR' prominently at the top, followed by 'HOME BEANS' in a larger font. The second bag is a kraft brown color, with the text 'FRESH ROASTED COFFEE INSIDE' printed in bold black font, along with a small flame graphic. Both bags appear to have a matte finish, with the black bag having a slightly glossy look due to the darker color.
The packaging consists of two coffee bags, one dark and one light, featuring a matte finish. The dark bag has a rich, dark background with a textured appearance, while the light bag showcases a vibrant floral design. Both bags have a resealable top and a flat bottom for standing upright. The graphics include intricate designs and text that highlight the coffee's origin and characteristics.
The packaging is a stand-up pouch with a matte black finish featuring a large, bold typography. The front displays the product name 'HOUSE BEANS' prominently, with a smaller text above indicating the origin 'BRAZILIAN LOVE AFFAIR'. The design includes floral graphics in muted colors, creating an appealing contrast against the black background. The bag has a resealable top, typical for coffee packaging, ensuring freshness.
The packaging consists of a rectangular folding carton and a stand-up pouch. The carton is made of smooth, flat paperboard with clean edges and folds, featuring a matte finish. It is predominantly black with gold and white text, showcasing the brand name and product details. The stand-up pouch has a glossy finish, with vibrant graphics and a resealable top. Both packages are designed for retail display, with clear branding elements and product information.
The image features two coffee bags. The left bag has a matte finish with a large, bold 'GUEST BEANS' text in black, accompanied by the brand name '200° COFFEE' in a smaller font. The right bag has a more colorful design with illustrations and a white background, featuring text that describes the coffee's characteristics. Both bags have a resealable top and are designed for retail display.
The packaging consists of three individual folding cartons, each featuring a smooth, flat construction without fluted layers. The cartons are primarily white and kraft-colored, showcasing clean edges and precise folds. Each carton is designed to hold coffee pods, with a compact rectangular shape. The surface finish appears to be matte, providing a premium look. The front of each carton displays distinct graphics, including the brand name '200° Coffee' prominently at the top, along with product names and flavor descriptions. The overall design is modern and appealing, aimed at retail display.
About the Brand
200 Degrees Coffee operates across the UK, providing specialty coffee products through retail shops, subscriptions, and wholesale channels. Packaging choices prioritize both protective functionality and brand consistency, with a focus on resealable flexible bags and premium cartons for coffee beans and pods. Their approach aligns with the demands of the specialty coffee market for freshness, shelf impact, and sustainability considerations.
The company utilizes a mix of matte and gloss-finish flexible pouches for beans and ground coffee, and bespoke carton boxes for pod products. Design decisions emphasize strong brand identity through consistent typography, color palettes, and prominent logo placement. While sustainability is addressed through select material choices, the packaging is also tailored for efficient logistics and appealing retail display, reflecting a balance between market positioning and operational efficiency.
Key Differentiator: 200 Degrees Coffee differentiates itself with distinctive, brand-forward packaging design, combining resealable flexible formats for freshness and premium cartons for product segmentation, optimizing for both shelf presence and customer experience.
Design System
Visual Style
The packaging features modern sans-serif typography, bold headline treatments, and a color palette centered around black, white, kraft, and accent florals or gold for product differentiation. The aesthetic is clean, contemporary, and visually layered to convey both quality and approachability.
Brand Identity
Consistent use of the '200° Coffee' logo, prominent placement of product names, and supporting iconography such as flame motifs and establishment year reinforce brand recognition. Visual consistency is maintained across formats through cohesive color use and typographic hierarchy.
Packaging Design
Material selection favors flexible laminated films for pouches and uncoated or lightly coated paperboard for cartons, balancing product protection with retail appeal. Structural designs prioritize resealability, upright display, and efficient stacking, adhering to specialty coffee industry best practices.
User Experience
Packaging is engineered for intuitive opening, resealing, and information access, enhancing the end-user’s interaction from purchase to consumption. Design choices aim to strengthen perceived value, reinforce brand storytelling, and facilitate a positive customer journey both in-store and online.
Company Metrics
Business insights for 200 Degrees Coffee based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: UK-based specialty coffee consumers, retail and online customers, and wholesale partners seeking premium coffee experiences.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for 200 Degrees Coffee based on industry standards and best practices
Frequently Asked Questions
What packaging formats does 200 Degrees Coffee predominantly use?
The company primarily uses flexible stand-up pouches for coffee beans and ground coffee, complemented by custom carton boxes for coffee pods and multi-pack offerings.
How does 200 Degrees Coffee address sustainability in its packaging?
Sustainability is incorporated through selective use of recyclable materials and design choices that minimize excess, but the overall impact is moderated by the complexity of multi-material flexible packaging.
What role does packaging design play in 200 Degrees Coffee’s brand strategy?
Packaging serves as a key touchpoint for brand differentiation, employing bold typography, clear product information, and consistent visual elements to reinforce the premium and community-focused brand image.
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