Ysabel Mora packaging
Ysabel Mora specializes in women’s apparel and undergarments, leveraging structured carton packaging solutions that reflect a modern, minimalist brand identity. Their packaging approach integrates branded elements and diverse material formats to optimize retail presentation and enhance customer experience.
Packaging Portfolio
Ysabel Mora’s packaging portfolio is dominated by folding carton boxes constructed from single-layer paperboard, optimized for both shelf impact and e-commerce delivery. The use of matte and glossy finishes, along with precise folding and tuck-flap closures, reflects a focus on structural integrity and visual appeal. Occasional use of fabric bags for premium segments enhances the tactile experience and product differentiation. Clear product information, window features, and consistent brand graphics are integrated across packaging types to maximize retail and unboxing effectiveness.
The packaging is a flat, rectangular folding carton made from a single layer of paperboard. It features a smooth, clean construction with precise edges and folds. The exterior is predominantly black with a glossy finish, displaying vibrant colors and graphics. The front side includes a large logo and product name, while the back contains detailed product information and composition. The edges are well-defined, and the carton has a lightweight appearance, typical of retail packaging.
The packaging includes a smooth, flat retail carton and a fabric bag. The carton is a light brown color with a clean, minimalist design featuring the text 'from inside' on one side and 'from me. to you.' on a card placed beside it. The fabric bag is cream-colored with the text 'enjoy me.' prominently displayed in a bold, modern font. The bra is brown, complementing the overall color scheme.
The packaging is a flat, smooth, single-layer paperboard carton with clean edges and folds. It features a predominantly white exterior with a glossy finish. The front displays a large logo and product information, while the back contains additional details and certifications. The edges are well-defined, and the overall appearance is lightweight and retail-friendly.
The packaging is a folding carton made of smooth, single-layer paperboard. It features a vibrant red exterior with geometric patterns along the bottom edge. The edges are clean and precise, indicating a well-constructed design. The box has a tuck flap closure at the top and bottom, allowing for easy opening and closing. The surface has a matte finish with a slight sheen, enhancing its visual appeal. The interior is plain, without any additional inserts or compartments.
The packaging is a folding carton box made of smooth, single-layer paperboard. It features a clean, flat construction with precise edges and folds. The box is predominantly light green with a matte finish, adorned with elegant typography in a darker shade, presenting the brand name 'YSABEL MORA' and the product name 'into the woods'. The box has a rectangular shape with a lid that tucks into the base. The overall design is minimalistic yet sophisticated, aligning with a premium product aesthetic.
The packaging is a folding carton designed for retail display, featuring a rectangular shape with a clear plastic window on the top. The box is primarily red with a decorative pattern along the bottom and a white interior. The edges are clean and precise, indicating a well-constructed fold. The top has a smooth finish, while the sides display a glossy appearance.
About the Brand
Ysabel Mora is a mid-sized European apparel company with a primary focus on women’s clothing and intimate wear. The company utilizes a range of custom carton box solutions, balancing brand presentation with practical logistics for e-commerce and retail channels.
Founded in 1988 and based in Spain, Ysabel Mora’s packaging strategy emphasizes visual consistency and product protection, using folding cartons and select fabric bags to support a premium unboxing experience. Their attention to design coherence and functional structure aligns with industry standards for mid-range fashion brands, while their e-commerce orientation drives a need for durable yet visually appealing packaging. The integration of branding elements and clear product information on packaging supports both consumer recognition and operational efficiency.
Key Differentiator: Distinctive brand integration across packaging formats and a strong focus on unboxing experience set Ysabel Mora apart in the competitive European apparel sector.
Design System
Visual Style
Clean, modern typography paired with a palette of neutral tones (light brown, cream, black, red, green) and occasional bold accent colors. The aesthetic emphasizes minimalism, geometric patterns, and high-contrast layouts.
Brand Identity
Consistent logo placement and use of the 'Ysabel Mora' name across all packaging, supported by structured iconography and uniform product information panels. Visual consistency is maintained through repeated color schemes and branded messaging (‘from me. to you.’).
Packaging Design
Material choices prioritize single-layer, smooth paperboard for lightweight durability, enhanced with matte or glossy coatings. Structure focuses on folding cartons, tuck flaps, and optional windows for product visibility, balancing protection and presentation.
User Experience
The packaging is crafted to deliver a cohesive brand experience from first touchpoint to product reveal, leveraging emotional messaging and clean visual hierarchy to foster brand loyalty and repeat engagement.
Company Metrics
Business insights for Ysabel Mora based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Women’s apparel consumers across Europe, with a focus on style-conscious, mid-market buyers seeking comfort and quality in both product and presentation.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Ysabel Mora based on industry standards and best practices
Frequently Asked Questions
What types of materials does Ysabel Mora use for packaging?
Ysabel Mora primarily utilizes single-layer paperboard for carton boxes, occasionally supplemented with fabric bags for select products. The materials are chosen for their balance of durability, print quality, and visual appeal.
How does Ysabel Mora address sustainability in packaging?
While the use of recyclable paperboard is prevalent, there is limited evidence of advanced eco-friendly features such as recycled content or certified sustainable sourcing in their current packaging portfolio.
Is custom branding a key feature in Ysabel Mora’s packaging?
Yes, custom branding is prominent, with consistent use of logos, color schemes, and messaging that reinforce the brand’s identity and enhance shelf and unboxing presence.
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