Untamed Brand packaging
Untamed Brand specializes in high-performance combat sports apparel for athletes and enthusiasts. Their packaging strategy centers on branded folding carton solutions that emphasize both visual impact and product protection, aligning with the brand's focus on community and style.
Packaging Portfolio
Untamed Brand's packaging portfolio centers on folding carton boxes constructed from single-layer paperboard, offering a balance of cost efficiency and printability for high-impact branding. Designs incorporate vibrant color schemes, playful illustrations, and prominent logos, resulting in strong shelf presence and memorable unboxing. Structural formats prioritize rectangular shapes with tuck-top closures, occasionally supplemented by metallic containers or inner trays for multi-item sets. The consistent application of these materials and structures reflects a prioritization of visual engagement and moderate protection for apparel items during e-commerce fulfillment.
The packaging consists of a flat, folding carton that opens to reveal an inner tray holding multiple product cans. The exterior features a smooth, matte finish with a bright turquoise color and minimalistic design elements. The interior tray is designed to securely hold the cans in place, while a fabric tote bag is included, suggesting a dual-purpose use.
The packaging is a folding carton box made of single-layer paperboard, featuring a smooth, flat construction without any fluted layers. The exterior is primarily kraft brown with colorful graphics and text printed on the sides. The box has a clean, precise fold at the top, which opens to reveal the interior. The design includes playful illustrations and text that conveys a fun and engaging message. The overall shape is rectangular, designed to hold multiple cans of cat food.
The packaging is a folding carton box made of smooth, single-layer paperboard. It features a vibrant design with a light blue background and colorful graphics. The box is open at the top, displaying multiple smaller containers inside, each labeled with different flavors. The edges are clean and precise, with a glossy finish that enhances the visual appeal.
The packaging is a folding carton box made of single-layer paperboard. It features a smooth, flat construction with clean edges and folds. The exterior is printed with vibrant colors and graphics, including illustrations of plants and the brand name 'untamed'. The interior is a solid color, likely a light blue. The box is designed to hold multiple small containers of cat food, which are visible around it. The overall shape is rectangular with a standard tuck-top closure.
The image features several cylindrical cans of cat food, each with a distinct label. The cans are metallic with a shiny finish, showcasing vibrant colors and graphics. The labels include the brand name 'untamed' prominently displayed at the top, with images of the food and flavor descriptions below. The cans are arranged in a playful manner on colorful geometric shapes against a soft background.
About the Brand
Untamed Brand is a direct-to-consumer apparel company targeting the combat sports segment, with a product range including rashguards, BJJ gis, and MMA shorts. The brand employs packaging that reinforces its identity through vibrant graphics and structured carton formats.
The company’s packaging approach utilizes folding carton boxes and metallic product containers, designed for both retail display and e-commerce logistics. Branding elements such as logos, colorful illustrations, and clear product information are consistently integrated across packaging touchpoints, supporting both visual recognition and customer engagement in a niche athletic market.
Key Differentiator: Untamed Brand differentiates itself by fusing high-impact visual branding with packaging structures tailored to protect performance apparel, while fostering a strong sense of community within the martial arts sector.
Design System
Visual Style
The visual design employs bold sans-serif typography, a saturated color palette featuring blues, turquoise, and kraft brown, and playful, modern illustrations to reinforce an energetic and athletic brand mood.
Brand Identity
Brand identity is anchored by prominent logo placement, clear brand name visibility, and recurrent iconographic elements such as athletic motifs and vibrant graphical flourishes, ensuring strong visual consistency across packaging and digital channels.
Packaging Design
Material selection favors single-layer paperboard for cartons and metallic cans for select items, emphasizing print quality and structure while maintaining moderate sustainability. Structural design prioritizes straightforward, rectangular forms with secure closures and occasional inner trays or tote bags for organization and added value.
User Experience
Design choices support the customer journey by delivering clear, engaging first impressions through packaging, facilitating easy product access, and reinforcing brand values at each stage of the unboxing experience, contributing to higher customer satisfaction and brand recall.
Company Metrics
Business insights for Untamed Brand based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Martial arts practitioners, combat sports athletes, and lifestyle enthusiasts seeking specialized apparel with strong brand identity.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Untamed Brand based on industry standards and best practices
Frequently Asked Questions
What types of packaging formats does Untamed Brand use?
Untamed Brand primarily uses folding carton boxes made from single-layer paperboard, occasionally incorporating metallic containers for specific products. This approach balances structural integrity with a visually engaging unboxing experience.
How does Untamed Brand's packaging support its marketing strategy?
The packaging features prominent brand logos, vibrant colors, and playful graphics, directly supporting the brand's community-driven marketing and reinforcing its identity at every customer touchpoint.
Is sustainability considered in Untamed Brand's packaging?
While the primary use of paperboard offers some recyclability, there is no evidence of advanced sustainable practices beyond basic material selection. Improvements could be made in material sourcing and reduction of mixed-material components.
Discover other Apparel companies
Explore more companies in the apparel industry and their packaging strategies
Sneakers ER
Apparel
Sneakers ER is a retailer specializing in premium sneaker care products, including cleaners and protectors. They offer a variety of products designed to maintain and enhance the longevity of sneakers.
Menswear Online
Apparel
Menswear Online is a UK-based e-commerce retailer specializing in stylish men's clothing and accessories. The company offers a wide selection of premium brands, including Armani Exchange and Lacoste.
Alexander Shorokhoff
Apparel
Alexander Shorokhoff is a luxury watch manufacturer that specializes in creating unique and artistic timepieces. Their products blend traditional craftsmanship with modern designs, appealing to discerning customers worldwide.