Universpara packaging
Universpara is a French online parapharmacy specializing in beauty, health, and wellness products, leveraging a diverse packaging strategy centered on retail carton boxes and flexible formats. Their packaging approach prioritizes brand clarity, shelf visibility, and practical functionality across a broad product range.
Packaging Portfolio
Universpara’s packaging portfolio is characterized by the use of lightweight carton boxes for beauty, dental, and supplement products, as well as flexible pouches and tubes for items requiring resealability or squeeze functionality. The materials are predominantly single-layer paperboard and plastic composites, optimized for efficient storage, shipping, and retail display. Branding is consistently integrated into the packaging, with supplier logos and product details prominently featured. The structural design prioritizes product visibility and ease of handling, while resealable features on pouches enhance user convenience and preservation.
The packaging is a stand-up pouch made from a flexible material that allows it to maintain an upright position. It features a resealable top, which is common for products that require repeated access. The front of the pouch is primarily beige with a glossy finish, while the back appears to have a matte texture. The design includes vibrant green graphics that swirl around the product name, creating a dynamic visual appeal. The text is printed in bold colors, with the brand name prominently displayed at the top.
The packaging is a flexible tube with a smooth, cylindrical shape. The material appears to be a plastic composite designed for easy squeezing. The tube is predominantly white with a blue and red color scheme. The front features a large graphic of a tooth, indicating the product's purpose. The top has a small nozzle for dispensing the toothpaste, and the bottom is sealed. The overall design is clean and modern, with clear product information and organic certification details.
The packaging is a flat, rectangular box made from single-layer paperboard. It features smooth, clean edges and precise folds, typical of folding cartons. The exterior is predominantly green with white text, showcasing a glossy finish that enhances its visual appeal. The front of the box displays product information prominently, including the brand name and product description, while the sides contain additional details and nutritional information. The box is designed to be lightweight and easy to handle, with no visible flaps or structural reinforcements.
The packaging is a flat, single-layer paperboard card that holds a patch. It features a smooth surface with a glossy finish, predominantly in a blue color with gold accents. The edges are clean and precise, typical of retail packaging. The front displays the logo 'UNIVERSAL EPIC UNIVERSE' prominently, with a circular emblem surrounding it. The back likely contains product information and instructions, though not visible in the image.
The packaging is a flat, rectangular box made of smooth, single-layer paperboard. It features clean, precise edges and folds. The box is predominantly white with red and blue accents, showcasing a modern design. The front displays the product name 'elmex' prominently, along with the text 'DUO-PACK 2x 75ml' in a bold font. The overall appearance is lightweight and retail-friendly, suitable for display on shelves.
About the Brand
Universpara provides an extensive selection of beauty, skincare, and health supplements, predominantly utilizing retail-ready packaging formats optimized for e-commerce and in-store display. The brand’s packaging portfolio features a mix of carton boxes and flexible pouches, balancing product protection with strong visual branding.
Operating in the competitive online beauty and wellness sector, Universpara works with leading brands and employs packaging designed for both efficient logistics and customer appeal. Their approach reflects industry norms, focusing on lightweight, branded cartons and flexible packaging suited to high-SKU, fast-moving consumer goods. The packaging consistently integrates prominent brand logos and certification marks, supporting both regulatory transparency and consumer trust.
Key Differentiator: Universpara’s packaging strategy is defined by its breadth of branded consumer health and beauty products, featuring high SKU diversity, strong shelf appeal, and rapid fulfillment capabilities tailored to the demands of digital-first retail.
Design System
Visual Style
Universpara’s packaging leverages clean, modern typography and high-contrast color palettes (whites, blues, reds, greens) tailored to each supplier’s brand guidelines. The aesthetic emphasizes clarity, legibility, and shelf impact.
Brand Identity
Brand logos and company names are centrally placed, supported by iconography denoting certifications or product benefits. Visual consistency is maintained through standardized layout grids and color applications, aligning with supplier branding.
Packaging Design
Material choices focus on single-layer paperboard for cartons and multilayer flexible films or composites for pouches and tubes. The structural design philosophy centers on lightweight, retail-friendly formats, with occasional resealable or easy-dispense features for user convenience.
User Experience
Packaging supports the customer journey by providing clear product information, strong shelf presence, and practical opening/resealing mechanisms. The design reinforces trust and facilitates quick, intuitive product identification, supporting Universpara’s focus on repeat e-commerce transactions.
Company Metrics
Business insights for Universpara based on available data
Market Positioning
Brand Values & Focus
Key Competitors
Target Market: Individual consumers in France seeking branded beauty, skincare, and wellness products via online channels, with an emphasis on convenience, product variety, and loyalty incentives.
Packaging Assessment
Overall Grade
Visual appeal and presentation quality
Packaging durability and protection
Eco-friendliness and recyclable materials
Cost efficiency and value for money
Packaging assessment for Universpara based on industry standards and best practices
Frequently Asked Questions
What types of packaging does Universpara predominantly use?
Universpara primarily utilizes single-layer paperboard carton boxes for retail display and flexible plastic or composite pouches and tubes for health supplements and personal care items.
How does Universpara address packaging branding?
Packaging across Universpara’s product lines features strong, consistent brand elements—including logos, color schemes, and product-specific graphics—ensuring clear product identification and alignment with supplier branding standards.
Is sustainability a focus in Universpara’s packaging approach?
While some eco-friendly materials and resealable pouch formats are evident, Universpara’s packaging practices largely reflect industry standards with moderate integration of recyclable and sustainable options.
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