Vapestore packaging
Vapestore is a UK-based online retailer specializing in vaping products, including e-liquids, devices, and accessories. Their packaging approach centers on branded retail cartons and shopping bags, with a focus on visual clarity and retail shelf impact.
Packaging Portfolio
Vapestore relies on a mix of branded folding carton boxes, plastic retail bags, and paper mailers to package e-liquids, vaping devices, and accessories. Carton boxes are constructed from single-layer paperboard with glossy finishes and bold, color-coded graphics for flavor and product identification. Plastic shopping bags feature integrated handles and clear branding, while e-commerce shipments utilize standard paper mailers for discreet, protective transit. Across formats, packaging emphasizes product security, shelf visibility, and regulatory compliance, leveraging both structural integrity and visual differentiation.
The packaging is a tall, rectangular folding carton made of single-layer paperboard. It features a smooth surface with a glossy finish and vibrant colors. The front displays a large logo and product name, while the sides contain additional product information and warnings. The edges are clean and precise, with well-defined folds. The top is designed with a tuck flap closure, ensuring secure packaging.
The packaging is a folding carton made of single-layer paperboard, featuring a smooth and flat construction. The box is predominantly green with a glossy finish, displaying vibrant graphics and text. The edges are clean and precise, indicating high-quality manufacturing. The front of the box showcases the product name 'Vapouriz' in bold, stylized font, accompanied by a graphic of the clearomizer. The back includes a warning about nicotine, printed in smaller text. The box has a rectangular shape with a standard tuck-top closure.
The packaging consists of a plastic shopping bag with a glossy finish. The bag is primarily grey with a subtle sheen, featuring a central logo and branding elements. It has a simple design with no additional graphics or patterns. The handles are integrated into the bag's structure, allowing for easy carrying. The bag appears to be lightweight but sturdy enough for carrying small items.
The packaging is a folding carton made from single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with vibrant colors, including blue and green, used for branding and product information. The front displays a large '6X' graphic, indicating the product's features, alongside a visual representation of the vape device. The back contains warning labels and product details in smaller text. The overall design is eye-catching and suitable for retail display.
The packaging is a retail carton box made from a single layer of paperboard. It features a smooth, flat construction with clean edges and folds. The box is predominantly white with colorful graphics and text on the front. The design includes a variety pack label, showcasing different flavors of e-liquid. The box has a glossy finish, enhancing the visual appeal and providing a premium look.
About the Brand
Vapestore delivers a broad assortment of vaping products through a streamlined online platform, leveraging packaging as both a protective and branding tool. The company utilizes a combination of branded carton boxes, retail shopping bags, and standard mailers to accommodate diverse product types and order sizes.
With a primary focus on e-liquids and vaping devices, Vapestore's packaging portfolio reflects industry-standard practices for product segmentation and regulatory compliance—such as clear warning labels and flavor differentiation. The company’s packaging balances visual branding with practical logistics, ensuring that products arrive securely while maintaining shelf appeal.
Key Differentiator: Vapestore’s packaging strategy stands out for its consistent application of brand identity across multiple product lines, integrating prominent logos and color schemes for both in-store and e-commerce fulfillment.
Design System
Visual Style
High-contrast typography with bold sans-serif fonts, a palette featuring vibrant colors (greens, blues, and accent hues) paired with white backgrounds, and a modern retail aesthetic that supports strong shelf presence.
Brand Identity
Consistent use of brand logos (Vapouriz, Lost Mary, ICON) and website URLs; iconography is minimal and used primarily for product differentiation. Visual elements align with regulated vaping industry standards, ensuring clear product information and compliance warnings.
Packaging Design
Material choices prioritize glossy single-layer paperboard for retail cartons, supplemented by standard plastic and paper materials for bags and mailers. Structural designs favor tuck-top closures and reinforced folds for product security, with an emphasis on flat, compact forms to optimize shipping and display.
User Experience
Packaging is designed to facilitate easy identification, handling, and unboxing—supporting a positive customer journey from online order to product use. Visual clarity and regulatory labeling address both safety and convenience, while branded elements reinforce trust and brand recall.
Company Metrics
Business insights for Vapestore based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Adult vaping consumers in the UK, including both novice and experienced users seeking branded, regulated, and safely delivered vaping products.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Vapestore based on industry standards and best practices
Frequently Asked Questions
How does Vapestore balance branding and compliance in its packaging?
Vapestore integrates brand logos, color schemes, and product information alongside mandatory nicotine warnings and regulatory details, achieving both strong brand presence and adherence to legal packaging requirements.
What packaging formats are most commonly used by Vapestore?
Retail carton boxes—used for e-liquids and devices—are the predominant format, supplemented by branded plastic bags for in-store purchases and paper mailers for e-commerce shipping.
Discover other Smoking & Vaping companies
Explore more companies in the smoking & vaping industry and their packaging strategies
Vaporesso
Smoking & Vaping
Vaporesso is a leading brand in the electronic cigarette and vaping industry, offering a range of devices and tobacco alternatives. The company focuses on providing quality products that cater to adult consumers seeking alternatives to traditional smoking.
Ignite
Smoking & Vaping
Ignite is a global lifestyle brand that offers a diverse range of premium products, including vaporizers, apparel, spirits, and nicotine pouches.
Liquider
Smoking & Vaping
Liquider is an e-commerce platform specializing in vaping and smoking products, offering a wide range of e-cigarettes, e-liquids, and accessories.