WeAreFeel packaging
WeAreFeel delivers science-backed nutrition solutions through a direct-to-consumer model, focusing on vitamins and dietary supplements. Their packaging strategy emphasizes vibrant, modern carton and rigid box formats to support retail appeal and strong brand recognition.
Packaging Portfolio
WeAreFeel employs a portfolio dominated by high-quality folding cartons and rigid chipboard tubes, optimized for retail and e-commerce distribution. The use of vibrant, contemporary colors and clean, flat constructions supports strong shelf presence and aligns with premium health branding. Packaging formats include individual cartons for unit products, rigid boxes for bundled or premium items, and retail cartons designed to house sachets and inner tubes. Material selection prioritizes paperboard and chipboard for structural integrity, with a focus on precise folds, gloss/matte finishes, and clear branding, ensuring both product protection and an appealing customer unboxing experience.
The packaging is a smooth, flat construction made of single-layer paperboard, featuring a pastel pink color with white and metallic gold accents. The box has clean, precise edges and folds, typical of retail packaging. The front displays the brand name 'Feel' prominently, along with product information such as 'PRO COLLAGEN GEL' and 'WATERMELON FLAVOUR'. The overall design is modern and appealing, with a glossy finish that enhances its visual appeal.
The packaging consists of a smooth, flat construction with clean edges and folds, primarily in a soft pink color. The box is designed to hold a product, featuring a lid that can be lifted off. The exterior has a matte finish, giving it a premium look. The box is adorned with minimalistic graphics, including the brand name 'Feel' in a modern font, along with product information. The interior of the box appears to be white, contrasting with the exterior. The overall shape is a cube, indicative of a retail carton used for cosmetics or health products.
The packaging consists of a sturdy, smooth, single-layer paperboard carton with a vibrant pink exterior. The box features a clean, flat construction with precise edges and folds. The top of the box is designed to hold individual sachets of the product, which are neatly arranged inside. The front displays product information in a modern font, with a white stripe highlighting the product name and flavor. The overall design is visually appealing, with a contemporary aesthetic.
The packaging consists of a thick, sturdy box in a vibrant pink color, featuring a smooth surface finish. The box has a clean, precise construction with sharp edges and corners, indicative of high-quality chipboard material. The exterior is adorned with a glossy finish that enhances its luxury appearance. The box is designed to hold an inner tube, which is also pink and features a gradient effect. The overall shape is rectangular, with a lid that can be lifted off to access the contents inside.
The packaging is a cylindrical rigid tube made of thick chipboard. It features a smooth, matte finish in a vibrant purple color. The top and bottom ends are flat and the tube is sealed with a tight-fitting lid. The surface is adorned with various award stickers, highlighting its accolades. The overall design is sleek and modern, emphasizing a premium appearance.
The packaging consists of six individual folding cartons, each featuring smooth, flat construction without any visible fluted layers. The cartons are brightly colored with vibrant designs that include abstract patterns and bold text. Each carton has clean edges and precise folds, indicative of high-quality paperboard. The overall appearance is lightweight and retail-oriented, suitable for displaying on shelves.
About the Brand
WeAreFeel operates in the health and nutrition sector, providing a range of supplements targeting diverse consumer health needs. Their packaging approach leverages high-quality folding cartons and rigid boxes, designed for both protective function and on-shelf visibility. The brand prioritizes modern aesthetics, leveraging bold colors and clean typography to reinforce product differentiation and customer trust.
With a focus on direct online sales, WeAreFeel utilizes packaging that is lightweight yet visually impactful, supporting both e-commerce logistics and premium retail presentation. The integration of expert endorsements and high customer satisfaction is mirrored in their clear, consistent packaging, which highlights product benefits and brand values. Packaging design choices reflect a balance between consumer experience, logistical efficiency, and evolving market expectations for sustainable materials.
Key Differentiator: WeAreFeel stands out through its use of contemporary, vibrant packaging that aligns closely with its health-centric brand identity, supported by expert recommendations and a strong D2C presence.
Design System
Visual Style
Typography is modern and sans-serif, with high legibility and strategic use of bold weights for product names. Color palette is vibrant, featuring pinks, purples, and pastels, paired with white and metallic accents for a contemporary, health-oriented aesthetic.
Brand Identity
Logo usage is consistent, with prominent placement of the 'Feel' brand on all packaging. Iconography is minimal, focusing on clean lines and abstract motifs that support a cohesive, recognizable visual system.
Packaging Design
Material choices center on single-layer paperboard and rigid chipboard for folding cartons and tubes, emphasizing durability and premium feel. Structural design favors clean edges, precise folds, and easy-open mechanisms, supporting both protection and presentation.
User Experience
Packaging is engineered to enhance the customer journey, with clear product labeling, intuitive opening, and a visually engaging unboxing process. The design supports the brand promise of transparency and efficacy, reinforcing trust and encouraging repeat purchase.
Company Metrics
Business insights for WeAreFeel based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious individuals seeking science-backed, premium nutritional supplements with an emphasis on quality and modern branding.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for WeAreFeel based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does WeAreFeel use for its supplements?
WeAreFeel primarily employs high-quality folding cartons and rigid boxes constructed from paperboard and chipboard, designed for durability, product protection, and strong visual appeal.
How does WeAreFeel address sustainability in its packaging?
While the packaging features recyclable paperboard and chipboard materials, there is limited evidence of advanced sustainable practices such as use of recycled content or minimalistic design. The current approach aligns with industry norms but offers room for further eco-friendly innovation.
What is the visual style of WeAreFeel's packaging?
The packaging is characterized by bold, contemporary colors, minimalist graphics, and clean typography, consistently reinforcing the WeAreFeel brand across all product lines.
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