vly packaging
vly specializes in plant-based food and beverage products, utilizing branded carton and flexible pouch packaging to support its focus on health, nutrition, and sustainability. Their packaging strategy leverages strong brand identity and optimized retail formats to meet the demands of direct-to-consumer distribution.
Packaging Portfolio
vly’s packaging portfolio centers on single-layer paperboard carton boxes (including Tetra Pak formats) for liquid products and resealable flexible pouches for dry goods like granola. The use of folding cartons and rigid tubes for specialty products demonstrates an emphasis on retail durability and premium positioning. Each format is selected to optimize product protection, shelf stability, and consumer convenience while maintaining a strong brand presence through consistent graphics and labeling. Packaging structures are designed for both D2C logistics and retail environments, balancing cost efficiency with sustainability objectives.
The image features a variety of packaging types. The carton box is primarily rectangular with a smooth, flat construction, displaying a colorful design with a prominent logo and product information. The box has clean edges and folds, indicating it is made from single-layer paperboard. The rigid tube packaging is cylindrical, with a thick wall, showcasing a premium appearance with a gradient color scheme. It has a smooth finish and a label with product details. Both types are well-constructed for retail display.
The image features two types of packaging: a retail carton and a flexible pouch. The carton is designed with a smooth, flat construction, likely made from single-layer paperboard, featuring a glossy finish. It has a rectangular shape with a spout at the top for easy pouring. The flexible pouch is made from a lightweight material, showcasing a matte black finish with a resealable top. Both packages display vibrant graphics and branding elements.
The packaging features a smooth, flat construction typical of folding cartons. It is predominantly white with vibrant graphics and a matte finish. The front showcases a large logo for 'vly' in bold black letters, accompanied by product information in a contrasting color. The edges are cleanly folded with precise corners, indicating a well-constructed carton. The overall shape is rectangular, designed for retail display.
The packaging consists of two beverage cartons with a smooth, flat construction. Each carton features a rectangular shape with a tapered top for pouring. The surface is predominantly white with colorful graphic elements. The design includes rounded shapes and wavy lines in shades of orange and teal, creating a modern and appealing look. Each carton has a screw cap closure at the top, allowing for easy access and resealing.
The packaging consists of a tall, rectangular carton box designed for liquid products, likely a beverage. The box features a smooth, flat construction without any visible fluted layers, indicating it is made from single-layer paperboard. The exterior is predominantly white with a colorful design, including a logo and product information printed on the front. The edges are clean and precise, typical of retail packaging. The top of the carton has a pour spout for easy dispensing, and the overall form is upright and stable, suitable for shelf display.
The packaging is a Tetra Pak carton with a rectangular shape, featuring a smooth, flat construction. The exterior is predominantly white with blue and black graphics. The top has a triangular spout for pouring, and the sides have printed nutritional information and branding elements. The edges are clean and precise, indicating a well-constructed folding carton.
About the Brand
vly is a Berlin-based food and beverage company offering plant-based shakes, granola, and meal replacements targeted at health-conscious consumers. Their packaging approach integrates vibrant branding with functional structures such as Tetra Pak cartons and flexible pouches to preserve product quality and enhance shelf appeal.
Founded in 2018, vly’s packaging portfolio is characterized by paperboard carton boxes for beverages and protein shakes, complemented by resealable flexible pouches for granola products. The company aligns packaging formats to product type, prioritizing durability, consumer convenience, and clear nutritional communication. Sustainability is a key consideration, with a focus on recyclable materials and visual cues that reinforce the brand’s nutritional positioning.
Key Differentiator: vly distinguishes itself through visually consistent, health-forward packaging solutions that balance consumer convenience, strong branding, and sustainability in the competitive plant-based food sector.
Design System
Visual Style
Bold typography paired with a clean, modern sans-serif font family; a color palette centered on white for clarity, accented by vibrant hues such as orange, teal, and black for visual interest; overall aesthetic is minimalist with high-contrast graphical elements.
Brand Identity
Consistent use of the vly logo and product-specific branding on every package; prominent display of nutritional information; iconography is minimalistic, supporting clear communication and quick recognition across formats; visual consistency is maintained across cartons, pouches, and tubes.
Packaging Design
Material choices prioritize recyclable paperboard for cartons and lightweight flexible films for pouches; structural design emphasizes shelf stability, user-friendly spouts or resealable closures, and space-efficient construction; packages are engineered for both protection and retail appeal.
User Experience
Design prioritizes intuitive navigation, from clear labeling to ergonomic opening features; packaging supports a seamless customer journey from unboxing to product consumption, reinforcing brand trust and enhancing perceived value.
Company Metrics
Business insights for vly based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Health-conscious consumers, plant-based diet adopters, and individuals seeking allergen-free, high-protein snacks and beverages across Germany and other European Tier I markets.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for vly based on industry standards and best practices
Frequently Asked Questions
What types of packaging materials does vly use for its products?
vly primarily utilizes single-layer paperboard cartons (including Tetra Pak formats) for beverages and resealable, flexible pouches for granola products, prioritizing recyclability and product integrity.
How does vly's packaging strategy support its brand positioning?
The brand leverages bold, modern visual design and clear nutritional labeling to reinforce its plant-based, high-protein positioning, while packaging formats are selected to optimize both shelf impact and user experience.
Is sustainability considered in vly’s packaging choices?
Yes, sustainability is a core consideration, with a focus on materials that are recyclable or have reduced environmental impact, aligning with the brand’s health and eco-conscious values.
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